Building Wealth With Other People’s Money: Justin Brennan on Multifamily Real Estate

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If you have access to quote unquote capital, that capital doesn't need to commit.

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They just need to say, dude, go find a great deal and we'll commit.

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That's all you need because finding great deals is 90% of the battle.

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And then it's a matter of just knowing how to run them and put them together.

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But if the capital is there that can strike relatively quickly, then everybody gets to make money together.

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And if everybody's making money together, everybody's happy.

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You don't win by following the playbook.

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You win by rewriting it.

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700 episodes deep with the people who actually built something real.

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No theory, no fluff, no shortcuts.

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This is Right About Now with Ryan Alford.

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What's up, guys?

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Welcome.

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It's right about now.

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Got a new format here we're working on.

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Calling it now in 10.

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We go as long as we really want.

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We make the rules.

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Y'all know how I am.

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I make the rules as we go.

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What I always do is bring you the best, the brightest, the coolest people, the greatest cats on the earth.

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I got Justin Brennan.

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He's real estate CEO, the Brennan Pole Capital Group, and just seems like a cool dude, man.

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He's in San Diego today, Las Vegas tomorrow.

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You don't even know where you're at, Justin.

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What's up, brother?

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How's it going, man?

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Good day to be alive, my friend.

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This is true, man.

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I say any day you can wake up and be grateful for what you got and breathe and everything that God gave you, that's a good day.

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What the hell got you in real estate?

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I stay in my lane for the most part.

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I have my hands in a lot of things, but once you get to understand it, I'm kind of in the same lanes.

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They just might have different stripes or something.

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I am not in the real estate space.

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I own some real estate.

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What got Justin Brennan into the real estate space?

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I grew up in it a bit.

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My grandmother started it for our family and she got into apartments when she was here in San Diego for years.

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And God bless her soul until 91 years of age, she was driving around in her little S10 Chevy truck, collecting rent from all our tenants in San Diego.

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And then she kind of passed a little bit of that along to my dad.

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My dad was that, I'd say that transitional character.

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Ed Milet talks about in his book, One More, about that person that

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Took the family from zero to hero, completely self-made.

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Grew up in a really bad environment.

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His dad died when he was three.

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He got the crap beat out of him by his stepdad, went to Vietnam, came back, and he just saw some crazy stuff in his life.

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But he was that guy that said, hey, I'm gonna start building some homes and doing some things, and I learned construction and development from him.

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And he took it zero to hero.

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Basically, he started building stuff all on the West Coast of the United States, big construction projects, multifamily, condos, townhomes, single family.

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He went through four market cycles.

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Made it through all of them except the financial crisis of 2008.

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And that took him down.

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And he had a massive bankruptcy in 2008.

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It imploded everything.

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And I watched that happen.

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I'd always kind of learned about real estate.

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My dad always taught us the value of hard work, value of a dollar.

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And he'd take us on his job sites and make us dig ditches simply for the purpose of digging the ditch.

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And learning how to grind it out and earn a little bit of money.

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But what I did learn watching a lot of that stuff got me into the multifamily apartment space.

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Because...

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I didn't want to go through kind of the mimicking the cycles of real estate markets, which he did, because he would build and sell, build and sell, build and sell.

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And he would just ride the roller coaster.

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I wanted more consistency, which is what apartments brought.

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I got into more safer asset class, and that is apartment rentals.

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And that's kind of what started it.

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You buy large apartments, multifamily, and then manage the rentals.

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Am I hearing that right?

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Yeah, but we started with one condo.

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I mean, literally, in the midst of the financial crisis in 2010, we bought a $100,000 condo.

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And then we turned into a duplex and a fourplex.

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But then we got to a point where we said, we want to grow.

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We were trying to do it all with our own money.

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And that's just the biggest mistake ever.

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And I try and tell people this because we don't know any better.

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We didn't understand this game of OPM, other people's money and how to scale money.

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I had to learn it.

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It was a learned skill set.

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And it wasn't until about 2018 after we had about 20 units that we had built on our own and all our capital was stuck in them.

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And we said, well, we want to grow much bigger, but we can't because

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we ran out of our own money.

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I started looking at this game called syndication and then OPM using our money with some of other people's money, OPM.

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And how can we go buy apartments together and bigger ones and scale our money?

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And then from literally those 20 units and about $3 million in assets in 2018, it took us eight years to get that.

