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Jan 11, 2022Video

Elena Cardone on Building an Empire as a Team

Elena Cardone tells Ryan Alford how 2008 reshaped her marriage, why the support role is her superpower, and the 7 billion person goal driving her.

Elena Cardone· Mindset, Grit & Failure· Leadership & Decision-Making
41 min
Jan 7, 2022

Blackberry Dies, Taco Bell Pass and Crystal Pepsi Returns

Ryan Alford and Joe Hamric cover Blackberry's shutdown, Taco Bell's $10 Taco Lover's Pass, Crystal Pepsi's return, H&M in the metaverse and Marriott NFTs.

· Advertising & Paid Media· Content & Storytelling
51 min
Jan 4, 2022Video

Grant Cardone on Real Estate, 10X Thinking and Renting

Grant Cardone explains his 12,000-unit real estate portfolio, how non-accredited investors can start with $1,000, and his three-part success formula.

Grant Cardone· Money, Investing & Wealth· Raising Money & Investors
32 min
Dec 31, 2021

Metaverse's Most Downloaded App and Fiverr's NIL Play

Ryan Alford and Joe Hamric close out 2021: Jack Dorsey's Web3 doubts, Oculus topping the app charts, Paris Hilton on Roblox and Fiverr's NIL mentorship.

· Advertising & Paid Media· Product & Innovation
51 min
Dec 28, 2021

Spike Mendelsohn on Top Chef, PLNT Burger and Grit

Top Chef alum Spike Mendelsohn tells Ryan Alford how reality TV launched Good Stuff Eatery, why he diversified before the bubble burst, and how PLNT

Spike Mendelsohn· Startups & Founding· Personal Brand & Positioning
50 min
Dec 21, 2021

Cristina Ferrare on Reinvention, Cancer and Flourish

Cristina Ferrare tells Ryan Alford about Vogue covers, the DeLorean trial, being fired for being old, beating multiple myeloma and building Flourish.

Cristina Ferrare· Mindset, Grit & Failure· Personal Brand & Positioning
47 min
Dec 17, 2021

Nike's Metaverse Bet and the Cream Cheese Crisis

Ryan Alford and Joe Hamric break down Nike buying digital sneaker studio RTFKT, Walmart's live shopping push, Grindr's $7M GDPR fine and more.

· Social Media Strategy· Advertising & Paid Media
38 min
Dec 14, 2021

Cody Byrns: Burned, Left for Dead, and Choosing Hope

Speaker and author Cody Byrns tells Ryan Alford how a 2013 truck crash left him burned over 40% of his body - and the EPIC steps he used to rebuild.

Cody Byrns· Mindset, Grit & Failure· Content & Storytelling
35 min
Dec 10, 2021

Metaverse Jobs, Coke on TikTok and Amazon's Ad Lawsuit

Ryan Alford and Joe Hamric cover metaverse job ideas, Mountain Dew's $5,000 ranger gig, Coca-Cola's TikTok debut, Amazon's ad lawsuit and Tesla gaming.

· Social Media Strategy· Advertising & Paid Media
36 min
Dec 9, 2021

2022 Marketing Trends with Ryan Alford and Reh Harvey

Ryan Alford and Reh Harvey break down 2022 marketing trends: short-form video, live stream shopping, SMS vs email, LinkedIn, the metaverse and branding.

Reh Harvey· Social Media Strategy· Advertising & Paid Media
42 min
Dec 7, 2021Video

Bruce Buffer on Building the "It's Time" Brand

UFC octagon announcer Bruce Buffer on creating "It's Time," the business behind the UFC's rise, Millions.co, and building brands from a base.

Bruce Buffer· Personal Brand & Positioning· Content & Storytelling
34 min
Dec 3, 2021

Spotify Wrapped Takes Over Social Media | Marketing News

Ryan Alford and Joe Hamric break down Spotify Wrapped's social takeover, Burger King's 37-cent Whopper, Mr. Peanut's Nutstalgia and Cardi B's Whipshots.

· Social Media Strategy· Content & Storytelling
35 min
Nov 30, 2021

Chef Jonathan Scinto on MasterChef and Self-Producing TV

Chef Jonathan Scinto tells Ryan Alford how he quit his job at 39, turned MasterChef into a business, and now self-produces his own food shows.

