In this episode of Right About Now, host Ryan Alford sits down with Jason Kocina, Director of Digital Marketing and Media Relations, to talk about how AI is rewriting the rules of marketing and PR.
From the early internet boom of the 90s to today’s AI-driven strategies, Jason shares what’s changing — and what never will.
Learn how to integrate AI tools into your workflow, master your message, and adapt your marketing to stay ahead in a world moving faster than ever.
🎧 Listen now and future-proof your marketing strategy.
⏱️ TIMESTAMPS
00:00:00 – Introduction and AI in Marketing
00:01:05 – AI's Revolutionary Impact
00:01:28 – Show Introduction and Host Welcome
00:01:51 – Marketing Fundamentals and Industry Changes
00:02:07 – Marketing Careers and Early Internet Days
00:02:58 – AI and SEO Evolution
00:03:43 – What Works in PR and Marketing Today
00:05:04 – Earned Media and Brand Awareness
00:03:43 – What Works in PR and Marketing Today
00:05:04 – Earned Media and Brand Awareness
00:05:32 – Targeting and Channel Fragmentation
00:06:19 – Valuable Media Channels Today
00:07:07 – Shift from Earned to Paid Media
00:07:58 – AI's Impact on SEO and Search Traffic
00:08:59 – AI Search and the Future of Selection
00:09:46 – Changing Tech Habits and Mainstream AI Use
00:10:15 – AI Agents and Agency Roles
00:11:45 – Paid Advertising and Social Media's Role
00:13:05 – Advertising Channels and AI Video Production
00:13:49 – Using AI for Content Organization
00:14:04 – Foundational Marketing Advice
00:15:09 – Adapting to Channel Changes and PR Evolution
00:15:58 – Where to Find More Information
00:16:39 – Show Closing and Contact Information
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🎙 Listen to more episodes of Right About Now with Ryan Alford → https://www.ryanisright.com/
💡 Learn more about Jason Kocina → http://www.publicity.com/
