Nano influencers are transforming influencer marketing in 2025! Join Ryan Alford and Luke Yarnton of The Rave in this no-fluff breakdown as they reveal why nano influencers crush celebrity endorsements. Learn how to build an ambassador army from your customers, why authenticity trumps follower counts, and how community-driven marketing drives sales.
Discover actionable strategies to leverage nano influencers, micro influencers, and user-generated content for ecommerce success. Stop chasing big names this is influencer marketing 2.0!
*TIMESTAMPS*
0:00 Intro: Evolution of Influencer Marketing
0:31 Welcome to Right About Now with Ryan Alford
1:30 Meet Luke Yarnton, Co-Founder of The Rave
2:25 Why Nano Influencers Are Winning
4:14 How to Build an Always-On Ambassador Army
6:10 Finding the Perfect Influencer Fit
7:49 Is High-End Content Losing Its Edge?
10:01 Steps to Create Your Ambassador Army
14:46 Customers vs. Influencers: What Works?
16:26 Building and Nurturing Your Community
20:04 The Power of the First Step
22:15 Top and Bottom Funnel Impact
25:25 Using Leaderboards with Micro Influencers
27:27 Influencers: The New Brand Spokespersons
30:01 The Future of Democratized Influencer Marketing
32:47 Outro: See You Next Time!
#NanoInfluencers #InfluencerMarketing #MicroInfluencers #AmbassadorArmy #AuthenticMarketing