Jonathan Scinto· Personal Brand & Positioning· Content & Storytelling
38 min
Nov 26, 2021

Nikeland on Roblox and Walmart's Twitter Live Shopping

Ryan Alford and Joe Hamric break down Walmart's shoppable Twitter livestream, Nike's Roblox world Nikeland, the Cheetos dust art stunt and Dollar Tree's

· Ecommerce & DTC· Social Media Strategy
33 min
Nov 23, 2021

Brad Lea on Sales, Mindset, and Personal Brand

Brad Lea, founder of LightSpeed VT, shares his Sacred Six, the four keys to effective training, and the content flow formula for building a personal brand.

Brad Lea· Sales & Closing· Personal Brand & Positioning
45 min
Nov 19, 2021

DIY iPhone Repair & Crypto.com Arena: Marketing News

Ryan Alford and Joe Hamric break down Apple's DIY iPhone repair parts, the Papa John's logo change, Crypto.com Arena and Starbucks Red Cup Day.

· Advertising & Paid Media· Social Media Strategy
41 min
Nov 16, 2021Video

Alina Smith on K-Pop, TikTok and Music's Real Economics

Hit producer Alina Smith joins Ryan Alford to talk K-pop, publishing deals, growing on TikTok, female producers and the real money behind streaming.

Alina Smith· Content & Storytelling· Social Media Strategy
48 min
Nov 12, 2021

Microsoft Teams Up with Meta: Marketing News Nov 12

Ryan Alford and Joey break down Timbiebs, Arby's fry vodka, Disney's streaming ad balance, Facebook ad opt-outs and Microsoft's Meta partnership.

· Advertising & Paid Media· Social Media Strategy
44 min
Nov 9, 2021Video

Should Brands Take Political Stances? Barry Silverman

Ultrafabrics VP Barry Silverman on Salesforce in Texas, Nike, Dick's and Delta, and why authenticity decides which brands survive taking a stance.

Barry Silverman· Leadership & Decision-Making· Content & Storytelling
33 min
Nov 5, 2021

Facebook Becomes Meta: Weekly Marketing News

Ryan Alford and Joe Hamric break down Facebook's rebrand to Meta, Walmart's AR shopping, Pinterest TV livestreams and Match Group's dating metaverse.

· Social Media Strategy· Advertising & Paid Media
32 min
Nov 2, 2021

Webex CMO Aruna Ravichandran on Hybrid Work

Webex by Cisco CMO Aruna Ravichandran on leaving engineering for marketing, the 25-year Webex rebrand, the McLaren campaign, and the future of hybrid work.

Aruna Ravichandran· Personal Brand & Positioning· Mindset, Grit & Failure
42 min
Oct 29, 2021

Google Making Waves: Marketing News, Oct 29, 2021

Ryan Alford and Sean cover Google's commerce and ad revenue push, Chipotle in Roblox, Spotify passing Apple Podcasts, Adobe's deepfake tool and more.

· Advertising & Paid Media· Podcasting & Creator Business
36 min
Oct 26, 2021

Marc Randolph on How Netflix Really Got Started

Netflix co-founder Marc Randolph tells Ryan Alford why epiphanies aren't real, how a 29-cent stamp validated DVD-by-mail, and his formula for growth.

Marc Randolph· Startups & Founding· Product & Innovation
45 min
Oct 22, 2021

Facebook to Meta? Weekly Marketing News, Oct 22, 2021

Ryan Alford and Joey break down Facebook's metaverse rebrand, why Snap and TikTok trail the ad duopoly, Shopify on Spotify and YouTube live shopping.

· Social Media Strategy· Advertising & Paid Media
36 min
Oct 19, 2021

RB Botto on Building Stage 32 to 800,000 Members

Stage 32 founder Richard 'RB' Botto tells Ryan Alford how he grew a film industry community to 800,000 members through crowdsourcing and word of mouth.

Richard 'RB' Botto· Customer Experience & Community· Startups & Founding
42 min
Oct 15, 2021

Squid Game Merch, Heinz Tomato Blood & Halloween Marketing

Ryan Alford and Joe Hamric break down Squid Game's Walmart merch hub, Heinz Tomato Blood, Halloween Kills, Mindbody's ClassPass deal and Shatner in space.