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Within three years, by 2021, we had over a thousand units and almost $200 million in assets because we learned that skill set of how to scale money.

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Same money.

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We just learned how to scale it with other people.

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And that took us off.

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I mean, throw us off board here, but when I hear OPM, as long as OPM and not OPP, I'm good.

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I'm just saying.

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My feeble mind understanding this, and I like to be the voice of the audience here, making sure.

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When I think of other businesses, venture capital, taking on money.

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Hey, I've got a business idea and I want to take on money.

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Is it the same thing, but just name something different in real estate?

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In a way, because I try and give people the analogy of how this money game works.

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Because it wasn't until a few years ago that I learned this big problem that people have where they either have a job, they're working for someone.

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or they're self-employed, which simply means if you're a solopreneur, it's not that you have a job anymore, now you simply own a job because you're a solopreneur.

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And the whole name of the game, this is a Robert Kiyosaki thing, the whole name of the game is to jump from that into either a business owner or into an investor role.

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The whole cash flow quadrants that Rich Dad, Poor Dad, Robert Kiyosaki talks about.

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But it's just understanding the game of money and how it's not about what you make.

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It's about what you keep.

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And so I'd say the biggest problem I found just when talking with people, whether it's high income earners, people earning 50, 60, 80 grand a year, all the way up to multi millions of dollars a year is how to avoid taxes.

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Hands down, that was the biggest problem I kept hearing from people.

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It's like, oh, my gosh, I'm making all this money.

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But holy cow, now I got to pay all these taxes.

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Well, there's gotta be a way around this.

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There's a reason why the IRS puts in place things that people can avoid taxes through legal loopholes.

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And multifamily apartments is the biggest and best way to do it, through what's called bonus depreciation.

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And you can literally wipe out your taxes for the rest of your life.

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And it's the craziest thing that people don't understand.

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That sounds like better than that jelly of the month club bonus that Carter and it honestly goes back to the founding of capitalism.

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When you go look at the definition of capitalism, the main part of it is movement of money.

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And so then I looked into that and I tried to understand like, why is the IRS giving these massive tax breaks to people who move more money?

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When you look at it, if you move more money, you get more tax breaks.

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It's that simple.

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And the only people that move enough money are business owners or investors, which is why business owners and investors get the most amount of tax breaks.

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And if you're a W-2 employee, you don't because you don't move enough money.

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And the reason why the IRS wants that money moved is because when you move that money, you create jobs, opportunities, you take risk.

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And when you do that, you create capitalism, movement of money.

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And that's the whole science behind it.

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And if they know if you're moving more money, you're creating more opportunity, which means capitalism grows and moves and they generate more tax revenue because of it.

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That's why they give the people that move the most money the tax breaks up front, so you do more of that, which is why multifamily, apartments, commercial real estate in general is one of the biggest tax write-offs ever, and it continues to be.

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Something really interesting you're talking about there, Justin, is you don't learn that in the textbook.

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The way you just described capitalism and all that, like I remember my business classes at Clemson, which I barely paid attention to,

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A test guy and a D pay attention guy.

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Uh, teachers didn't like me.

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They don't teach you that.

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And that's one of the things like as an entrepreneur now learning, I'll have employees or teammates over time, they'll be like, how'd you do that deal?

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We didn't make any money on that.

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I was like, no, but I kept $3 million moving in the business.

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Money coming in, money going out.

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I make money with money that's sitting there in the short term.

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using a little bit of other people's money at time that I might not ultimately make profit on the transaction with which brought that money in.

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But I'm making it elsewhere because there's money moving and it's a little different than what you're describing.

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But it's similar concept, which is totally the movement of money through a business is the lifeblood of it.

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Same thing with what you're describing on the real estate and taxes side, of course, because that's the way it's supposed to be.

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I've been preaching this for about a year now with the interest rates thing.

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And I understand inflation.

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We need more money moving.

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If there's any problem right now, there's not enough money moving because the interest rates have been high.

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It's kept on the sidelines.

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And, you know, refis and other things that would happen that bring money in, it just makes the whole thing work.

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And real estate and real interest rates are tied to that.

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I get it.

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We can't have 10% inflation forever and ever and ever.

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You don't want the other end of that, which is stagnation of money moving much longer.

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100%.

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It's not just in real estate, but if you just take one real estate transaction, you take one 20-unit apartment building that transacts, there's over 60 different industries, not people, industries that make money from one single transaction of an apartment building.

