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Jun 7, 2022

Jay Jay on Magic, PR and Personal Branding That Works

Ace of Spades founder Jay Jay on going from pro magician to PR agency owner, why trust beats tactics, and the Facebook group play that gets clients.

Jay Jay· Personal Brand & Positioning· Content & Storytelling
54 min
Jun 3, 2022

Gucci on Roblox, Miller Lite Beer Coal & Pepsi Pepperoni

Ryan Alford and Christina Yasi break down Gucci Town on Roblox, South Korea's metaverse fund, American Girl podcasts, Miller Lite beer coal and TikTok

· Social Media Strategy· Content & Storytelling
34 min
May 31, 2022Video

Tracy Duhs on Hydration, Health and Building a Brand

Hydration expert Tracy Duhs joins Ryan Alford to explain the nine pillars of health, why water quality beats quantity, and how she grows a brand without

Tracy Duhs· Mindset, Grit & Failure· Personal Brand & Positioning
42 min
May 27, 2022

TikTok Ads and Microsoft's Industrial Metaverse

Ryan Alford and Christina Yasi break down TikTok live subscriptions and Branded Mission, Microsoft's industrial metaverse, and Sprite's global campaign.

· Social Media Strategy· Advertising & Paid Media
35 min
May 24, 2022Video

Lynx Club NFT: Turning Membership Into a Digital Playground

Kosta Hantzis and Lisa Loveland explain how Lynx Club uses an NFT as a tradable membership pass, plus web3 utility, scams and community building.

Kosta HantzisLisa Loveland· Product & Innovation· Customer Experience & Community
39 min
May 20, 2022

Sonic Cheez-Its, Military Metaverse & Peloton's Ad Drop

Ryan Alford and Christina Yasi cover the US military metaverse, Fortnite brand activations, tokenized art, Cheez-It's Pandora cheese and Peloton's ad cuts.

· Advertising & Paid Media· Product & Innovation
37 min
May 17, 2022

Alvin Johnson: 53 Calls, Bankruptcy and 20,000 Apartments

Alvin Johnson tells Ryan Alford how 53 calls landed a mentor, how he survived bankruptcy and rock bottom, and his plan for 20,000 affordable units.

Alvin Johnson· Mindset, Grit & Failure· Money, Investing & Wealth
23 min
May 13, 2022

R.I.P. iPod, Brady's $375M Deal & Metaverse News

Ryan Alford and Christina Yasi cover Apple killing the iPod Touch, Tom Brady's $375M Fox deal, NASA's Martian metaverse, Nike vs. Adidas and Netflix ads.

· Advertising & Paid Media· Social Media Strategy
34 min
May 10, 2022

Mark Evans DM on Deals, Marketing Spend and Grit

Mark Evans DM joins Ryan Alford to talk buying businesses, why real estate isn't passive, spending real money on marketing, and building a personal brand.

Mark Evans DM· Money, Investing & Wealth· Personal Brand & Positioning
42 min
May 6, 2022

Spotify Joins Roblox: Marketing News, May 6, 2022

Ryan Alford and Christina Yasi break down Spotify Island on Roblox, Facebook killing podcasts, TikTok AR, Gatorade's metaverse trademark and Starbucks

· Social Media Strategy· Advertising & Paid Media
35 min
May 3, 2022

Tarek El Moussa on Flipping Houses, TV and Grit

Tarek El Moussa tells Ryan Alford how he went from losing his Cutco sales book to Flip or Flop, 50 flips in 60 days, and what really makes a good deal.

Tarek El Moussa· Mindset, Grit & Failure· Personal Brand & Positioning
34 min
Apr 29, 2022

Elon Buys Twitter, Meta Opens a Store: Marketing News

Ryan Alford and Cristina Yasi cover Musk's Twitter deal, Facebook hitting 50% video, Meta's first retail store, Nike's $8k NFT sneakers and KFC's new

· Social Media Strategy· Content & Storytelling
29 min
Apr 26, 2022

Nate Kennedy on Funnels, Email Lists and Owning Audience

Nate Kennedy tells Ryan Alford how he went from bankruptcy to owning a media company with 75M monthly impressions, plus funnel and email marketing advice.

