Episodes

365
Jan. 28, 2025

Fearless Authenticity with Jeanne Sparrow

In this episode of Right About Now, host Ryan Alford sits down with Jeanne Sparrow—acclaimed author, professional speaker, and media personality—for an inspiring conversation centered on her new book, Fearless Authenticity. Jeanne delves into the transformative power of staying true to oneself while serving others, sharing her remarkable journey from local radio to becoming a seven-time regional Emmy Award winner in Chicago. She challenges conventional measures of success, emphasizing that performance, not grades, defines achievement. Jeanne also explores the art of storytelling as a cornerstone of effective communication, empowering listeners to embrace their unique narratives and share them with confidence. This episode brims with valuable insights on authenticity, personal growth, and the profound impact of meaningful storytelling.
Fearless Authenticity with Jeanne Sparrow
RIGHT ABOUT NOW
Fearless Authenticity with Jeanne Sparrow
365
Jan. 14, 2025

Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing. They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results. A must-listen for marketers seeking fresh, impactful insights. Christopher shares compelling advice on the importance of solving real customer problems rather than simply promoting solutions, challenging traditional marketing norms. The discussion delves deep into the value of reflective thinking, the rise of "native digitals" in a rapidly evolving landscape, and the dangers of falling into the trap of lazy marketing language. This …
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead
RIGHT ABOUT NOW
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead
365
Sept. 27, 2024

Diddy Up in Smoke, Interest Rates Drop, AI = Artificial Influencers

In today’s episode of the Weekly Business News, host Ryan Alford, and co-hosts Chris Hansen and Brianna Hall, dives into a range of timely topics, blending current events with business insights. The trio discusses the devastating impact of a recent hurricane, Sean "Diddy" Combs' legal challenges involving sex trafficking allegations, and the growing phenomenon of AI-generated influencers. They also explore Amazon's latest AI-powered video ad generator and its potential effects on the advertising industry. The conversation shifts to media accountability, with a particular focus on Alex Jones and his legal fallout from false claims about the Sandy Hook tragedy. Throughout the episode, the hosts stress the critical need for staying well-informed and maintaining consistent standards of responsibility in the media landscape.
Diddy Up in Smoke, Interest Rates Drop, AI = Artificial Influencers
RIGHT ABOUT NOW
Diddy Up in Smoke, Interest Rates Drop, AI = Artificial Influencers
366
May 17, 2024

Weekly Business News for May 17 | Elon Musk: The Most Scrutinized Man in the World?

In this episode of "Right About Now," hosts Ryan Alford and Chris Hansen delve into recent business and marketing news. They discuss Elon Musk's plan to allow podcast and film uploads on X, Neuralink's first human brain chip implant, the surge of "buy now, pay later" services, and the controversy surrounding an Apple iPad Pro advertisement. The hosts offer their insights, weighing the implications of these developments on user experience, innovation, consumer behavior, and brand reputation. This episode is packed with news, insights, opinions, and a touch of humor. So, if you're looking to stay informed and entertained in the world of business and marketing, be sure to tune in to Right About Now, the #1 Marketing Podcast on Apple!
Weekly Business News for May 17 | Elon Musk: The Most Scrutinized Man in the World?
RIGHT ABOUT NOW
Weekly Business News for May 17 | Elon Musk: The Most Scrutinized Man in the World?
365
May 3, 2024

The Week of May 3 | Amazon Live Releases Shoppable Ad-Supported Channel

In our Weekly News episode, hosts Ryan Alford and Chris Hansen talks about a range of topics. They discuss the excitement surrounding the Grand Prix in Miami and the spectacle of marketing at such events. The conversation shifts to social media, with TikTok's new photo-sharing feature, Notes, taking center stage. They express concerns about keeping up with ever-changing social media demands and algorithms. The episode also delves into ethical questions raised by advanced AI tools, such as life expectancy calculators, and their potential impact on business and personal decisions.
The Week of May 3 |  Amazon Live Releases Shoppable Ad-Supported Channel
RIGHT ABOUT NOW
The Week of May 3 | Amazon Live Releases Shoppable Ad-Supported Channel
365
April 16, 2024

