The Riches Are in the Niches: How a Beverly Hills Surgeon Built a Luxury Empire with ZERO ads | Dr. Deepak Dugar

Luxury isn’t accidental—it’s engineered.

On this episode of Right About Now, Ryan Alford is joined by Dr. Deepak Dugar, one of the world’s most respected surgeons and the architect behind one of Beverly Hills’ most exclusive medical brands.

Dr. Dugar shares how he built a global reputation by going all-in on a single niche, refusing to compete with mediocrity, and designing a business that prioritizes quality over volume—in clients, hiring, and brand positioning.

This conversation goes far beyond medicine. It’s a blueprint for entrepreneurs who want to:

• Stand out in hyper-competitive markets

• Build premium brands with demand built in

• Create exclusivity without paid advertising

• Hire elite performers and avoid energy vampires

You’ll Learn:

• Why “riches in the niches” is more than a cliché

• How luxury brands intentionally repel the wrong customers

• The difference between good revenue and bad revenue

• Why elite operators pick their competition carefully

• How to build a brand that attracts the world’s best clients

Connect with Dr. Deepak Dugar

Instagram: Deepakdugarmd

Website: www.Scarlessnose.com

🎧 If you want to build something elite—not average—this episode is a must listen.