Upcycling is revolutionizing how businesses treat food waste. Discover how Yousuf Ahmed, founder of Bides, turns byproducts into delicious snacks. This compelling story reveals the journey from the music industry to building a sustainable snack brand.

Learn about the innovation behind upcycling, exploring flavors, and navigating consumer choices. Is sustainability really about great taste? Get insights on entrepreneurship, branding, and market strategies in today's competitive snack industry. Subscribe for more insights and delicious food innovation!

*TIMESTAMPS*
0:00 Learn how byproducts can be transformed into snacks
2:22 Why creating snacks from byproducts is challenging
5:45 Personal insights into food product development
7:20 Introduced to Yousef, the snack innovator
10:50 Transitioning from music to snack industry
12:32 The impact of food culture on business
15:00 Journey from Goldman Sachs to entrepreneurship
17:40 Key clients and the music industry connection
20:20 How food innovation works
24:50 The allure of creating unique snacks
25:45 The concept of upcycling in snacks
29:17 Exploring product development strategies
30:45 The definition of upcycling explained
32:25 Tackling food waste and sustainability challenges
36:00 Understanding consumer behavior with snacks
37:40 How sustainability can balance profitability
39:10 Lessons on scaling purpose-driven brands

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