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If you think about that, some money moving through those different industries, which then jobs, all that stuff happens, which means tax revenue.

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All that stuff happens as a result of one simple transaction in a commercial real estate building.

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So why do you think the IRS then gives all these tax breaks to the person that starts that transaction?

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Cause they know that, Hey, you'll start it, but we're going to get all the revenue from that flow.

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That's why they do it.

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It's not because they love us.

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Trust me.

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It's not because they're your friend.

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They just understand more movement of money creates more revenue that comes into them.

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That's it.

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How are we helping people every day, Justin?

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Now we're using OPM and some of JBM to make more M. I got that part down.

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What else are we doing?

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Somebody asked me this the other day, and I wrote this down earlier this year because I don't know if you've ever heard this term, Ryan.

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It was Patrick Bet David that came up with it.

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He said, there's seven mountains that move people and inspire a nation.

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And you have to have the business, which helps drive revenue and brings in money for you and your family and things that you're doing.

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But once you're making money,

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You can lose motivation.

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And so the bigger purpose I would say in life is how are you taking that money or what you're doing in helping others, giving back, leaving a legacy.

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And so for me, my big three dreams, to be honest with you, is we heavily support the Tunnels to Towers organization.

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They basically pay off mortgages of spouses left behind with their kids from first responders or soldiers who die in the line of duty.

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And they give them a free and clear house because their spouse died, who was the provider.

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They don't have it.

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They're scared to death and have a safe roof over their head is probably one of the best things that can happen.

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So they give them that.

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So we're a huge proponent.

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So I want to pay off 10,000 mortgages.

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That's number one.

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Number two is the Seal Future Foundation.

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My family's big in the military.

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My dad was Army.

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My grandfather is Navy commander of the submarines before he passed.

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Even my business partner now, former Marine.

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So we give heavily to the SEAL Future Foundation, which helps transition team guys, SEAL guys, from kind of that SEAL life of being a hero and being that camaraderie into the civilian life, which they just don't understand.

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Imagine being the most elite elite, and then all of a sudden, that's over.

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And then you have to go into the civilian life where people are complaining about petty crap.

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And you're sitting there like going, bro.

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I mean, I was just in Afghanistan.

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You can imagine, right?

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And so they don't know how to do this mentally, financially, physically.

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And so it helps them transition so they don't kill themselves because there's enormous suicide rate amongst Navy SEALs.

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unbelievable.

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Most people don't know that.

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And then the last big one is disadvantaged kids.

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I was fortunate enough to grow up with a mom and a dad in a middle class, but then became upper class environment.

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So I was blessed, but most people don't have that starting point, man.

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And so if you can go in and give a kid who maybe had a really rough beginning, a role model, belief system, that they can go make things happen, then it's incredible to watch how that zero to hero journey can happen for them.

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And so we give a lot to that.

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So those are my big three drivers, my family, my kids and all that.

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Any money and all the money that we're making and doing and the podcast that we created Abundance to Give a few years ago behind like Mr.

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Beast, the concept, Mr.

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Beast.

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It's all positioned to go help those three main causes.

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I love those causes.

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I was hoping you would go there is kind of why I went there and supporting our troops.

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People forget freedom is not free.

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Anything that supports the men and women that have paid the ultimate sacrifice and the fact that they would ever have to even think twice about a mortgage or suffering or the mental aspect for those that come back.

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I really salute you, what you're doing on supporting all of those.

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I have a father and family that was military.

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I was not, but my dad was in the Air Force and have a lot of military in the family.

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Definitely support you in supporting that.

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This episode is brought to you by HighLevel.

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Make sure to check out the link in the show notes to sign up for your 14-day free trial.

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If you run a business, you know leads rarely arrive when it's convenient.

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A call comes in while your team is helping another customer.

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If someone reaches out, but the follow-up gets delayed, an invoice sits unsent, or a promising lead gets stuck in the wrong stage of your pipeline.

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I've built enough businesses to know that growth has a way of exposing every gap in your systems.

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That's why High Levels Voice AI and managed AI agents caught my attention.

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High Levels Voice AI can answer incoming calls, qualify leads using information from your website or uploaded documents, and even book or reschedule appointments.

220
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When your team is busy, Voice AI can keep that conversation moving instead of letting a potential customer slip away.

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Then high levels managed AI agents can handle multi-step actions across your CRM.

