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Nov 27, 2020

Pepsi Apple Pie, White Castle & Coolio: Marketing News

Ryan Alford and Reiley Clark break down Pepsi's Apple Pie flavor, White Castle's Coolio stuffing campaign, and Walmart's free Thanksgiving dinners.

· Advertising & Paid Media· Social Media Strategy
16 min
Nov 24, 2020

Salesflare CEO Jeroen Corthout on Automated CRM

Salesflare co-founder Jeroen Corthout tells Ryan Alford why most CRMs fail, how automation fixes data entry, and what's next for AI in sales software.

Jeroen Corthout· Product & Innovation· Startups & Founding
24 min
Nov 20, 2020

Borrowed Interest, Honda on Twitch and Twitter Fleets

Ryan Alford and Reiley Clark break down Philadelphia Cream Cheese's console spoof, Truly's essential worker flights, Honda's Twitch reveal and Twitter

· Social Media Strategy· Content & Storytelling
19 min
Nov 17, 2020

Empathetic Marketing: Insight, Not a Buzzword

Radical creative director Mike Weston joins Ryan Alford to unpack empathetic marketing, breaking through 8,000 daily ad messages, and Delta's pizza moment.

Mike Weston· Content & Storytelling· Advertising & Paid Media
31 min
Nov 10, 2020

Inside LEGO's Digital Strategy with James Gregson

LEGO's James Gregson on social benchmarks, why LEGO keeps few channels, brand vs. performance marketing, and leading a creative team through COVID.

James Gregson· Social Media Strategy· Data, Research & Measurement
40 min
Nov 3, 2020

2021 Marketing Trends: Get Your Audience Involved

Ryan Alford and Radical's Josh Hill preview 2021 marketing trends: social selling, user-generated content, brand community, purpose and ad platform picks.

Josh Hill· Social Media Strategy· Content & Storytelling
40 min
Oct 27, 2020

Dave Gerhardt on Brand vs Performance in Ecommerce

Privy CMO Dave Gerhardt joins Ryan Alford to talk personal brand, email and SMS, Black Friday prep, and why brand building makes paid media work harder.

Dave Gerhardt· Personal Brand & Positioning· Ecommerce & DTC
36 min
Oct 23, 2020

FiveStars $50M, Digital Job Growth & 2021 Marketing Trends

Ryan Alford and Reiley break down FiveStars' $50M raise, the digital jobs booming after COVID, and Deloitte's seven marketing trends for 2021.

· Customer Experience & Community· Ecommerce & DTC
29 min
Oct 20, 2020

Conn's HomePlus VP on UX, Omnichannel and Brand Trust

Conn's HomePlus VP of E-commerce Satya Sivunigunta on why customer experience is brand, omnichannel friction, and planning Black Friday during COVID.

Satya Sivunigunta· Ecommerce & DTC· Customer Experience & Community
37 min
Oct 16, 2020

Empathy in Marketing, Walmart's Black Friday and #SendNoods

Ryan Alford and Riley Clark break down empathy-led marketing, Walmart's staggered Black Friday sales, Kraft's #SendNoods campaign and Halloween candy

· Content & Storytelling· Retail & Physical Business
22 min
Oct 13, 2020

E-commerce in 2020: Platforms, Brand and Performance

Ryan Alford and Reiley Clark break down e-commerce platform choice, customer acquisition, retargeting, and the balance of brand versus performance

· Ecommerce & DTC· Customer Acquisition & Growth
31 min
Oct 9, 2020

Digital Malls, Big Tech Power and Reels Shopping

Ryan Alford and Reiley Clark break down Verishop's digital mall, big tech monopoly worries, Instagram shopping on Reels and Ocean Spray's viral TikTok win.

· Ecommerce & DTC· Social Media Strategy
24 min
Oct 6, 2020

Mess in a Bottle: Kalilah Wright on Voice and E-Commerce

Kalilah Wright, founder of Mess in a Bottle, on starting after the Freddie Gray riots, moving to Shopify, hiring a team and heading to mass retail.

