In this episode of Right About Now, Ryan Alford sits down with Jason Feifer, editor in chief of _Entrepreneur_ magazine and host of _Build for Tomorrow,_ for a conversation about adaptability, storytelling, and why waiting to be noticed is one of the biggest mistakes ambitious people make. Jason shares the early career lesson that changed everything for him: no one was going to discover his talent by accident, so he had to go directly to the publications and opportunities he wanted.
From there, the conversation expands into bigger themes around risk, reinvention, and career growth in a changing world. Ryan and Jason break down why so many people overcommit to one narrow goal, how self-limiting behavior quietly closes off better paths, and why real progress usually comes from learning to move before you feel fully ready.
They also get into what makes a great story, how Jason thinks about audience value, why “success stories” are often less useful than problem-solving stories, and what entrepreneurs can learn from the cycle of panic, adaptation, new normal, and “wouldn’t go back.” It is a sharp episode for founders, marketers, creators, and operators trying to stay relevant while the ground keeps shifting beneath them.
*Topics Covered*

* Why nobody is coming to hand you the opportunity
* How Jason Feifer built his career by going directly to the audience and outlets he wanted
* Why narrow career plans can block better outcomes
* How successful people think about risk differently
* What makes a story valuable to an audience
* Why problem-solving stories matter more than generic success stories
* Jason’s “panic, adaptation, new normal, wouldn’t go back” framework
* Ryan Alford and Jason Feifer on change, career growth, and audience-first thinking

Links
Right About Now
https://www.ryanisright.com/ https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199 https://www.youtube.com/@RightAboutNowwithRyanAlford
Ryan Alford
https://www.ryanalford.com/https://www.instagram.com/ryanalford/
Jason Feifer
https://www.jasonfeifer.com/https://www.instagram.com/heyfeifer/
Build for Tomorrow
https://podcasts.apple.com/us/podcast/build-for-tomorrow/id1104682320 https://open.spotify.com/show/2JWluwXrmvrgeogZCAIWVF