Breaking Down Business | Ken Wentworth a.k.a. Mr. Biz

In this podcast episode, host Ryan and guest Ken Wentworth, a fractional CFO known as Mr. Biz, discuss the importance of strategic financial management for business growth. Ken shares his three pillars of financial success, focusing on cash flow, budgeting, and optimizing margins. He emphasizes the need for businesses to be open to change and willing to implement new strategies for scaling effectively. Ken also highlights the potential for growth during economic downturns and the importance of a positive, opportunity-driven mindset among business owners. His practical advice underscores the value of strong leadership and the readiness to adapt and seize market opportunities.
Breaking Down Business | Ken Wentworth a.k.a. Mr. Biz
RIGHT ABOUT NOW
Breaking Down Business | Ken Wentworth a.k.a. Mr. Biz
365
April 5, 2024

The Week of April 5 | The World's Celebrity Billionaires 2024

In this episode of "Right About Now," host Ryan Alford and guest Chris Hanson discuss the evolving media habits of younger audiences, with a focus on the growing popularity of podcasting. They explore the influence of podcasts on traditional media and advertising strategies. The conversation also covers the success of PepsiCo's Flamin' Hot brand, the excitement surrounding the NCAA Final Four, particularly the high ratings for women's basketball games, and the effect of Elon Musk's public image on Tesla's market appeal. The episode is characterized by a mix of humor and analysis, offering a lively take on current trends in media, sports, and consumer behavior.
The Week of April 5 | The World's Celebrity Billionaires 2024
RIGHT ABOUT NOW
The Week of April 5 | The World's Celebrity Billionaires 2024
364
July 18, 2023

Behind the Country Music: No Regrets with Spencer Crandall

Ryan and Spencer Crandall explore the music industry, hustle culture, and personal growth in an engaging conversation full of valuable insights and exciting updates from a rising star in the country music scene.
Behind the Country Music: No Regrets with Spencer Crandall
RIGHT ABOUT NOW
Behind the Country Music: No Regrets with Spencer Crandall
283
Oct. 11, 2022

BEST OF THE RADCAST VOL. II

The Radcast presents a special "best of" episode.
Guest: Ryan Alford
BEST OF THE RADCAST VOL. II
RIGHT ABOUT NOW
BEST OF THE RADCAST VOL. II
265
Aug. 5, 2022

Marketers Gain ROI During Recession - Weekly Marketing News 8.5.22

This week on The Radcast, Ryan and Christina discussed the importance of ad spending while also celebrating Ryan's recent achievement of being named a 'Top 40 over 40' podcasting personality by Podcast Magazine.
Marketers Gain ROI During Recession - Weekly Marketing News 8.5.22
RIGHT ABOUT NOW
Marketers Gain ROI During Recession - Weekly Marketing News 8.5.22
259
July 8, 2022

Weekly Marketing News July 8th, 2022 - Stranger Things with 1 Billion Hours of Streaming in Less Than a Month!

Tune in to The Radcast to hear Ryan and Christina discuss Stranger Things, product placement, and more!
Weekly Marketing News July 8th, 2022 - Stranger Things with 1 Billion Hours of Streaming in Less Than a Month!
RIGHT ABOUT NOW
Weekly Marketing News July 8th, 2022 - Stranger Things with 1 Billion Hours of Streaming in Less Than a Month!
2
June 24, 2022

Weekly Marketing and Advertising News, June 24, 2022: Facebook and Instagram Won't Take a Cut from Creator's Revenue Until 2024!

Join Host Ryan Alford and Co-Host Christina Yasi on The Radcast as they discuss PR in the Metaverse, Facebook and Instagram's newest announcement, and Nerf's new mascot Murph!
Weekly Marketing and Advertising News, June 24, 2022: Facebook and Instagram Won't Take a Cut from Creator's Revenue Until 2024!
RIGHT ABOUT NOW
Weekly Marketing and Advertising News, June 24, 2022: Facebook and Instagram Won't Take a Cut from Creator's Revenue Until 2024!