Guest
Tom La Vecchia
Founder · X Factor Media / New Theory
Tom La Vecchia is the founder of X Factor Media, a full-service digital marketing company operating for 12 years, and the owner of media properties including New Jersey Digest and New Theory. He works at the intersection of marketing, media, sales, customer behavior, and brand positioning, and also owns a trading card shop.
1 episode · Personal Brand & Positioning · Content & Storytelling · Advertising & Paid Media
exclusivity nowadays is emotional it's not just financial and then what happens is recognition actually increases that desire
luxury today isn't about ownership it's about participation
they democratize the vibe not the grail
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