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They can update pipeline stages, send invoices, and execute follow-up sequences across SMS, email, and social.

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That means fewer repetitive tasks for your team and a more consistent process for every lead coming into the business.

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For me, the real value of AI isn't adding another complicated tool.

225
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It's using technology to handle the work that slows your team down so your people can focus on building relationships, serving customers, and growing the business.

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If you're ready to create better systems and get more from every opportunity, use the link in the show notes to sign up for your 14-day free trial.

227
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Brennan, what do you tell people from a real estate perspective?

228
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I know you guys are coaching, teaching people how to do what you guys do.

229
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Where do you feel like the biggest opportunities are for people out there listening that would want to get into something like this?

230
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A lot of people get stuck.

231
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I've learned it's all in the mindset.

232
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They definitely get stuck with that.

233
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I hear people, if they're in a W-2 job and maybe they're making decent money, 60, 80, 100 grand a year, whatever it is, and they want to take some of that money and put it into real estate.

234
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Maybe they want to start with single family or

235
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some rental short-term stuff, and then maybe get into some flips or wholesaling properties.

236
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And those are all great asset classes, but those also don't give you that long-term generational wealth that people...

237
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I hear it all the time.

238
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I want financial freedom.

239
00:13:56.582 --> 00:13:57.883
I want more passive income.

240
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I want generational wealth.

241
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And the only real ways you get even close to that, because there's nothing truly passive, is through whether it's an apartment building or some other commercial asset.

242
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We own mobile home parks.

243
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Anything that has a rental recurring money thing to it is going to be great.

244
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Heck, great businesses do this, where you can actually create a great business that you're not having to be hands-on every day.

245
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It just depends on which avenue you love most.

246
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For me, real estate's my lane, man.

247
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I feel like I came out of my mom's womb learning it from my family.

248
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Because of that, of course, I'm in it.

249
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But not everybody starts there.

250
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We have so many people, doctors, attorneys, just FedEx drivers.

251
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It's unbelievable the amount of people that want to take some of the money that they've earned and get out of the W-tube.

252
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They're in a position where like, hey, in two, three years, man, I want to transition out of this W-2 working for the man and be able to have enough income doing real estate.

253
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It's been a dream of mine.

254
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How do I make this transition?

255
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I hear that all the time.

256
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That's actually why we even created the community we did.

257
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It wasn't sell mentorships and courses.

258
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Anybody can do that.

259
00:14:54.117 --> 00:14:55.819
There's plenty of gurus out there spitting game.

260
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It was really how can we create a community of well-trained investors?

261
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around the United States that are doing deals together, collaborating on money, finding deals, putting them together, co-partnering on them.

262
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Because if everybody's winning and everybody's doing more deals and opportunities, everybody's getting rich and wealthy, well, good.

263
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Now you can actually take that money and wealth and go give back after causes you care about.

264
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Maybe it's your church.

265
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Maybe it's your family.

266
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Maybe it's your kids.

267
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Maybe it's traveling.

268
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Other things that you love that are philanthropic to you.

269
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Money is a great resource for that.

270
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Without the money, it makes it hard to go chase other passions you have.

271
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100%.

272
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Very few things have been spoken that are more true.

273
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Some people like to paint money as bad or something.

274
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It enables your ability to do good.

275
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Let's not paint it with too broad of a brush.

276
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Yeah.

277
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I ask people, what does money mean to you?

278
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And they'll throw out freedom or tool or other kind of words.

279
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And in my mind, when I think of money, I think of choices.

280
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If we both have $1, then we technically have the same choices.

281
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But if I have a million dollars and you have $1, I can do everything you can do.

282
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But then I have a million more choices.

283
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I mean, that's how my mind works around the money game.

284
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And so I see money simply as choices.

285
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I can go help more people.

286
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I can do more things.

287
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I can give back.

288
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Obviously, spend time with family and travel experiences, all those things that are near and dear to all of us.

289
00:16:04.628 --> 00:16:05.449
Baseball cards.

290
00:16:05.669 --> 00:16:10.896
You know, baseball cards, collectibles, you know, whatever, shoes, you know.

291
00:16:11.116 --> 00:16:14.020
I mean, yeah, for me, I love kiteboarding.

292
00:16:14.040 --> 00:16:17.544
You know, I'm a water sports guy, weightboarding, kiteboarding.

