Guest
John Benson
Founder · BNSN.ai
John Benson is credited with inventing the video sales letter in 2005 while selling his second book in the fitness space, and he has been building AI copywriting tools since 2010. He now runs BNSN.ai, which trains agents to weave a marketer's core values into high-converting copy.
1 episode · Content & Storytelling · Sales & Closing · Product & Innovation
Otherwise, it's just gonna become this robotic slop that no one wants. We've been pushing against that from day one
It's going to suck because most copies suck
I don't think it should ever be a machine It should be a human working with a machine as a power tool And this is the power tool to end all power tools
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