Secrets to Influencer Marketing & Brand Engagement

In this Right About Now compilation, host Ryan Alford is joined by top voices in marketing and entrepreneurship—Gary Vee, Mike and Kass, Mark Kohler, Steve Pratt, Dani Lynn Robinson, and Ishveen Jolly—to break down what it really takes to stand out in today’s crowded content landscape.

From the decline of traditional media to the rise of digital-first strategies, these experts share how to earn—not expect—attention through authentic content, clear goals, and smart influencer partnerships. Whether you're building a brand or scaling a business, this episode delivers real-world insights you can act on.

TAKEAWAYS

• Fundraising processes and the skills required for successful fundraising in entrepreneurship.
• The importance of focusing on customer revenue rather than relying solely on investor funding.
• Dynamics of co-founder relationships and the significance of complementary skills in partnerships.
• Innovations in the collectibles market, particularly the intersection of physical and digital products like trading cards and NFTs.
• Strategies for small business owners regarding tax planning and financial management.
• The role of mindset and consistency in overcoming entrepreneurial challenges and achieving success.
• The impact of content saturation on audience attention and the necessity of creating valuable content.
• The evolution of media consumption habits, particularly among younger audiences and the rise of podcasts.
• The importance of amplifying content across multiple platforms for maximum impact.
• The need for clarity in campaign objectives and flexibility in creative approaches to influencer marketing.

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