How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Whats up everyone!
Last week, I walked into the office planning to knock out a quick list of tasks. Within an hour, I had bounced between emails, Slack, two meetings that could’ve been messages, and a half-finished idea I never got back to. By noon, I felt busy—but not productive.
That experience kept replaying in my head during this week’s conversation with Bob Cicero. Bob said something simple that reframed it for me: companies shouldn’t force people back to the office—they should earn the commute.
The more I thought about it, the more it applied beyond the workplace.
Most organizations focus on policies and mandates—where people should be, how often, what the rules are. But the real question is whether the environment actually helps people do better work. If it doesn’t, people won’t buy in—no matter how many rules you create.
And the same is true for how we show up individually.
Most people rely on motivation. They start the day reacting—emails, messages, whatever is loudest in the moment. There’s no structure, no system, no real intention behind how the day is built.
But the people who consistently perform at a high level operate differently. They don’t leave their day up to chance. They design it.
The Ideas That Stuck With Me
Main Idea: Environment Shapes Performance
What it means: People don’t magically become more productive because they’re told to. The space, tools, and setup around them either support execution or create friction. The best organizations design environments that make great work easier.
Your Move: Look at your current work setup. What’s slowing you down daily? Remove one source of friction this week.
Main Idea: You Have to Earn the Effort
What it means: Just like companies have to “earn the commute,” individuals have to earn their own output. If your system isn’t built for focus and execution, you’ll default to distraction.
Your Move: Don’t rely on willpower. Build a system for your day — blocks, priorities, and non-negotiables.
Main Idea: Structure Creates Better Decisions
What it means: When everything is unplanned, every decision drains energy. Structure reduces decision fatigue and allows you to focus on what actually matters.
Your Move: Plan your next day the night before. Remove as many in-the-moment decisions as possible.
Main Idea: The Future Rewards Collaboration, Not Isolation
What it means: As AI takes over more task-based work, the real value shifts to creativity, problem-solving, and human interaction — things that happen best when people are intentional about how they work together.
Your Move: Find one opportunity this week to collaborate in person or more deeply — not just transact.
Main Idea: You Default to What You’ve Built
What it means: Whether it’s a workplace or your personal habits, you don’t perform based on intention — you perform based on preparation.
Your Move: Ask yourself: if an opportunity showed up tomorrow, would your current system support it?
🤝 Connect with the Guest
Bob is leading how one of the world’s largest companies is rethinking the intersection of people, space, and technology — designing workplaces that prioritize collaboration, data, and real performance over outdated office norms.
🔗 LinkedIn: https://www.linkedin.com/in/bobcicero/
🌐 Cisco: https://www.cisco.com
🏢 Explore Cisco Workspaces & Innovation: https://www.cisco.com/c/en/us/solutions/hybrid-work.html
So, What’s Next?
🎧 Listen to the full episode here
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Visit TheCollectorStation.com for all things collectibles
This week was a reminder that performance isn’t random.
It’s designed.
And whether it’s a company building a workplace or an individual building a career — the people who win are the ones who prepare for it long before it shows up.
Cheers,
Ryan Alford
Host | Right About Now
CEO | The RadCollective
