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Aug 24, 2021

Coffey Anderson on Followers vs. Customers

Country star Coffey Anderson tells Ryan Alford how he built a label in his garage, went viral on TikTok, and turned Netflix fame into real revenue.

Coffey Anderson· Personal Brand & Positioning· Mindset, Grit & Failure
37 min
Aug 20, 2021

Pepsi vs Coke Zero: The Brand War Continues

Ryan Alford, Josh Hill and Joe Hammrich cover Pepsi's #MyCokeBreakUp campaign, Facebook's most viewed content, Apple photo scanning and Monster Cereals at

Joe Hammrich· Advertising & Paid Media· Social Media Strategy
32 min
Aug 17, 2021Video

Spencer Pratt on Crystals, Reality TV and Real Business

Spencer Pratt tells Ryan Alford how a crystal obsession became Pratt Daddy, why the villain edit backfired, and the costly lessons of ads, staff and COVID

Spencer Pratt· Ecommerce & DTC· Personal Brand & Positioning
38 min
Aug 13, 2021

TikTok Stories, Hard Mtn Dew and AMC's Bitcoin Bet

Ryan Alford and Josh Hill cover TikTok testing Stories, PepsiCo and Boston Beer's Hard Mtn Dew, and AMC accepting Bitcoin and Dogecoin as payment.

JoeyJoe· Social Media Strategy· Money, Investing & Wealth
33 min
Aug 10, 2021Video

How Cinebody Turned an iPhone Rig Into Video Software

Cinebody co-founder Tyler Webb on a $250K Kickstarter, crowdsourced music videos, patented capture control, and why brands need a real video strategy.

Tyler Webb· Product & Innovation· Startups & Founding
42 min
Aug 6, 2021

WhatsApp View Once, Facebook VR Eyes, Rihanna's Billion

Josh Hill, Joe, Joey and Sean break down WhatsApp's View Once feature, Facebook's eye-projecting VR prototype, the Fortune 500 list and Rihanna's billion.

JoeJoey· Social Media Strategy· Product & Innovation
29 min
Aug 3, 2021

Radcast Best of 2021: Marketing, Fame and TikTok Lessons

The best Radcast moments from the first half of 2021: category design, Whoop's no-pay rule, fame engineering, meal prep franchising and why TikTok hooks

Christopher LochheadNoah Sims· Personal Brand & Positioning· Social Media Strategy
19 min
Jul 30, 2021

Facebook's Metaverse, Popeyes Nuggets & Pizza Hut Merch

Ryan Alford, Josh Hill and comedy trio Joey Joe and Sean break down Facebook's metaverse plan, Popeyes' nugget truce, Kanye's stadium album and Pizza Hut

JoeyJoe· Social Media Strategy· Content & Storytelling
24 min
Jul 27, 2021

Ben Higgins on Life After The Bachelor

Ben Higgins talks with Ryan Alford about the business of being The Bachelor, his book Alone in Plain Sight, Chris Harrison and Generous Coffee.

Ben Higgins· Personal Brand & Positioning· Mindset, Grit & Failure
37 min
Jul 23, 2021

TikTok Sponsored Posts, Infiniti on Cameo & Vimeo Tools

Ryan Alford and Josh Hill break down TikTok sponsoring trending creator posts, Infiniti's Cameo shopper Q&A, the Vimeo integration and Crocs' big quarter.

· Social Media Strategy· Advertising & Paid Media
24 min
Jul 20, 2021Video

Marty Smith of ESPN on Storytelling and Staying Real

ESPN's Marty Smith on the call that launched his career, the Dale Earnhardt Jr. lesson that fixed his interviews, Outsider.com, Eric Church and NIL.

Marty Smith· Content & Storytelling· Personal Brand & Positioning
56 min
Jul 16, 2021

Facebook's $1B Creator Fund and Falling Marketing Budgets

Ryan Alford and Josh Hill break down Facebook's $1 billion creator fund, the billionaire space race, Hypebeast's top brands and Gartner's 6.4% budget

· Advertising & Paid Media· Social Media Strategy
36 min
Jul 13, 2021

MarTech's Kim Davis on Data, Cookies and Brand Building

MarTech Editorial Director Kim Davis joins Ryan Alford to unpack media fragmentation, the end of third-party cookies, and why brand still matters.