Kalilah Wright· Ecommerce & DTC· Startups & Founding
24 min
Oct 2, 2020

Amazon One, Vans Musicians Wanted & Facebook's New CMO

Ryan Alford and Reiley Clark break down Amazon One's palm scanner, Vans Musicians Wanted, Facebook's new CMO, Crocs' ecommerce surge and LinkedIn Stories.

· Social Media Strategy· Content & Storytelling
28 min
Sep 29, 2020

Buff City Soap's 10x Year: WooCommerce to Shopify

Buff City Soap's Sanjay Jenkins on replatforming to Shopify, 10x growth, SMS marketing, and crediting franchisees for online sales.

Sanjay Jenkins· Ecommerce & DTC· Customer Acquisition & Growth
39 min
Sep 25, 2020

Cameron Diaz Wine, Cloud Paper and Walmart's TikTok Deal

Ryan Alford and Reiley Clark break down Cameron Diaz's Avaline red wine, Mark Cuban's Cloud Paper bet, Walmart and Oracle's TikTok stake and Mailchimp AI.

· Ecommerce & DTC· Social Media Strategy
21 min
Sep 22, 2020

Nufabrx: Building an 8-Figure Shopify Plus Store

Nufabrx founder Jordan Schindler on embedding medicine in clothing, an 8-figure Shopify Plus launch, Walmart's 4,400-store rollout and owning customer

Jordan Schindler· Product & Innovation· Ecommerce & DTC
31 min
Sep 15, 2020

Sean Whalen on Building Lions Not Sheep Into an Ecom Brand

Lions Not Sheep founder Sean Whalen tells Ryan Alford how radical honesty built a brand that went from $3,000 to $463,000 a month in apparel sales.

Sean Whalen· Ecommerce & DTC· Personal Brand & Positioning
35 min
Sep 9, 2020

Ecommerce Holiday Strategy With Robbie Fitzwater

Robbie Fitzwater joins Ryan Alford to break down holiday ecommerce planning: building VIP email lists, scaling in-store experts online, and picking a

Robbie Fitzwater· Ecommerce & DTC· Customer Acquisition & Growth
48 min
Sep 4, 2020

Facebook Events, Google Organic Shopping, Twitter Trends

Ryan Alford and Reiley Clark break down Facebook's free online events for SMBs, Google's organic shopping listings, Twitter's trending explainers, and

· Ecommerce & DTC· Social Media Strategy
21 min
Sep 1, 2020

eSports Recap: What Brands Learned From the Series

Ryan Alford and Riley Clark recap The Radcast's eSports series — betting, broadcasting, arenas, in-game ads, the NBA 2K League and what's next for brands.

· Advertising & Paid Media· Customer Acquisition & Growth
38 min
Aug 25, 2020

Inside Esports With Pro Gamer and Coach FatalStryke

Gears of War pro and coach Joe "FatalStryke" Iaquinto on Twitch money, 10-hour film days, COVID's hit on esports orgs, and what makes a champion.

Joe Iaquinto· Podcasting & Creator Business· Mindset, Grit & Failure
44 min
Aug 21, 2020

TikTok Bids, Cookie Loss and B2B Ecommerce

Ryan and Reiley break down Oracle's TikTok bid, the end of third-party cookies, Touchland's B2B ecommerce launch and Amazon's small business academy.

· Ecommerce & DTC· Advertising & Paid Media
37 min
Aug 18, 2020

NBA 2K League's Matt Arden on Esports Storytelling

NBA 2K League content chief Matt Arden on moving broadcasts into 30 living rooms, the ESPN2 deal, Locked In, and whether esports is a real career.

Matt Arden· Content & Storytelling· Podcasting & Creator Business
31 min
Aug 11, 2020

In-Game Advertising and eSports with Anzu CEO Itamar Benedy

Anzu.io CEO Itamar Benedy explains programmatic in-game ads, eSports sponsorships and why brands from PepsiCo to SMBs are buying media inside games.

Itamar Benedy· Advertising & Paid Media· Product & Innovation
35 min
Aug 7, 2020

Joe Rogan on Gaming, Twitch Military Ads & TikTok

Ryan Alford and Riley Clark break down Joe Rogan's video game comments, military recruiting on Twitch, the TikTok sale talk and drive-in eSports arenas.

