Guest
Chris Allen
Co-founder and entrepreneur; Million Dollar Secret contestant · Million Dollar Secret (Netflix)
Chris Allen studied finance at Notre Dame and worked in the finance world before burning out in his late 20s, going back to business school and co-founding a coconut water based seltzer brand that reached distribution across roughly half the US. Unable to afford a celebrity front person for the brand, he pitched himself to reality shows and was cast by Netflix in 2024 on Million Dollar Secret.
2 episodes · Personal Brand & Positioning · Sales & Closing · Startups & Founding
So I came up with this crazy idea of like, well, what if I just tried to become, you know, the celebrity front person myself and started pitching to reality shows.
And I was like, well, if nobody knows who you are, nobody cares. So ultimately we had to play in that game. And when you're nobody like me, right? You have to take action on that.
I don't make the rules of the market. All I do is play by them.
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