Kim Davis· Content & Storytelling· Data, Research & Measurement
30 min
Jul 9, 2021

Instagram Says It's No Longer a Photo-Sharing App

Ryan Alford and Josh Hill unpack Instagram's shift to video and shopping, TikTok's Cameo-style shoutouts, TikTok resumes and Chipotle's hidden NBA codes.

· Social Media Strategy· Content & Storytelling
22 min
Jul 6, 2021

Josh Ellis of SUCCESS on Redefining Success

SUCCESS editor-in-chief Josh Ellis on his four pillars of success, why social media let us down, and the ad-free Achievers mentorship community.

Josh Ellis· Personal Brand & Positioning· Customer Experience & Community
39 min
Jul 2, 2021

Cookieless Ads, Facebook Antitrust and the Bumble Cafe

Ryan Alford and Josh Hill break down Audi Denmark's cookieless test, the tossed Facebook antitrust suits, Bumble's NYC cafe and building brand equity.

· Advertising & Paid Media· Social Media Strategy
29 min
Jun 29, 2021

Richard Bliss on LinkedIn Social Selling That Works

LinkedIn top voice Richard Bliss reveals why video and links kill your reach, and the text-post formula that guarantees 1,000+ views in 24 hours.

Richard Bliss· Social Media Strategy· Sales & Closing
45 min
Jun 25, 2021

TikTok Beats YouTube at VidCon, Plus Google Ads Takeaways

Ryan Alford and Josh Hill cover TikTok replacing YouTube as VidCon's top sponsor, John McAfee's death, Google Marketing Livestream takeaways and Nielsen's

· Social Media Strategy· Advertising & Paid Media
25 min
Jun 22, 2021

Austin Evans on Franchising Lean Kitchen Company

Lean Kitchen Company co-founder Austin Evans on scaling a meal prep franchise to 27 locations, the support business, ego, equanimity and bandwidth.

Austin Evans· Startups & Founding· Retail & Physical Business
33 min
Jun 15, 2021Video

Jeff Beer of Fast Company on Brands, TikTok and Purpose

Fast Company editor Jeff Beer joins Ryan Alford to talk brand consistency, Patagonia and LeBron stories, Discord, TikTok, Clubhouse and whether purpose

Jeff Beer· Social Media Strategy· Content & Storytelling
51 min
Jun 11, 2021

Apple Privacy, Pinterest Shopping and Retail Confidence

Ryan Alford and Josh Hill break down a YouGov shopper study, Apple's email privacy changes, Pinterest's Shopping List and Ryan Reynolds' gin stunt.

· Advertising & Paid Media· Social Media Strategy
20 min
Jun 8, 2021Video

Tim Storey on Building a Miracle Mentality

Life coach to the stars Tim Storey joins Ryan Alford to talk imagination, personal branding, fame versus humanity, and his book The Miracle Mentality.

Tim Storey· Personal Brand & Positioning· Mindset, Grit & Failure
32 min
Jun 4, 2021

Twitter Blue, Salesforce Data and Spotify Birth Charts

Ryan Alford and Josh Hill break down Twitter's $2.99 subscription, Salesforce's Snapchat and Google data tie-ups, Spotify Blend, and Mars Wrigley's new

· Social Media Strategy· Advertising & Paid Media
22 min
Jun 1, 2021Video

Larry Kim on Why Brand Is the Ultimate Growth Hack

MobileMonkey founder Larry Kim on Instagram DM automation, killing donkey projects, and why building brand beats every direct response tactic in 2021.

Larry Kim· Social Media Strategy· Advertising & Paid Media
40 min
May 28, 2021Video

Paying for Data, Instagram Drops & Pepsi vs. Coke

Ryan Alford and Josh Hill break down brands paying shoppers for data, Instagram's new Drops tab, Pepsi's burger-chain attack on Coke, and ad cynicism.

· Data, Research & Measurement· Ecommerce & DTC
26 min
May 25, 2021

Christopher Lochhead on Category Design and Category Kings

Christopher Lochhead joins Ryan Alford to explain why categories make brands, how Lululemon won with athleisure, and why now is the time to create.

Christopher Lochhead· Personal Brand & Positioning· Content & Storytelling
48 min
May 21, 2021Video

Dunkin' Paint, Google vs Amazon and Truly's Dua Lipa Ad

Ryan Alford and Reiley Clark break down Dunkin's Backdrop paint drop, Google's ecommerce push, Walgreens ad tech and Truly's Dua Lipa campaign.

