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Apr 2, 2021

Satan Shoes, Voltswagen and Chipotle's Bitcoin Giveaway

Ryan Alford and Riley Clark break down the Nike and Lil Nas X lawsuit, Volkswagen's April Fools rebrand, Chipotle's $100K Bitcoin contest and vaccine

· Advertising & Paid Media· Content & Storytelling
18 min
Mar 30, 2021

Why TikTok Hits Different: The Neuroscience of Ads

Neuro-Insight's Samrat Saran shares brain-response research on why TikTok holds attention four times faster and what actually makes ads stick there.

Samrat Saran· Social Media Strategy· Content & Storytelling
30 min
Mar 26, 2021

TV's Streaming Shift and Sour Patch Kids on TikTok

Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.

· Advertising & Paid Media· Social Media Strategy
30 min
Mar 23, 2021

ShipMonk's Jan Bednar on Ecommerce Fulfillment

ShipMonk founder Jan Bednar on bootstrapping to a $355M raise, branding a boring industry, and the SEO and referral engine behind 80% organic leads.

Jan Bednar· Ecommerce & DTC· Startups & Founding
38 min
Mar 19, 2021

Ecommerce Boom, SXSW Virtual, Clubhouse Doubts, Roblox IPO

Ryan Alford and Reiley Clark break down $121B in online spending, SXSW going virtual, Clubhouse's creator payments, and Roblox's $41B IPO valuation.

· Ecommerce & DTC· Social Media Strategy
35 min
Mar 16, 2021

HopinTech: Fixing the Commute With Existing Fleets

Hop In co-founders Erich Ko and Boyd Reid tell Ryan Alford how they turned idle buses into employer commutes, pivoted through COVID and raised impact

Erich KoBoyd Reid· Startups & Founding· Product & Innovation
26 min
Mar 12, 2021

Avocados from Mexico, Smirnoff x SideBarre, IG Live Rooms

Ryan Alford and Reiley Clark break down Avocados from Mexico's personalized site, Smirnoff x SideBarre, Instagram Live Rooms, and Pepsi's Driftwell.

· Social Media Strategy· Content & Storytelling
32 min
Mar 9, 2021

Noah Sims on MasterChef, Personal Branding & Service

MasterChef top-four finalist Noah Sims tells Ryan Alford how he got cast, what reality TV really is, and why he refuses cash from brand deals.

Noah Sims· Personal Brand & Positioning· Mindset, Grit & Failure
55 min
Mar 5, 2021

Bob Ross Deepfake, IKEA on Snapchat, Bitcoin and NFTs

Ryan Alford and Riley Clark break down Mountain Dew's Bob Ross deepfake, Snapchat's IKEA AR escape room, Bitcoin as currency and what NFTs actually are.

· Product & Innovation· Money, Investing & Wealth
43 min
Mar 2, 2021

Sheets & Giggles: Build the Business Model First

Colin McIntosh on picking the bedding market on purpose, a record $284K crowdfunding campaign, and scaling Sheets & Giggles to $1M a month with 7

Colin McIntosh· Startups & Founding· Ecommerce & DTC
45 min
Feb 26, 2021

Spotify HiFi, Bacardi Snapcode & Lucid's $57B Valuation

Ryan Alford and Reiley Clark break down Spotify HiFi's lossless tier, Bacardi's Snapchat AR dance, Avocados From Mexico's March Madness play, and Lucid.

· Product & Innovation· Advertising & Paid Media
32 min
Feb 23, 2021

Arjun Rai on Emoji Data and Marketing for Underdogs

HelloWoofy founder Arjun Rai joins Ryan Alford to talk emoji data, smart speaker scheduling, Clubhouse, and building marketing tools for small businesses.

