The Future of Fashion Technology: AI, Branding & Live Shopping Trends | Anya Cheng

Right About Now with Ryan Alford

Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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SUMMARY

In this episode of "Right About Now," host Ryan Alford interviews Anya Cheng, founder and CEO of Taelor.style. Anya shares how her company uses AI and human stylists to offer personalized, subscription-based wardrobe rentals, making fashion convenient and sustainable for busy professionals. They discuss the shift toward casual, flexible clothing, Taelor.style’s partnerships with global brands, and the environmental benefits of reducing fashion waste. Anya also explores the future of live shopping and invites listeners to try Taelor.style with special promo codes, highlighting the blend of technology and service that sets her company apart.

TAKEAWAYS

• Use of AI in personalized wardrobe styling and clothing rental services.
• The concept of a subscription model for clothing, likened to "Netflix of wardrobes."
• Target audience focus on busy professionals who need convenient fashion solutions.
• Importance of identifying the right problems in business before implementing solutions.
• The balance between performance marketing and branding in modern business strategies.
• The role of proprietary data in enhancing AI-driven recommendations.
• Customer experience and the process of selecting and renting clothing.
• Environmental impact of the fashion industry and sustainable practices in clothing rental.
• Trends in live shopping and its slower adoption in the U.S. compared to other markets.
• Future of social commerce and integration of shopping with social media platforms.