Guest
Nicole Feenstra
Founder and CEO · The DNA Agency
Nicole Feenstra is the founder and CEO of The DNA Agency, a full-service agency that consults on workforce development, employer branding and disaster recovery communications. A former actor turned writer and producer, she describes herself as a storyteller with a data habit and works with the trades, government and construction industries to market jobs as opportunities.
1 episode · Hiring, Team & Culture · Content & Storytelling · Customer Acquisition & Growth
we've had maybe a 70-year bad PR campaign around work.
how do you make job sexy is really the conversation I have with my team. How do you make welding sexy? How do you make engineering sexy?
You want to fix a million person labor shortage with paper flyers that you cannot track.
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