· Social Media Strategy· Advertising & Paid Media
26 min
Aug 4, 2020

Shaon Berry on Metro eSports, Diversity and Gaming Careers

Metro eSports CEO Shaon Berry joins Ryan Alford to talk gaming career paths, the NFL online tournament, brand partnerships and diversity in eSports.

Shaon Berry· Product & Innovation· Customer Experience & Community
27 min
Jul 31, 2020

FaZe Clan x Verizon, Esports Money and Burger King Cows

Ryan Alford and producer Reiley Clark break down FaZe Clan's Verizon 5G deal, Big Tech's move into esports, and Burger King's cow-fart music video.

· Advertising & Paid Media· Content & Storytelling
20 min
Jul 28, 2020

Inside the Esports Arena Business with Tyler Endres

Esports Arena founder Tyler Endres on building 19 locations, the Walmart partnership, Twitch, and how brands should actually sponsor competitive gaming.

Tyler Endres· Startups & Founding· Customer Experience & Community
45 min
Jul 21, 2020

Esports Business Models with Charles Conroy

Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right

Charles Conroy· Advertising & Paid Media· Content & Storytelling
44 min
Jul 14, 2020

Esports Betting, Sponsorship & Twitch with Magnus Leppäniemi

Magnus Leppäniemi of Esports Entertainment Group joins Ryan Alford to break down esports betting laws, brand sponsorship, Twitch and free-to-play

Magnus Leppäniemi· Advertising & Paid Media· Customer Experience & Community
47 min
Jul 6, 2020

Ecommerce, Empathy and the Walmart-Shopify Deal

Ryan Alford and Robbie Fitzwater unpack the 2020 ecommerce surge, the Walmart-Shopify partnership, lifetime value and why customer service now beats

Robbie Fitzwater· Ecommerce & DTC· Customer Experience & Community
37 min
May 26, 2020

Inside VaynerMedia's Creative Culture with Steve Babcock

Former VaynerMedia CCO Steve Babcock on inventing the Domino's Pizza Tracker, working with Gary Vaynerchuk, and why creatives now have to make things.

Steve Babcock· Content & Storytelling· Leadership & Decision-Making
51 min
May 18, 2020

Austin Hope: Building a World-Class Winery

Austin Hope on Chuck Wagner, taking over the family winery at 22, the 97-point Cabernet bet and his plan for Paso Robles global domination.

Austin Hope· Personal Brand & Positioning· Product & Innovation
56 min
May 4, 2020

Adam Posner on Getting Fired by Gary Vee and Starting Over

Adam Posner on his VaynerMedia firing, the advice from Gary Vee that led him to recruiting, and why podcasting is his best business development tool.

Adam Posner· Mindset, Grit & Failure· Podcasting & Creator Business
33 min
Apr 14, 2020

How Mizzi Cosmetics Pivoted to Hand Sanitizer

Mizzi Cosmetics CEO Brenda Mierzejewski on building a clean lip care brand from her kitchen, earning a Kylie Jenner post, and pivoting to hand sanitizer.

Brenda Mierzejewski· Startups & Founding· Product & Innovation
35 min
Apr 8, 2020

Tyler Harris on Personal Branding in Uncertain Times

Tyler Harris joins Ryan Alford to talk GVL Hustle's give-back pivot, leading through COVID-19, time blocking, and going deeper instead of chasing

Tyler Harris· Personal Brand & Positioning· Content & Storytelling
48 min
Mar 18, 2020

Marketing During the Coronavirus Pandemic

Ryan Alford and Robbie Fitzwater on crisis marketing: budgets, messaging, pivots, and the channels to prioritize when customers are stuck at home.

Robbie Fitzwater· Content & Storytelling· Leadership & Decision-Making
43 min
Mar 17, 2020

Inside Pour Taproom With the Mayor of Craft Beer

Nate Tomforde on founding Pour Taproom, self-serve tap technology, craft beer trends and growing to 10 locations through partnerships instead of

Nate Tomforde· Startups & Founding· Product & Innovation
47 min
Feb 7, 2020

Super Bowl Ads and Amazon vs. Owned Channels

Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.

· Advertising & Paid Media· Ecommerce & DTC
43 min
All 654 episodes | Right About Now