293
00:16:17.564 --> 00:16:18.886
I'm in San Diego, right?

294
00:16:18.926 --> 00:16:22.050
I don't surf, by the way, but I feel like people, they're like, why don't you surf?

295
00:16:22.070 --> 00:16:24.233
I'm like, well, I had a shark problem when I was young, so.

296
00:16:24.413 --> 00:16:26.935
I ask this sort of for myself.

297
00:16:27.135 --> 00:16:31.417
Maybe he doesn't have a ton of capital, but he's a go-getter and he gets information.

298
00:16:31.717 --> 00:16:33.839
How do you spot these deals?

299
00:16:33.959 --> 00:16:36.580
What's a good deal to spot for something like this?

300
00:16:36.780 --> 00:16:40.162
I totally get getting in the circles, getting around people, that part.

301
00:16:40.242 --> 00:16:48.487
But is there other things that wouldn't be as obvious as spotting these kind of deals that they might could bring to someone like yourself or other groups?

302
00:16:48.707 --> 00:16:49.528
I think you know what I'm asking.

303
00:16:49.648 --> 00:16:50.468
Yeah, I do.

304
00:16:50.569 --> 00:16:55.351
What people don't fully grasp is that you don't need a lot of capital to start this.

305
00:16:55.671 --> 00:16:56.392
What does that mean?

306
00:16:56.432 --> 00:17:02.735
I said, well, you have to understand in real estate, you're bringing one of two resources to the table and you choose which one you got.

307
00:17:02.876 --> 00:17:05.317
You either have what I call the check equity, which is the cash.

308
00:17:05.717 --> 00:17:09.761
Or you have what's called the sweat equity, which is the knowledge, the skill set, the ability to go execute.

309
00:17:09.881 --> 00:17:11.063
Maybe you can find good deals.

310
00:17:11.083 --> 00:17:12.064
Maybe you're a great deal finder.

311
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Maybe you can analyze them, make sure they're a good deal.

312
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Maybe you can bring them to the table.

313
00:17:15.587 --> 00:17:17.689
You understand how to structure things and put them together.

314
00:17:17.709 --> 00:17:24.396
And because of that sweat equity, that knowledge and skill set, you become extremely valuable to people with money.

315
00:17:24.476 --> 00:17:25.377
Just to prove this point...

316
00:17:25.457 --> 00:17:27.619
Our first deal, I had $0 in it.

317
00:17:27.699 --> 00:17:31.201
That $100,000 condo, we brought in $25,000 down payment.

318
00:17:31.221 --> 00:17:32.342
This was in the financial crisis.

319
00:17:32.362 --> 00:17:33.803
I was getting my ass handed to me.

320
00:17:33.883 --> 00:17:36.725
I was a real estate agent in the financial crisis.

321
00:17:36.865 --> 00:17:38.486
It was not fun, but I went through it.

322
00:17:38.667 --> 00:17:39.367
But I didn't have any money.

323
00:17:39.387 --> 00:17:40.448
I just knew we had to buy property.

324
00:17:40.608 --> 00:17:41.909
And I had a knowledge and a skill set.

325
00:17:41.949 --> 00:17:42.890
I could go find deals.

326
00:17:42.910 --> 00:17:43.650
I could analyze them.

327
00:17:43.670 --> 00:17:44.451
I could put them together.

328
00:17:44.531 --> 00:17:46.232
I could go structure them and do all that.

329
00:17:46.252 --> 00:17:47.413
I could do the property management.

330
00:17:47.433 --> 00:17:47.993
I knew how to run.

331
00:17:48.133 --> 00:17:48.994
I'd learn this stuff.

332
00:17:49.014 --> 00:17:50.355
The skill set of sweat equity.

333
00:17:50.515 --> 00:17:56.238
I was at a conference one time and the guy came out and he was asking people, hey, who here in the audience wants to own rental income property?

334
00:17:56.258 --> 00:17:57.799
And everybody's like screaming, yeah.

335
00:17:57.859 --> 00:18:00.340
And then he's like, well, who here financially right now can afford it?

336
00:18:00.440 --> 00:18:00.980
It's 2008.

337
00:18:01.040 --> 00:18:02.921
And like 99% of the hands go down.

338
00:18:02.941 --> 00:18:04.442
And he says, here's the secret you're missing.

339
00:18:04.582 --> 00:18:06.983
He says, you don't need to have a single dime to own rental income property.

