In this powerful and deeply personal episode of Right About Now with Ryan Alford, host Ryan Alford sits down with Sean Whalen, founder of Lions Not Sheep, for an unfiltered conversation about authenticity, mental health, and building a purpose-driven brand.
Sean opens up about his early business success, the crash that led him into depression, and how sharing his truth online changed everything. What started as a moment of vulnerability became a global movement — Lions Not Sheep — a lifestyle and apparel brand inspiring millions to live courageously, speak truthfully, and reject conformity.
Together, Ryan and Sean dive into what it really means to lead with authenticity, the challenges of scaling a fast-growing brand, and the deep emotional work required to live without regrets. From personal healing to fatherhood to entrepreneurship, this episode is a raw, honest look at how embracing your truth can completely transform your life and business.
🔥 What You’ll Learn:
Sean Whalen’s journey from success and depression to purpose and empowerment
How vulnerability and storytelling built the Lions Not Sheep brand
The hidden pressures men face when it comes to expressing emotion and identity
Lessons on rapid business growth and leadership
The mindset shift from external validation to inner peace
Why authenticity is the most powerful marketing strategy
The importance of legacy, family, and living intentionally
How to build a brand rooted in truth, not image
If you’ve ever struggled with authenticity, mental health, or finding meaning beyond success — this episode will hit home.
🕒 TIMESTAMPS
00:00:00 – Introduction and Episode Overview
00:01:05 – Sean Whalen’s Early Life and Struggles
00:01:53 – The Birth of Lions Not Sheep
00:03:25 – Brand Virality and Cultural Impact
00:04:32 – The Power of Vulnerability and Truth
00:07:19 – Finding His Voice: The Mormon Mission
00:08:35 – The Importance of Story and Consistency in Branding
00:10:51 – Scaling the Business and Lessons Learned
00:11:27 – Empowerment and the Brand’s Mission
00:12:58 – Legacy and Family
00:14:24 – Learning from Great Leaders and Enjoying Life
00:15:51 – Closing and Where to Find Sean
🎧 Listen now to learn how honesty, self-awareness, and courage can reshape your life, brand, and legacy.
👉 Subscribe for more authentic conversations with creators, leaders, and innovators who redefine success on Right About Now with Ryan Alford.
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