How do you turn a niche hobby into a global market worth hundreds of millions? In this episode of Right About Now, Ryan Alford sits down with Ken Goldin to break down the business behind the collectibles boom.
From building Goldin Auctions into an industry leader to leveraging media, marketing, and storytelling, Ken explains why attention—not just scarcity—is what truly drives value. He shares how taking risks early, investing in audience growth, and thinking long-term helped scale the business far beyond expectations.
The conversation also dives into market cycles, speculation, and where the collectibles industry is headed next—along with why vintage assets remain the safest long-term play.
If you’re building a brand, investing in markets, or trying to understand how attention turns into revenue, this episode is packed with insights.
*Topics Covered*
* How Ken Goldin built Goldin Auctions into a market leader
* Why attention and media drive value
* The role of marketing in collectibles pricing
* Market expansion vs. speculation risks
* Vintage vs. modern collecting strategies
* Building audience before profit
* The psychology behind high-value sales
*Connect with Guest — Ken Goldin*
* Website:https://goldin.co
* Instagram:https://www.instagram.com/kengoldin
* X:https://x.com/kengoldin
* Netflix: _King of Collectibles: The Goldin Touch_
*Connect with Host — Ryan Alford*
* Website: (https://ryanalford.com)Ryanisright.com
* Instagram:https://www.instagram.com/ryanalford
