Right About Now with Ryan Alford

What’s up, everyone!

I’ll be honest with you. When I first tried to get media coverage early in my career, I thought landing one big feature would be the magic ticket. It wasn’t. What I learned (sometimes the hard way) is that PR is like going to the gym: one workout won’t change much, but consistent effort builds strength, reputation, and visibility over time.

Brett Farmiloe

That’s exactly what Brett Farmiloe, CEO of Featured.com, breaks down in this episode of Right About Now. He shows us how earned media is evolving in the age of AI, and how you can start showing up where it matters most.

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🔥 Here’s What We Hit

Consistency Beats Virality

Success in earned media isn’t about one viral placement; it’s about steady, repeated visibility.

Your Move: Treat PR like a workout routine. Schedule regular pitches or responses and stick with it.

Earned Media Drives AI Visibility

The more you’re cited in media, the more likely AI models are to recommend you or your business in search results.

Your Move: Start tracking when and where you’re mentioned in articles and test how that shows up in AI-generated answers.

Keep It Simple, Build Trust

Tools like HARO prove that sometimes the simplest connections—journalists asking, experts answering—are the most effective.

Your Move: Sign up for HARO or Featured.com and commit to answering at least one journalist query per week.

AI Needs the Human Touch

While AI can speed up drafts, journalists still crave authentic, human expertise to refine stories.

Your Move: Use AI for efficiency, but always add your unique insights before hitting send.

🤝 Connect with Brett Farmiloe

PR isn’t about instant wins. It’s about building trust, credibility, and visibility brick by brick. Check out Featured.com to get started with earned media opportunities. You can also check out Brett's LinkedIn to stay updated on his latest insights.

🌐 Website: featured.com
💼 LinkedIn: @brettfarmiloe