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Jan 21, 2020

B2B Marketing Needs Humanity: The Case for B2H

Ryan Alford and Robbie Fitzwater on why B2B buyers act like consumers, how content pre-qualifies leads, and why LinkedIn is still an open field.

Robbie Fitzwater· Content & Storytelling· Social Media Strategy
36 min
Dec 19, 2019

Marketing Chivalry Isn't Dead with Robbie Fitzwater

Robbie Fitzwater joins Ryan Alford to explain why organic social is dying, why Amazon owns your customer, and how to build content that earns trust.

Robbie Fitzwater· Social Media Strategy· Content & Storytelling
40 min
Dec 13, 2019

Michael Cogdill: 29 Emmys, Storytelling, and the News

WYFF anchor Michael Cogdill on his father's alcoholism, winning 29 Emmys, partisan media, and writing She-Rain and Where Did Joe Go.

Michael Cogdill· Content & Storytelling· Mindset, Grit & Failure
40 min
Dec 9, 2019

Jared Emerson: Speed Painting for the NFL's Biggest Names

Speed painter Jared Emerson on painting Carson Wentz's cleats, meeting Jerry Rice, working a billionaire's yacht, and turning art into a real career.

Jared Emerson· Mindset, Grit & Failure· Content & Storytelling
42 min
Dec 3, 2019

The 2020 Ecommerce and Shopify Marketing Playbook

Ryan Alford breaks down his Shopify playbook: themes, SEO and indexing, product photography, brand trust content, SMS Bump, Klaviyo and ambassador

· Ecommerce & DTC· Content & Storytelling
18 min
Oct 8, 2019

6 AM City's Logan Brown on Local News and Newsletters

Logan Brown of 6 AM City joins Ryan Alford to talk local news, email newsletters, growth marketing, churn and whether print media is really dead.

Logan Brown· Content & Storytelling· Customer Acquisition & Growth
41 min
Sep 18, 2019

Ryan Alford on Speed, Virality and Being Different

Ben Harris of GOALINK turns the mic on Ryan Alford: marketing at the speed of now, a 500 million view viral video, and why different beats better.

Ben Harris· Content & Storytelling· Social Media Strategy
1h 4m
Aug 15, 2019

Brenda Luginbill on Building The Ness Fest in Greenville

Ness Fest founder Brenda Luginbill joins Ryan Alford to break down wellness, goodness, fitness, and wholeness - and how she built a festival from an

Brenda Luginbill· Mindset, Grit & Failure· Customer Experience & Community
30 min
Jul 2, 2019

George Hincapie on Cycling, Business and Greenville

George Hincapie on 17 Tours de France, being the best in the world at helping others win, and building Hincapie Sportswear and Hotel Domestique.

George Hincapie· Mindset, Grit & Failure· Leadership & Decision-Making
29 min
May 30, 2019

Andy Dane Carter on Real Estate, Wealth and Family

Andy Dane Carter tells Ryan Alford why your first property should be a fourplex, how agents can buy with their commission, and why wealth is a slow game.

Andy Dane Carter· Money, Investing & Wealth· Personal Brand & Positioning
37 min
Apr 2, 2019

Woody Dantzler on Faith, Clemson and Life After Football

Former Clemson QB and NFL player Woodrow Dantzler III talks faith, insecurity, why athletes struggle after football, and what Dabo Swinney really built.

Woodrow Dantzler III· Mindset, Grit & Failure· Leadership & Decision-Making
33 min
Jan 15, 2019

Kory Keefer on Building CORE24 Into a Brand

CORE24 owner Kory Keefer tells Ryan Alford how rebel culture, hip hop and niche branding built Greenville's most talked-about gym - and why action beats

Kory Keefer· Personal Brand & Positioning· Retail & Physical Business
33 min
Dec 28, 2018

Tyler Harris on Rock Bottom and Personal Branding

Tyler Harris tells Ryan Alford how he went from broke to seven figures in insurance and built a personal brand without ever selling anything.

Tyler Harris· Personal Brand & Positioning· Social Media Strategy
1h 9m
Dec 21, 2018

Ted Phaeton on News, Bias and Building The Modern Man

Greenville anchor and meteorologist Ted Phaeton talks newsroom accuracy, media bias, Twitter breaking news, personal growth and his Modern Man mission.

Ted Phaeton· Content & Storytelling· Mindset, Grit & Failure
42 min
Dec 7, 2018

How a Dentist's Dance Video Hit 150 Million Views

Dr. Rich Constantine and Ryan Alford break down the viral dance video, the PR plan that followed, Steve Harvey, and what it did for his practice.

Dr. Rich Constantine· Social Media Strategy· Content & Storytelling
34 min
Nov 13, 2018

Marketing at the Speed of Now and a Viral Dentist

Ryan Alford, Alex Finley and Ashley Davis on Dr. Rich Constantine's 150 million views, three-day campaigns, and running a modern digital agency.

· Social Media Strategy· Content & Storytelling
31 min
All 654 episodes | Right About Now