Arjun Rai· Social Media Strategy· Content & Storytelling
34 min
Feb 19, 2021

Old Spice Barbershop, Kit Kat Ad & Robinhood Hearing

Ryan Alford and Reiley Clark break down Old Spice's barbershop content studio, McDonald's chicken sandwich merch, Kit Kat's viral ad and the Robinhood

· Advertising & Paid Media· Content & Storytelling
29 min
Feb 18, 2021

How Super Bowl Ads Really Performed in the Brain

Tyler Lewis of Neuro-Insight breaks down why Ad Meter winners flop neurologically, how Oatly hit the 99th percentile, and what an attention vampire costs

Tyler Lewis· Advertising & Paid Media· Data, Research & Measurement
49 min
Feb 16, 2021

Michael Loeb on Startups, Friction and B2B Payments

Serial entrepreneur Michael Loeb on Synapse, incubating Priceline, why 8 in 10 startups fail, disrupting insurance, and fixing B2B checkout with Credit

Michael Loeb· Startups & Founding· Product & Innovation
46 min
Feb 12, 2021

Valentine's Experiential Marketing and Chips Ahoy Sneakers

Ryan Alford and Reiley Clark break down Lowe's Night of Lowe-mance, 7-Eleven's Airbnb Gamer Palace, Dunkin's Vegas vow renewals, and Shoe Surgeon x Chips

· Content & Storytelling· Social Media Strategy
25 min
Feb 9, 2021

Do Super Bowl Ads Work on You? Inside the Neuroscience

Neuro-Insight's Tyler Lewis joins Ryan Alford, Mike Weston and Josh Hill to break down 2021 Super Bowl ads and what brain data says about what actually

Tyler Lewis· Advertising & Paid Media· Content & Storytelling
53 min
Feb 5, 2021

Super Bowl Ads, Amazon's New CEO and Robinhood's Ad

Ryan Alford and Reiley Clark break down Super Bowl LV advertisers, Amazon's new CEO Andy Jassy, Instagram's vertical swipe and Robinhood's Big Game ad.

· Advertising & Paid Media· Social Media Strategy
26 min
Feb 3, 2021

Search Retargeting: Reach High-Intent Buyers Off Google

Ryan Alford and Josh Hill explain search retargeting: how keyword-based audiences let you reach in-market hand raisers on social, display and OTT.

· Advertising & Paid Media· Customer Acquisition & Growth
17 min
Feb 2, 2021Video

How to Get Real Value Out of Clubhouse With Mike Ham

Mike Ham joins Ryan Alford to break down Clubhouse rooms, hosting your own hour, paywalls ahead, and how a podcast turns cold intros warm.

Mike Ham· Podcasting & Creator Business· Social Media Strategy
37 min
Jan 29, 2021

GameStop, Walmart Ads and Budweiser's Super Bowl Skip

Ryan Alford and Reiley Clark break down the GameStop squeeze, Walmart Connect, Coca-Cola drone coffee, TikTok Tailgate and Budweiser's Super Bowl exit.

· Advertising & Paid Media· Money, Investing & Wealth
23 min
Jan 26, 2021

Whoop CEO Will Ahmed on Building the Top Fitness Wearable

Whoop founder Will Ahmed tells Ryan Alford how recovery data, athlete authenticity and $200M in capital built a billion-dollar wearable brand.

Will Ahmed· Product & Innovation· Startups & Founding
45 min
Jan 22, 2021

Truly's Try January, Triller's Super Bowl Ad & Walmart

Ryan Alford and Reiley Clark break down Truly's Try January campaign, Triller's Super Bowl push, Lexus on Twitch and Walmart's direct-to-kitchen delivery.

· Advertising & Paid Media· Social Media Strategy
31 min
Jan 20, 2021

Ad Gab: How to Design With Mobile in Mind

Ryan Alford and Josh Hill break down mobile-first design: readable social graphics, vertical video, mobile load speed, chunky buttons and pop-up overload.

Josh Hill· Social Media Strategy· Content & Storytelling
11 min
Jan 19, 2021

Austin Hope on the #7 Wine in the World

Austin Hope on how his 2018 Paso Robles Cabernet hit #7 in the world, surviving a 62% restaurant loss, DTC growth and a new $20 Cabernet.

Austin Hope· Ecommerce & DTC· Customer Acquisition & Growth
35 min
Jan 15, 2021

Rebrands, NHL Jersey Ads and Uno at 50

Ryan Alford and Reiley Clark break down the CIA and Burger King rebrands, NHL helmet ads, Uno's 50th, GM's EV logo and White Castle's Valentine's push.

