Guest
Joe Foster
Founder and author of Shoemaker · Reebok
Joe Foster co-founded Reebok with his brother in 1958 after taking over a failing family shoe business started by his grandfather in 1895. He bootstrapped the company for its first decade, scaled it from $9 million to $900 million in four years in the US, and has now joined Syntilay as an advisor.
1 episode · Product & Innovation · Personal Brand & Positioning · Podcasting & Creator Business
When Reebok got to nearly a billion, I got to four billion, it's just a machine. There is no excitement, that is now becoming a corporate entity, which does things and continues to grow.
the main thing is that disruption is never a bad thing. And what we're doing now is we're disrupting a bit.
If we can get people to talk about Centrelay, then we can sell anything to them. And that's the objective.
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