· Content & Storytelling· Social Media Strategy
26 min
Oct 12, 2021Video

Mike Bayer on Sobriety, Best Self and Becoming Currency

Coach Mike Bayer joins Ryan Alford to talk addiction and recovery, building CAST Centers, writing bestsellers, and why he stopped chasing celebrity

Mike Bayer· Mindset, Grit & Failure· Personal Brand & Positioning
56 min
Oct 8, 2021

Facebook's Worst Week: Whistleblower, Outage, $6B Loss

Ryan Alford and Sean break down Facebook's whistleblower and outage, Zuckerberg's $6B stock hit, Gen Z clothing spending, Pinterest commerce and more.

· Social Media Strategy· Advertising & Paid Media
34 min
Oct 5, 2021

Tyler Rich on Building a Country Career From Scratch

Country artist Tyler Rich tells Ryan Alford how free-download cards, 100K Instagram followers and one TikTok demo built his music career.

Tyler Rich· Personal Brand & Positioning· Social Media Strategy
46 min
Oct 1, 2021

Coke's Real Magic, Facebook Reels & Social Commerce

Ryan Alford and Joey Thompson break down Coca-Cola's Real Magic campaign, Facebook Reels in the News Feed, Unilever's social commerce fund and brand

· Social Media Strategy· Content & Storytelling
51 min
Sep 28, 2021Video

Bobby Maximus on Fitness, Fame and Mental Toughness

Former UFC fighter Bobby Maximus talks bullying, bodyweight training, supplement truths, sports psychology and why fame is the best marketing there is.

Bobby Maximus· Personal Brand & Positioning· Mindset, Grit & Failure
40 min
Sep 24, 2021

Marketing News: Burger King NFTs, Subway's Big August

Ryan Alford and Joe Hamric break down Burger King's NFT game, Subway's best August in eight years, the Army's new CMO, and Netflix buying Roald Dahl.

· Advertising & Paid Media· Product & Innovation
43 min
Sep 21, 2021Video

Turning Ocean Plastic Into Premium Sunglasses

Opolis Optics founder James Merrill on a decade with USAID, building a sustainable eyewear brand during COVID, and turning one bottle into one pair of

James Merrill· Startups & Founding· Product & Innovation
37 min
Sep 17, 2021

Marketing News: Normal Shopping Returns & Metaverse Work

Ryan Alford and Sean cover shoppers returning to stores, Intuit's $12B Mailchimp deal, avatar coworking in the metaverse and Fireball's 115-shot keg.

Sean· Podcasting & Creator Business· Retail & Physical Business
40 min
Sep 14, 2021Video

Andy Murphy on NLP, Anchoring and Mental Performance

Mental performance expert Andy Murphy explains NLP, anchoring, the snapback effect and why mindset beats tactics, on Right About Now with Ryan Alford.

Andy Murphy· Mindset, Grit & Failure· Leadership & Decision-Making
1h 1m
Sep 10, 2021

Apple, Target and Costco Won the Brand Game in COVID

Ryan Alford and Joey Thompson break down Macy's Toys R Us revival, Facebook's Giphy fight, COVID's big brand winners and Barstool's Sling TV channel.

· Advertising & Paid Media· Retail & Physical Business
48 min
Sep 7, 2021Video

Inside NXIVM: Anthony 'Nippy' Ames on Abuse of Power

Former Ivy League QB and The Vow's Anthony 'Nippy' Ames tells Ryan Alford how he was recruited into NXIVM, why he left, and the red flags to watch for.

Anthony 'Nippy' Ames· Mindset, Grit & Failure· Leadership & Decision-Making
57 min
Sep 3, 2021

TikTok Ad Trust Doubles: Marketing News Sept 3, 2021

Ryan Alford, Joey, Joe and Sean break down doubling TikTok ad trust, LinkedIn live events, Nissan's ecommerce Heisman House push and rented-land platforms.

JoeyJoe· Social Media Strategy· Advertising & Paid Media
45 min
Aug 31, 2021

Why Cutting Brand Marketing Backfires: Nielsen Research

Nielsen's Cara Kantrowitz and Imran Hirani share research on upper vs. lower funnel marketing, the 60/40 split, and the real cost of short-termism.

Cara KantrowitzImran Hirani· Advertising & Paid Media· Data, Research & Measurement
38 min
Aug 27, 2021

Instagram Ditches Swipe-Up Links: Marketing News 8/27/21

Ryan Alford and the crew cover Instagram's link stickers, OnlyFans' reversal, Elon Musk's robots, Mtn Dew Flamin' Hot and Apple's photo scanning.

· Social Media Strategy· Advertising & Paid Media
42 min
All 654 episodes | Right About Now