340
00:18:07.003 --> 00:18:10.225
He says, you just need to have a friend who has the money to own rental income property.

341
00:18:10.325 --> 00:18:17.327
He says, if you can go find great deals, put them together, structure them, manage them, run the show, you become extremely valuable to someone with money.

342
00:18:17.507 --> 00:18:22.789
So the light bulb went off for me and I said, who do I know that's not getting their ass handed to them right now that I could go talk to?

343
00:18:22.829 --> 00:18:24.229
Because I have the ability to go find deals.

344
00:18:24.389 --> 00:18:26.430
And then it was my buddy, who's my current business partner.

345
00:18:26.530 --> 00:18:30.571
And I went to him and I said, Chris, I don't know how we're going to do this, dude, but we need to buy property now.

346
00:18:30.771 --> 00:18:31.792
I said, you know and I know.

347
00:18:31.832 --> 00:18:32.652
We're like in a dump.

348
00:18:32.672 --> 00:18:33.332
We need to go get it.

349
00:18:33.432 --> 00:18:35.693
You buy when there's blood in the street, even if it's your blood.

350
00:18:35.913 --> 00:18:36.774
Like the name of the game.

351
00:18:36.834 --> 00:18:37.234
And we did.

352
00:18:37.434 --> 00:18:39.455
And it was our first condo, man, $100,000.

353
00:18:39.596 --> 00:18:41.077
We put $25,000 down.

354
00:18:41.117 --> 00:18:42.197
He was the $25,000.

355
00:18:42.237 --> 00:18:43.358
He signed on the loan.

356
00:18:43.498 --> 00:18:46.080
I was the one that found it, ran it, run it, put it together.

357
00:18:46.180 --> 00:18:48.041
We weren't making a ton of money, but it worked.

358
00:18:48.242 --> 00:18:53.225
And then from there, we took it and we bought a duplex and then a triplex and a fourplex, all with our own money, like I talked about.

359
00:18:53.325 --> 00:18:57.246
But I had very little physical check equity in it in the beginning.

360
00:18:57.406 --> 00:18:59.027
Now we do both of that.

361
00:18:59.107 --> 00:19:00.327
Now I have a skill set too.

362
00:19:00.347 --> 00:19:01.267
Do you see where I'm going with it?

363
00:19:01.307 --> 00:19:05.188
So if you're sitting out there, maybe you only have 10, 20, 30 grand to invest in real estate.

364
00:19:05.208 --> 00:19:05.628
And that's it.

365
00:19:05.768 --> 00:19:08.009
Well, take some of that capital because you can do this.

366
00:19:08.229 --> 00:19:09.189
And then that's what equity.

367
00:19:09.209 --> 00:19:11.110
You got to learn how to do this.

368
00:19:11.450 --> 00:19:14.331
Then become extremely valuable because now your skill sets up here.

369
00:19:14.431 --> 00:19:19.472
You bring a lot to the table from knowledge that you may have a little bit of capital and then a huge pocket of knowledge.

370
00:19:19.672 --> 00:19:21.973
Now you can go become a very valuable to people with money.

371
00:19:22.073 --> 00:19:22.493
I love it.

372
00:19:22.573 --> 00:19:23.634
It's good advice.

373
00:19:30.937 --> 00:19:31.818
You can write the check.

374
00:19:31.998 --> 00:19:33.559
It's not easy, but it's simple.

375
00:19:33.619 --> 00:19:40.962
We partner with people in our community because some people, they'll come in, they'll learn it, but then they don't have the confidence yet or maybe don't have a ton of capital yet.

376
00:19:40.982 --> 00:19:43.283
And that's totally fine, but they can be great deal finders.

377
00:19:43.403 --> 00:19:46.585
Being a great deal finder is 80% of the battle right there.

378
00:19:46.765 --> 00:19:48.205
It's finding a great deal.

379
00:19:48.245 --> 00:19:50.886
If you can bring that to the table, we partner with people all the time.

380
00:19:50.926 --> 00:19:54.567
We bring them into the co-partnerships, all the general partnership, and we'll co-partner.

381
00:19:54.587 --> 00:20:03.350
And then we become the sponsor, basically, helping sign on the loan, raise the rest of the money, put it together, manage it, run it until they get their further knowledge and better knowledge.

382
00:20:03.370 --> 00:20:05.271
And then now they're like, dude, I can run this on my own.

