Darren Prince

CEO and sports and celebrity agent · Prince Marketing Group

Darren Prince founded Prince Marketing Group in 1994 with Magic Johnson as his first client and has represented Larry Bird, Muhammad Ali, Joe Frazier, Dennis Rodman, Hulk Hogan, Ric Flair, Chevy Chase, Pamela Anderson and Carmen Electra. He is the bestselling author of Aiming High and a global advocate for addiction and recovery, sober since July 2, 2008.