· Content & Storytelling· Advertising & Paid Media
30 min
Jan 12, 2021

Why Following Your Passion Is B.S. - Ryan Unfiltered

Ryan Alford shares his 20-year marketing story, why credibility and experience matter, why passion follows hard work, and a bonus 2021 live streaming

· Mindset, Grit & Failure· Personal Brand & Positioning
16 min
Jan 8, 2021

What Is Clubhouse? Plus Amazon Buys Wondery

Ryan Alford and Reiley Clark break down Clubhouse, Amazon's Wondery deal, Kia's new logo, KFC's gaming console, and custom-fit online shopping.

· Social Media Strategy· Podcasting & Creator Business
36 min
Jan 7, 2021

Open Mic: How to Actually Utilize Your Time

Josh Hill and Reiley Clark on making the most of your time, where to find real inspiration, and how to stop comparing yourself on social media.

· Mindset, Grit & Failure· Social Media Strategy
40 min
Jan 6, 2021

Ad Gab: How to Create Effective Story Ads

Josh Hill and Reiley Clark break down what makes Instagram and Facebook story ads work: vertical creative, one message, and dedicated ad sets.

· Advertising & Paid Media· Social Media Strategy
15 min
Jan 1, 2021

Best Ads of 2020: Calm, Match.com and the Moldy Whopper

Ryan Alford and Reiley Clark celebrate episode 100 and break down the best advertising of 2020, from Calm on CNN to Match.com's Satan spot.

· Advertising & Paid Media· Content & Storytelling
30 min
Dec 31, 2020

Radical's Account Executives on Life in an Agency

Ryan Alford talks with Radical AEs Alex Finley and Kaitlin Bowler about agency client service, 2021 marketing trends, TikTok ads and one-word goals.

Alex FinleyKaitlin Bowler· Customer Experience & Community· Social Media Strategy
39 min
Dec 29, 2020

2021 Marketing Trends: Mass Marketing Is Dead

Ryan Alford and Josh Hill break down 2021 marketing trends: mass marketing is dead, social selling is exploding and the cookie is crumbling.

· Advertising & Paid Media· Social Media Strategy
51 min
Dec 25, 2020

Burger King's Venmo Play and Mountain Dew's Direct-to-Gamer

Ryan Alford and Reiley Clark break down Burger King's Venmo dollar, Mountain Dew's direct-to-gamer PS5 giveaway, the Christmas Star, and holiday ad

· Advertising & Paid Media· Content & Storytelling
19 min
Dec 22, 2020

Jann Parish on Building Girls Like You After Victoria's

Ex-Victoria's Secret CMO Jann Parish on launching Girls Like You: community-first ecommerce, non-toxic beauty kits, TikTok content and subscription plans.

Jann Parish· Ecommerce & DTC· Startups & Founding
33 min
Dec 18, 2020

McDonald's Golden M Haircut and 2021 Super Bowl Ads

Ryan Alford and Reiley Clark break down McDonald's Golden M haircut, 2021 Super Bowl ad buys, Uber Vouchers and American Standard's 2020 toilet paper.

· Advertising & Paid Media· Content & Storytelling
22 min
Dec 15, 2020

Mind Pump Media: How to Pivot Fitness to Digital

Sal Di Stefano on building Mind Pump Media, publishing five podcasts a week, monetizing without selling for a year, and pivoting fitness businesses online.

Sal Di Stefano· Podcasting & Creator Business· Content & Storytelling
33 min
Dec 11, 2020

Google's Top 2020 Searches, KFC's Lifetime Movie & Beerman

Ryan Alford and Reiley Clark break down Google's 2020 Year in Search, KFC's Mario Lopez Lifetime film, Coors Light's Beerman, and Chipotle's mobile award.

· Social Media Strategy· Advertising & Paid Media
31 min
Dec 4, 2020

Coke, Lady Gaga Oreos and Ryan Reynolds' Match Ad

Ryan Alford and Reiley Clark break down Coke's holiday hero campaign, Lady Gaga x Oreo, Ryan Reynolds' Match ad, Pringles' redesign and Pepsi's spa kit.

· Advertising & Paid Media· Content & Storytelling
22 min
Dec 1, 2020

Instagram Engagement Tips: What the Data Actually Says

Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.

· Social Media Strategy· Content & Storytelling
27 min
All 654 episodes | Right About Now