Guest
Josh Pate
Host, The Josh Pate College Football Show; College Football Analyst · CBS Sports
Josh Pate grew up in rural Georgia, worked construction and heating and air installation, and broke into sports talk radio after asking a program director if he could observe. He built the number one college football show in digital media on YouTube, joined CBS in 2020, and runs direct sponsorship deals with Academy Sports, FanDuel, Quick Trip, and Zevia.
2 episodes · Podcasting & Creator Business · Personal Brand & Positioning · Advertising & Paid Media
Yeah. You know what? You don't have to be a doctor to spot an ugly baby.
I remember not too long ago they called it alternative media. It's not the alternative. It is, it is the way.
And if you really have that granular relationship with your audience, ad partners will take care of themselves, the numbers will take care of themselves.


