Guest
Jennifer Van Dijk
CEO · Superplastic
Jennifer Van Dijk leads Superplastic, the character-driven media and collectibles company behind Janky and Guggimon, and previously worked in the NFT space at Dapper Labs and in the sports business. She oversees the company's IP strategy across social content, toys, Fortnite and the new Dopeameme Institute in Las Vegas.
1 episode · Content & Storytelling · Personal Brand & Positioning · Customer Experience & Community
personally, I would love it if Toys was our smallest revenue channel because it would mean we've succeeded as a brand to be able to, you know, make the core collector happy with the best stuff, but also make a business out of the other revenue that we have in our, you know, in our platform.
So it doesn't work where it's like a concentric circle outward. It works where the whales or your biggest collectors, you know, bring in kind of the fringe.
Brian, you asked if it hurts the brand. I think the question is who's brand because we're only going to do it in our fun style.
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