Nate Kennedy· Customer Acquisition & Growth· Advertising & Paid Media
45 min
Apr 22, 2022

Is Roblox Deceiving Kids? Metaverse Marketing News

Ryan Alford and Cristina Yasi break down the Roblox ad watchdog investigation, Hermès in the metaverse, Jameson on Pinterest and Netflix going

· Advertising & Paid Media· Data, Research & Measurement
41 min
Apr 19, 2022Video

Jesse Palmer on the NFL, ESPN and The Bachelor

Jesse Palmer talks with Ryan Alford about playing for Spurrier, the NFL, 15 years at ESPN, and hosting The Bachelor's most chaotic season.

Jesse Palmer· Mindset, Grit & Failure· Personal Brand & Positioning
32 min
Apr 15, 2022

Elon Musk's $43B Twitter Bid and the NFT Bubble

Ryan Alford and Cristina Yasi break down Musk's $43 billion Twitter offer, the NFT slump, Meta's creator fees and $4.9B in digital audio ad revenue.

· Social Media Strategy· Podcasting & Creator Business
44 min
Apr 12, 2022

Camera IQ's Allison Ferenci on AR and the Metaverse

Camera IQ CEO Allison Ferenci explains AR's 34x reach, 3.5x conversion lift, digital twins, and what the metaverse actually means for brands.

Allison Ferenci· Product & Innovation· Social Media Strategy
43 min
Apr 8, 2022

Crypto in the Metaverse, Starbucks NFTs and TikTok Sales

Ryan Alford, Joe Hamric and Cristina Yasi break down metaverse crypto trading, Starbucks NFTs, Chipotle on Roblox, Miller Lite flavor drops and more.

· Social Media Strategy· Advertising & Paid Media
48 min
Apr 5, 2022

Raquel Pennington on Fighting, Mindset and the UFC

UFC fighter Raquel Pennington talks training, The Ultimate Fighter, women's MMA, and why fighting is 90% mental with host Ryan Alford.

Raquel Pennington· Mindset, Grit & Failure· Personal Brand & Positioning
31 min
Apr 1, 2022

Metaverse Shopping Is Here: Marketing News, April 1, 2022

Ryan Alford, Joe Hamric and Cristina Yasi break down metaverse shopping, Visa's NFT program, Tostitos' audio logo, Dyson's face purifier and Twitter

· Social Media Strategy· Product & Innovation
48 min
Mar 29, 2022

Heidi Cortez on Branding, Hustle and $3 Marketing

Heidi Cortez tells Ryan Alford how she went from faking an ID at 13 to Sunset Tan, the $3 Marketing Club, Posh Boss LA and coaching models.

Heidi Cortez· Personal Brand & Positioning· Startups & Founding
31 min
Mar 25, 2022

NFL in the Metaverse: Marketing News, March 25, 2022

Ryan Alford, Joe Hamric and Cristina Yasi break down Bored Ape's $450M raise, Metaverse Fashion Week, Arby's diss track, Pepsi's TikTok star and NFL VR.

· Social Media Strategy· Advertising & Paid Media
50 min
Mar 22, 2022Video

Mike Sancho on Automated Income, Amazon FBA and NFTs

Mike Sancho tells Ryan Alford how jail at 21 led to Wealth Accelerators, plus the truth about Amazon automation, YouTube Shorts, the metaverse and NFTs.

Mike Sancho· Mindset, Grit & Failure· Money, Investing & Wealth
46 min
Mar 18, 2022

NFTs Coming to Instagram: Weekly Marketing News

Ryan Alford, Joe Hamric and Christina Yasi break down Instagram NFTs, Twitter Shops, Facebook's TikTok account, Chipotle's chip robot and more.

Christina Yasi· Social Media Strategy· Advertising & Paid Media
44 min
Mar 15, 2022Video

Jason Feifer on Adaptability, Risk and Better Storytelling

Entrepreneur's Jason Feifer on cold-pitching his way into national magazines, the four phases of change, and why problem stories beat success stories.

Jason Feifer· Content & Storytelling· Mindset, Grit & Failure
34 min
Mar 11, 2022

TikTok's 10-Minute Videos, SoundOn and Metaverse Fashion

Ryan Alford, Joe Hamric and Christina Yasi break down TikTok's 10-minute uploads, SoundOn, Kraft x Netflix, Abercrombie's rebrand and Tinder checks.

Christina Yasi· Social Media Strategy· Advertising & Paid Media
52 min
Mar 8, 2022Video

Alex Morton on Network Marketing, Crypto and Success

Alex Morton tells Ryan Alford how he made his first million at 24, lost most of it, and why raw honesty beats polish in sales, content and crypto.

