Guest
Channing Ferrer
Chief Revenue Officer and CEO Americas · Brevo
Channing Ferrer joined HubSpot at about $200 million in revenue and helped grow it to roughly $1.5 billion, running sales ops and strategy for most of his tenure. He went on to serve as chief sales officer at SEMrush and president at Brandwatch before joining Brevo about a year and a half ago.
1 episode · Customer Experience & Community · Customer Acquisition & Growth · Leadership & Decision-Making
How do you get your customers that already know you to come back? And do more. It's probably the lowest cost way to drive revenue as well, because, again, they're already aware of you.
All of a sudden now people are looking at their budgets like, oh crap, these tokens are expensive. In fact, they might be more expensive than those two humans that I laid off earlier this year.
Everyone uses the word strategy like this big fancy thing. Really, it's just decisions. You just need to make choices and decisions. And a big part of any strategy is what you're not doing.
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