383
00:20:05.511 --> 00:20:05.831
Sweet.

384
00:20:06.071 --> 00:20:06.531
Go for it.

385
00:20:06.591 --> 00:20:08.752
I think we should do some deals together in South Carolina.

386
00:20:08.932 --> 00:20:11.773
Well, you know, I'm going to be out there in North Carolina here pretty soon.

387
00:20:12.033 --> 00:20:13.273
We're looking in the Southeast.

388
00:20:13.353 --> 00:20:14.253
I love that market.

389
00:20:14.393 --> 00:20:15.113
Great market.

390
00:20:15.253 --> 00:20:19.354
If you have access to quote unquote capital, that capital doesn't need to commit.

391
00:20:19.434 --> 00:20:21.814
They just need to say, dude, go find a great deal and we'll commit.

392
00:20:21.854 --> 00:20:25.135
That's all you need because finding great deals is 90% of the battle.

393
00:20:25.255 --> 00:20:27.435
And then it's a matter of just knowing how to run them and put them together.

394
00:20:27.615 --> 00:20:31.736
But if the capital is there that can strike relatively quickly, then everybody gets to make money together.

395
00:20:31.916 --> 00:20:34.276
And if everybody's making money together, everybody's happy.

396
00:20:34.376 --> 00:20:34.656
100%.

397
00:20:34.997 --> 00:20:37.637
Justin, where can everybody learn more about what you're doing today?

398
00:20:37.917 --> 00:20:41.819
that we're to want to get some help with some of these things and keep up with everything else.

399
00:20:41.939 --> 00:20:44.821
Official Justin Brennan on Instagram or YouTube, man.

400
00:20:44.841 --> 00:20:47.122
We're trying to put out a bunch of long form free content.

401
00:20:47.182 --> 00:20:49.564
They want to do apartments, get their mindset right.

402
00:20:49.584 --> 00:20:51.545
Then go to find Justin Brennan on YouTube.

403
00:20:51.785 --> 00:20:54.667
I would love them to check out some of our long form stuff and see if they like it.

404
00:20:54.747 --> 00:20:55.307
I love it, man.

405
00:20:55.527 --> 00:20:56.968
Justin, I like your style.

406
00:20:57.148 --> 00:20:58.569
We might could do some deals together.

407
00:20:58.870 --> 00:21:02.332
And I do think it's a space that I would like to be in more.

408
00:21:02.352 --> 00:21:03.473
I just don't know it.

409
00:21:03.573 --> 00:21:04.614
So we'll use your knowledge.

410
00:21:04.654 --> 00:21:05.595
I got capital too.

411
00:21:05.835 --> 00:21:07.596
It's more probably finding some deals.

412
00:21:07.776 --> 00:21:08.677
Got to schedule a look.

413
00:21:08.717 --> 00:21:09.818
Mine's more about rocks though.

414
00:21:09.858 --> 00:21:10.819
I know that I need to turn over.

415
00:21:11.099 --> 00:21:12.480
Yeah, people know people that know people.

416
00:21:12.600 --> 00:21:14.101
That's like the rule I've learned.

417
00:21:14.121 --> 00:21:17.503
You've probably heard this saying, you know, the more hands you shake, the more money you make.

418
00:21:17.563 --> 00:21:18.384
Here's my caveat.

419
00:21:18.404 --> 00:21:25.729
The only way I'll do that is if you let me, I know you're 6'5", I'm 6'0", and you're 200 and whatever pounds, but I want to wrestle for that big old thing you have in front of you.

420
00:21:25.809 --> 00:21:28.631
I got a feeling I'm not going to win, but I'm going to sure give a try to it.

421
00:21:28.691 --> 00:21:31.153
If you can pick me up, I might let you wear it for the day.

422
00:21:31.373 --> 00:21:32.814
You can come to the office.

423
00:21:32.834 --> 00:21:34.194
We'll let you put it on.

424
00:21:34.435 --> 00:21:36.516
You can wear it around town.

425
00:21:36.596 --> 00:21:40.138
I'll give my best effort and see what I can pull off.

426
00:21:40.158 --> 00:21:41.038
That thing is rad.

427
00:21:41.078 --> 00:21:43.039
I mean, hence the radical.

428
00:21:43.179 --> 00:21:43.719
Is it radical?

429
00:21:43.739 --> 00:21:44.400
Is that the company?