Alex Morton· Mindset, Grit & Failure· Sales & Closing
35 min
Mar 4, 2022

Metaverse Land Grab, Roblox Retail and 197B Streams

Ryan Alford and Joe Hamric break down Meta's network warning, American Eagle on Roblox, Nielsen's streaming record, Ford's EV split and Shopify's 60/40

· Social Media Strategy· Advertising & Paid Media
41 min
Mar 1, 2022

Pace Morby on Creative Finance and Brand Leverage

Pace Morby tells Ryan Alford how mindset, free content and community got him an A&E show, a $1M investor and deals delivered straight to his Instagram DMs.

Pace Morby· Personal Brand & Positioning· Mindset, Grit & Failure
57 min
Feb 25, 2022

McDonald's Into the Metaverse: Marketing News Feb 2022

Ryan Alford and Joe Hamric break down McDonald's metaverse restaurant, Facebook's mixed reality, Wrangler NFTs, Nitro Pepsi and LinkedIn's podcast network.

· Social Media Strategy· Product & Innovation
43 min
Feb 22, 2022Video

Navy SEAL William Branum on Grit and Naked Warrior Recovery

Retired Navy SEAL William Branum on surviving BUD/S, leaving the military after 26 years, and building CBD brand Naked Warrior Recovery.

William Branum· Mindset, Grit & Failure· Startups & Founding
1h 12m
Feb 18, 2022

Super Bowl 56 Ads: What Scored and What Missed

Ryan Alford and Joe Hamric break down Super Bowl 56 ads, why Coinbase's QR code won, which brands dragged, and what a metaverse stat really means.

· Advertising & Paid Media· Content & Storytelling
40 min
Feb 15, 2022Video

Don Yaeger on Storytelling, Trust and Preparation

Don Yaeger on writing Walter Payton's last book, 33 titles, becoming an 'activational' speaker, and why over-preparation and active listening win.

Don Yaeger· Content & Storytelling· Podcasting & Creator Business
51 min
Feb 8, 2022

Jaren Johnston on Nashville, Hits and The Cadillac Three

The Cadillac Three's Jaren Johnston on publishing deals, nine number ones, building a fan base from a van, and marketing music without radio.

Jaren Johnston· Content & Storytelling· Personal Brand & Positioning
42 min
Feb 4, 2022

Spotify vs. Joe Rogan and $500M Metaverse Real Estate

Ryan Alford and Joe Hamric cover the Spotify artist boycott, metaverse land sales, NFT money laundering and the week's best Super Bowl ad news.

· Advertising & Paid Media· Content & Storytelling
46 min
Jan 28, 2022

McDonald's Mocks Crypto Investors: Marketing News Recap

Ryan Alford and Joe Hamric break down McDonald's crypto trolling, Miller Lite's metaverse bar, QR codes on connected TV and the M&M's rebrand backlash.

· Advertising & Paid Media· Social Media Strategy
46 min
Jan 25, 2022

Jenna Andrews on Writing BTS Hits and Leaving Def Jam

Grammy-nominated songwriter Jenna Andrews on writing Dynamite and Butter with BTS, leaving Def Jam, and building The Green Room mental health series.

Jenna Andrews· Content & Storytelling· Personal Brand & Positioning
26 min
Jan 21, 2022

Microsoft's $70B Activision Deal and TikTok Brand Wins

Ryan Alford and Joe Hamric break down Microsoft's $70 billion Activision Blizzard deal, Marriott's TikTok creator hunt and Forbes' top-paid YouTubers.

· Social Media Strategy· Advertising & Paid Media
53 min
Jan 18, 2022

Heidi Montag on The Hills, Fame and Pratt Daddy

Heidi Montag talks reality TV's story arcs, why attention didn't become Kardashian money, and how live selling saved her crystal business Pratt Daddy.

Heidi Montag· Ecommerce & DTC· Personal Brand & Positioning
33 min
Jan 14, 2022

Cancel Culture, Super Bowl Ads & Metaverse News

Ryan Alford and Joe Hamric break down cancel culture's real impact on brands, Super Bowl returns from Taco Bell and Avocados From Mexico, Wordle and Lime.

· Advertising & Paid Media· Content & Storytelling
49 min
All 654 episodes | Right About Now