Guest
Devora Rogers
Chief Strategy Officer · Alter Agents
Devora Rogers is Chief Strategy Officer at Alter Agents, a fully remote full-service research shop based in Los Angeles, and was part of the team behind Google's original zero moment of truth (ZMOT) study while at the IPG Media Lab. She co-authored Fire in the Zoo with former Home Depot CMO John Ross and contributed to Alter Agents' book on influencing shopper behavior.
2 episodes · Data, Research & Measurement · Advertising & Paid Media · Customer Acquisition & Growth
Nothing reveals opportunities and challenges in the way that talking to humans does. It just doesn't.
There are consumers have so many choices. They could go anywhere. They could at any time of day. And so that access, that the choice that they have creates this promiscuity.
And that's what brands do with their precious research.
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