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DIY Facebook Ads for 2025: The Hot 30 Retargeting Play
Stephen Blackburn and Stephen Johnson of Rich From Anywhere break down Facebook ad strategy, CAC vs LTV, TikTok vs Google, and their Hot 30 retargeting
GameStop, Walmart Ads and Budweiser's Super Bowl Skip
Ryan Alford and Reiley Clark break down the GameStop squeeze, Walmart Connect, Coca-Cola drone coffee, TikTok Tailgate and Budweiser's Super Bowl exit.
Why TikTok Hits Different: The Neuroscience of Ads
Neuro-Insight's Samrat Saran shares brain-response research on why TikTok holds attention four times faster and what actually makes ads stick there.
Gen Z Breaks the Marketing Mold - Weekly Marketing News
Ryan Alford and Christina Gossi cover Musk's Twitter deal, Instagram's new ad placements, TikTok fake profiles and how Gen Z is ending mass marketing.
TikTok Ad Trust Doubles: Marketing News Sept 3, 2021
Ryan Alford, Joey, Joe and Sean break down doubling TikTok ad trust, LinkedIn live events, Nissan's ecommerce Heisman House push and rented-land platforms.
Jason Wojo on Paid Ads, Offers and Building a Brand
Jason 'Wojo' Wojciechowicz breaks down what makes an offer sell, how to research the market, and why performance marketing cash should fund your brand.
Do Super Bowl Ads Work on You? Inside the Neuroscience
Neuro-Insight's Tyler Lewis joins Ryan Alford, Mike Weston and Josh Hill to break down 2021 Super Bowl ads and what brain data says about what actually
Super Bowl LVII Ads Reviewed: Why Most Spots Fell Flat
Ryan Alford, Christina Yasi and Nick Weaver break down Super Bowl LVII ads, Instagram killing live shopping, TikTok's paywall and Coke's new flavor.
Tinder Matchmaker, TikTok 15-Min Videos & IG Verified Feed
Ryan Alford and Chris Hansen break down Tinder's Matchmaker feature, Instagram's verified-only feed test, TikTok's 15-minute uploads and Time's best
2021 Marketing Trends: Get Your Audience Involved
Ryan Alford and Radical's Josh Hill preview 2021 marketing trends: social selling, user-generated content, brand community, purpose and ad platform picks.
AI Can't Replace Human Writers: WGA Strike & Ad News
Ryan Alford, Christina and Chris Hansen break down the WGA strike over AI, Gmail blue checks, YouTube Shorts ads, TikTok's creator fund and more.
X Tests Annual Fee, TikTok Goes Out of Phone
Ryan Alford and Chris Hansen break down X's $1 unverified account test, TikTok's Out of Phone ads, Netflix binge ads and Taylor Swift's box office run.
Pepsi's New Logo, Lemon8 and Twitter's Paid Reach
Ryan Alford, Christina and Sawyer break down Pepsi's first rebrand in 14 years, ByteDance's Lemon8, Twitter verification as ad spend, and Heinz Ketchup
Spotify Video Ads, TikTok's Lawsuit & Microsoft's AI Model
Ryan Alford and Chris Hansen break down Spotify's video ad push, TikTok suing the US government, Microsoft's MAI-1 and Liquid IV's rebrand.
Ralph Lauren x Fortnite and Twitter's $8 Blue Check
Ryan Alford breaks down Musk's $8 Twitter Blue, brands pausing Twitter ads, Ralph Lauren's Fortnite collab, and American Eagle's 'revenge living' holiday
2022 Marketing Trends with Ryan Alford and Reh Harvey
Ryan Alford and Reh Harvey break down 2022 marketing trends: short-form video, live stream shopping, SMS vs email, LinkedIn, the metaverse and branding.
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
Ryan Alford breaks down new podcast ad research, Google's Veo 3 video AI, TikTok Shop's paid reach shift, Prime Day dates and Starbucks rewards changes.
TikTok Bids, Cookie Loss and B2B Ecommerce
Ryan and Reiley break down Oracle's TikTok bid, the end of third-party cookies, Touchland's B2B ecommerce launch and Amazon's small business academy.
Crumbl Cookies COO Sawyer Hemsley on Building the Brand
Crumbl Cookies co-founder Sawyer Hemsley tells Ryan Alford how a college side hustle became 500-plus stores, from the pink box to rotating weekly flavors.
