Right About Now with Ryan Alford

What’s up, everyone!

When I was a kid, walking into a card shop felt more like walking into a vault you didn’t belong in. The old guys behind the counter barely looked up, and unless you were dropping big money, you didn’t get the time of day. Fast forward to today and when I walk into Bryan Sports Cards & More, I get the opposite feeling.

Matty Rich in his store, Bryan Sports Cards & More

Now, Matty Rich isn’t just running a store. He’s creating an experience. One that welcomes kids, collectors, and newcomers alike. One that treats a $1 customer the same as a $1,000 one. And in a booming industry, that approach isn’t just refreshing—it’s transformative.

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🔥 Here’s What We Hit

Every Customer Counts

Matty grew up being treated like an outsider at hobby shops. He flipped the script by treating every visitor with equal respect, no matter what they spend.

Your Move: Think about your own customer experience. Are you giving everyone the same energy, whether they're a big spender or just getting started?

Nostalgia Meets Business

This isn't just a store—it's a community. From rekindling childhood joy to giving people a break from real-world stress, Brian Sports Cards became a hub for connection, memory, and meaning.

Your Move: What kind of emotional experience are you creating around your product or service? Can people feel something when they engage with you?

The Power of In-Person

After years of online breaking, Matty realized he missed people. That led him to open a physical shop where collectors could hang, connect, and trade in real time—a place that Google says keeps people for over 90 minutes on average.

Your Move: Consider how you can integrate more face-to-face connection or real community into your business, even if you're digital-first.

Play the Long Game

Matty didn't explode overnight. He stayed grateful for every step, kept his values intact, and slowly built a reputation. Now, he's the top card retailer in South Carolina and officially licensed by TOPPS.

Your Move: Are you trying to win the week or win the decade? Stay consistent and rooted in integrity.

🤝 Connect with Matty

In a world obsessed with metrics, sometimes the best growth strategy is being human. Matty Rich turned a childhood passion into a meaningful business that makes people feel seen. That’s not just good branding—that’s leadership.

Follow Bryan Sports Cards & More on Instagram or stop by the shop in Greenville, SC. If you're hitting any major card shows—Fanatics Fest, The National, or the Social House—chances are you'll see him there.

🌐 Website: bryansc.com

📱 Socials: Instagram | Facebook

📍 Shop: 500 Congaree Rd, Unit 8102, Greenville, SC 29607