Full Episodes: https://www.ryanisright.com/
Category kings don’t just sell products—they own the problem. In this episode of Right About Now, Ryan Alford unpacks how brands like Airbnb and Zoom dominate by mastering the magic triangle: product design, company culture, and category design.

Get the no-BS truth on building a lasting brand, scaling smart, and why belief trumps doubt every time.
From emotional marketing that hooks buyers to raising capital for unproven ideas, this masterclass delivers actionable insights for entrepreneurs ready to 10x their game.

Want to turn attention into opportunity?
Evangelize your category, burn the boats, and sell the hole—not the drill.

Timestamps:
0:00 - Intro: Category Design That Sticks
0:36 - Balancing Category Design & Development
0:56 - The Magic Triangle Explained
2:20 - Once Seen, Never Unseen
3:04 - Truth Resonates Louder
4:00 - Show Up, Say Yes, Win Big
5:02 - Chase the 10x Target
6:01 - Build Slow, Win Long
8:07 - Flip the Timeline
10:42 - Nail Your Market Position
13:04 - Opportunity Beats Evidence
13:41 - Own the Problem, Be the Solution
15:17 - Sell the Hole, Not the Drill
16:28 - Emotional Sales Warning
17:06 - Raising Capital for Ideas
20:21 - Hire the Best, Share the Win
21:39 - Focus on Margins Early
23:54 - Money Equals Freedom
24:30 - Plan It, Stick to It
25:56 - Sell Bibles to Christians
27:05 - Legends Market Categories
28:02 - Social Media Is the New TV
30:48 - Build a Personal Brand Framework
31:15 - $1 In, $9 Back
32:04 - Social, Not Antisocial

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#CategoryDesign #MarketingSecrets #BrandStrategy