· Advertising & Paid Media· Data, Research & Measurement
25 min
May 18, 2021

Gloria Chou on How to Hack Your Own PR

PR coach Gloria Chou shares her CPR pitching method, earned vs. paid media, and free tactics founders can use to land press without an agency.

Gloria Chou· Personal Brand & Positioning· Content & Storytelling
26 min
May 14, 2021

NFTs, Cookieless Data, QR Codes and Roblox

Ryan Alford and Reiley Clark break down NFTs as digital assets, first-party data before cookies vanish, QR codes for small business, and Roblox as media.

· Social Media Strategy· Advertising & Paid Media
19 min
May 11, 2021

Noah Sims on Authenticity, Community and Influencers

Chef Noah Sims joins Ryan Alford live in Greenville to talk authenticity, the influencer ROI problem, and building community before money enters the room.

Noah Sims· Personal Brand & Positioning· Customer Experience & Community
42 min
May 7, 2021

YouTube Brand Extensions, Bombay Sapphire and OpenAI

Ryan Alford and Riley Clark cover YouTube's new brand extensions, Bill Nye's Bombay Sapphire campaign, Pepsi's ghost kitchen and AI-written marketing copy.

· Advertising & Paid Media· Content & Storytelling
35 min
May 4, 2021

Shinesty's Jens Nicolaysen on Entertain-First Branding

Shinesty CMO Jens Nicolaysen tells Ryan Alford why polarizing, entertain-first branding beats playing it safe, plus product testing and DTC channel

Jens Nicolaysen· Ecommerce & DTC· Content & Storytelling
33 min
Apr 30, 2021

Domino's Noid Returns and Nerf's Chief TikTok Officer

Ryan Alford and Josh Hill break down Domino's Noid revival, record ad growth at Google, Facebook and Amazon, and Nerf's new Chief TikTok Officer.

Josh Hill· Advertising & Paid Media· Social Media Strategy
32 min
Apr 27, 2021

Fame Engineering: Michael Valor on Brand Positioning

Valor Media CEO Michael Valor breaks down fame engineering, Instagram growth, verification, and why PR should be step one for profitable businesses.

Michael Valor· Personal Brand & Positioning· Social Media Strategy
45 min
Apr 23, 2021Video

Influencer Marketing, Starbucks Oat Milk & Kids Instagram

Ryan Alford and Reiley Clark cover influencer marketing budgets, Simmons x D'Amelio, EOS on TikTok, Starbucks' oat milk shortage and Facebook's kids app.

· Social Media Strategy· Advertising & Paid Media
38 min
Apr 22, 2021

Neutrogena Studio, Airheads Skip Ad & Facebook Hotline

Ryan Alford and Reiley Clark break down Neutrogena's content studio, Budweiser's Utah cans, the Airheads skip-ad spot, Facebook Hotline and Google's

· Advertising & Paid Media· Content & Storytelling
27 min
Apr 22, 2021

Ecommerce, Branding and the Neuroscience of Shopping

Salim Holder of 4th Avenue Market and Samrat Saran of Neuro-Insight join Ryan Alford on how community, brand story and brain science drive ecommerce sales.

Samrat SaranSalim Holder· Ecommerce & DTC· Customer Experience & Community
49 min
Apr 22, 2021

Shop-Streaming, Dollar Tree Media and Ace's DIY Play

Ryan Alford and Reiley Clark break down Bed Bath & Beyond's Home Happier campaign, shop-streaming, retail media networks and Ace Hardware's influencer

· Advertising & Paid Media· Ecommerce & DTC
38 min
Apr 22, 2021

Own Your Audience: Email, Content and the Amazon Trap

Radical's Robbie Fitzwater on why organic reach is dying, how to move customers to email, and the content system that beats Amazon on human connection.

Robbie Fitzwater· Social Media Strategy· Content & Storytelling
39 min
Apr 21, 2021

Neuromarketing: How the Subconscious Buys Your Brand

Neuro-Insight's Samrat Saran explains subconscious decision making, iconic triggers, conceptual closure and why the bigger-logo fight hurts your ads.

Samrat Saran· Content & Storytelling· Data, Research & Measurement
41 min
All 654 episodes | Right About Now