Super Bowl Ads, Quest 3 vs Vision Pro, and Gemini
Ryan Alford and Chris Hansen break down 2024 Super Bowl ads, Kanye's $7M spot, Zuckerberg vs Apple Vision Pro, Adidas, Coke's TikTok launch and Google
Tom Roach on Brand Building vs Performance Marketing
Jellyfish VP Tom Roach breaks down the 60/40 brand-building rule, the 70/20/10 budget split, real ad attention data and why advertising will never die.
Frankmobile, Candy Crush Jonas Bros & Tesla Ads
Ryan and Christina cover Oscar Mayer's Frankmobile, Candy Crush's Jonas Brothers tie-up, Google Bard plug-ins, Taco Tuesday's trademark fight and Tesla
Influencer Marketing, Starbucks Oat Milk & Kids Instagram
Ryan Alford and Reiley Clark cover influencer marketing budgets, Simmons x D'Amelio, EOS on TikTok, Starbucks' oat milk shortage and Facebook's kids app.
Facebook Reels Hits 90 Seconds & TikTok Adds Paywalls
Ryan, Christina, and Nick cover 90-second Facebook Reels, TikTok's paywalled Series, Hard Mtn Dew's retirement community bash, and Corona's virtual
TikTok Beats YouTube at VidCon, Plus Google Ads Takeaways
Ryan Alford and Josh Hill cover TikTok replacing YouTube as VidCon's top sponsor, John McAfee's death, Google Marketing Livestream takeaways and Nielsen's
Instagram Engagement Tips: What the Data Actually Says
Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.
TikTok Ads and Microsoft's Industrial Metaverse
Ryan Alford and Christina Yasi break down TikTok live subscriptions and Branded Mission, Microsoft's industrial metaverse, and Sprite's global campaign.
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.
TikTok Ban Push, Bitcoin at $70K, and WWE Mat Sponsors
Ryan Alford and Chris Hansen break down TikTok's ban fight, Bitcoin past $70K, YouTube TV's rise, WWE mat sponsorships and Tesla Autopilot ratings.
Marian Esanu on Personal Branding That Actually Sells
Marian Esanu tells Ryan Alford why you should build the business before the personal brand, how to research competitors, and when to use paid ads.
Radical's Account Executives on Life in an Agency
Ryan Alford talks with Radical AEs Alex Finley and Kaitlin Bowler about agency client service, 2021 marketing trends, TikTok ads and one-word goals.
Joe Rogan on Gaming, Twitch Military Ads & TikTok
Ryan Alford and Riley Clark break down Joe Rogan's video game comments, military recruiting on Twitch, the TikTok sale talk and drive-in eSports arenas.
Apple's Ad Business, TikTok Search & Recession Hype
Ryan Alford covers Apple selling iPhone ads, TikTok as a search engine, Penn's $387M Barstool buyout, Tony the Tiger on Twitch, and recession sentiment.
Coke's AI Ads, TikTok Search Ads, Netflix DVD Giveaway
Ryan Alford and Chris Hansen break down Coke's Real Magic AI ads, TikTok search ads, YouTube's AI music payouts, Apple Podcasts analytics and AR wine
Radcast Best of 2021: Marketing, Fame and TikTok Lessons
The best Radcast moments from the first half of 2021: category design, Whoop's no-pay rule, fame engineering, meal prep franchising and why TikTok hooks
How Crumbl Cookies Grew to 500+ Stores
Crumbl co-founder Sawyer Hemsley on the rotating menu, pink boxes, in-house tech, and the organic Instagram and TikTok strategy behind 500+ stores.
Rizz, TikTok's $10B and Pizza Hut's QR Doormat
Ryan Alford and Chris Hansen cover Oxford's word of the year 'rizz,' TikTok's $10 billion in user spending, Starlink growth and Pizza Hut's QR doormat.
Spotify Joins Roblox: Marketing News, May 6, 2022
Ryan Alford and Christina Yasi break down Spotify Island on Roblox, Facebook killing podcasts, TikTok AR, Gatorade's metaverse trademark and Starbucks
Jon Davids: Build a Movement, Not a Marketing Funnel
Influicity CEO Jon Davids on why paid ads alone fail, how to own demand instead of renting it, and the community formula behind magnetic brands.
MarTech's Kim Davis on Data, Cookies and Brand Building
MarTech Editorial Director Kim Davis joins Ryan Alford to unpack media fragmentation, the end of third-party cookies, and why brand still matters.