430
00:21:44.420 --> 00:21:45.260
Yeah, radical.

431
00:21:45.280 --> 00:21:46.841
But then the belts got right about now.

432
00:21:46.901 --> 00:21:48.382
Number one business show on the planet.

433
00:21:48.562 --> 00:21:49.382
That's incredible.

434
00:21:49.423 --> 00:21:50.163
Yeah, we are.

435
00:21:50.183 --> 00:21:51.944
We've been number one on Apple for three years.

436
00:21:52.044 --> 00:21:54.725
They can come take it out of my hand if they beat us out of the thing.

437
00:21:54.746 --> 00:21:55.806
But we've held that spot.

438
00:21:55.846 --> 00:21:57.047
So I'll send them a bell when they do it.

439
00:21:57.067 --> 00:21:58.948
You tell me your background, by the way, is incredible.

440
00:21:58.968 --> 00:22:04.651
I didn't know all that with how you got started in the agency field and working with Steve Jobs and all of them.

441
00:22:04.691 --> 00:22:07.913
I mean, the Verizon commercial, like you were the you were the can you hear me now guy?

442
00:22:08.193 --> 00:22:11.014
It was a national campaign and I worked on it.

443
00:22:11.074 --> 00:22:13.475
That was my very first campaign that I worked on.

444
00:22:13.615 --> 00:22:18.837
We spread that word far and wide, spending probably a billion dollars over a 10-year period.

445
00:22:18.997 --> 00:22:21.397
And then that spun off into a lot of other things.

446
00:22:21.477 --> 00:22:24.078
I worked on all the major smartphone launches and everything.

447
00:22:24.258 --> 00:22:25.539
So it was a lot.

448
00:22:25.559 --> 00:22:26.799
Yeah, what a great background, man.

449
00:22:27.039 --> 00:22:27.960
What a great background.

450
00:22:28.400 --> 00:22:28.960
It was good.

451
00:22:29.180 --> 00:22:30.681
Justin, it's great meeting you.

452
00:22:30.701 --> 00:22:31.802
Great having you on.

453
00:22:32.242 --> 00:22:33.983
And we'll definitely follow up after this.

454
00:22:34.023 --> 00:22:35.084
Hey, guys, you never find us.

455
00:22:35.164 --> 00:22:36.685
Ryanisright.com.

456
00:22:36.705 --> 00:22:38.926
We'll have links to all of Justin's stuff.

457
00:22:39.066 --> 00:22:43.249
And, of course, the highlight clips, how you can learn more about what he's doing.

458
00:22:43.509 --> 00:22:45.110
This seems like a cool guy to do business with.

459
00:22:45.210 --> 00:22:46.651
So I tell you to reach out.

460
00:22:46.751 --> 00:22:47.912
I think Justin would be a help.

461
00:22:47.952 --> 00:22:49.093
He's helping our troops.

462
00:22:49.433 --> 00:22:53.035
He's helping the people that make what we do every day possible.

463
00:22:53.215 --> 00:22:54.056
So don't forget that.

464
00:22:54.216 --> 00:22:56.137
We appreciate you for making us number one.

465
00:22:56.257 --> 00:22:56.857
We'll see you next time.

466
00:22:57.158 --> 00:22:57.678
Right about now.

467
00:22:58.145 --> 00:22:58.986
Here's the truth.

468
00:22:59.506 --> 00:23:01.568
Information doesn't change your life.

469
00:23:02.108 --> 00:23:03.349
Execution does.

470
00:23:04.010 --> 00:23:06.772
So don't just listen to this episode and move on.

471
00:23:07.213 --> 00:23:08.254
Take the idea.

472
00:23:08.814 --> 00:23:09.755
Make the call.

473
00:23:10.315 --> 00:23:11.236
Launch the thing.

474
00:23:11.817 --> 00:23:12.798
Fix the problem.

475
00:23:13.458 --> 00:23:15.960
Build what you keep talking about building.

476
00:23:16.680 --> 00:23:21.364
For more, follow Ryan Alford on Instagram, at Ryan Alford.

477
00:23:22.004 --> 00:23:27.008
And watch or listen to every episode at ryanisright.com.

478
00:23:27.588 --> 00:23:29.430
This is Right About Now.

479
00:23:30.150 --> 00:23:31.211
Now quit waiting.

480
00:23:31.751 --> 00:23:32.432
Go win.