What’s up, everyone!
I remember standing in my kitchen one afternoon, digging through the pantry for something to snack on. I wasn’t even hungry, just bored, distracted, craving something crunchy. It was one of those doom-snacking spirals, and it got me thinking: what if we could indulge and do good at the same time? Turns out, Yousuf Ahmed asked himself the same question. And he didn’t just ask, he built a business around it.
B-SIDES
From Goldman Sachs to oat milk byproducts, Yousuf's journey to launching B-Sides is packed with grit, vision, and deliciously crunchy results. He took ingredients destined for waste and transformed them into crave-worthy snacks that don't guilt-trip you with greenwashing. Instead, they just taste damn good.
🔥 Here’s What We Hit
Turning Leftovers into Opportunity
Yousuf is on a mission to upcycle the food industry's byproducts, like spent oat pulp and brewery grains, into tasty, satisfying snacks.
Your Move: Look at your own "leftovers" in life and work. What are you underutilizing that could become an advantage?
Flavor First, Mission Second
He doesn’t lead with sustainability. He leads with taste and lets the impact follow.
Your Move: When launching something meaningful, make sure the product works before it tries to change the world.
Profit Is the Most Sustainable Ingredient
The least sustainable business? One that goes out of business. B-Sides is designed to scale profitably, with 80%+ margins in its sights.
Your Move: Rethink your mission. Can it fuel your bottom line, not just your branding?
Ditch the Doom Snacks
You don’t need to read 47 ingredients to feel good about what you eat. B-Sides fills the snack void without sacrificing your standards.
Your Move: Audit your habits. Are your daily choices aligned with how you want to feel?
🤝 Connect with Yousuf
We love a good comeback story. We love it even more when it tastes like cheddar. Shoutout to Yousuf for showing us how curiosity, courage, and a killer crunch can turn the food system on its head... one puff at a time.
🌐 B-SIDES: enjoybsides.com
💼 LinkedIn: Yousuf Ahmed | B-SIDES
📸 Instagram: @enjoybsides
So, What’s Next?
🎧 Listen to the full episode here: B-Sides: Flavor, Sustainability & Profit with Yousuf Ahmed
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Stay sharp, stay hungry, and let's reach that next level.
Cheers,
Ryan Alford
Host | Right About Now
CEO | Radical Inc.
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