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The 2020 Ecommerce and Shopify Marketing Playbook
Ryan Alford breaks down his Shopify playbook: themes, SEO and indexing, product photography, brand trust content, SMS Bump, Klaviyo and ambassador
Turning Followers into Brand Ambassadors: Luke Yarnton
The Rave's Luke Yarnton explains how to build an ambassador army from your own customers using nano and micro influencers, one simple ask, and
Andy Paul on Selling Without Selling Out
Andy Paul, author of Sell Without Selling Out, breaks down his four pillars of selling, the 82% LinkedIn stat, and cold outreach that actually works.
Building Predictable Revenue Systems with Josh Troy
Josh Troy on RevOps, AI outbound agents, cold calling, and pipeline reactivation, and how founders build predictable revenue instead of chasing leads.
Alexa D'Agostino on Marketing by Modification
Alexa D'Agostino on why data beats content, when to turn on paid ads, firing bad clients, and the 'broke mindset' that keeps founders thinking small.
TikTok Ad Trust Doubles: Marketing News Sept 3, 2021
Ryan Alford, Joey, Joe and Sean break down doubling TikTok ad trust, LinkedIn live events, Nissan's ecommerce Heisman House push and rented-land platforms.
Fame Engineering: Michael Valor on Brand Positioning
Valor Media CEO Michael Valor breaks down fame engineering, Instagram growth, verification, and why PR should be step one for profitable businesses.
Jason Brown on Options Trading, Risk and Rebuilding
Jason Brown turned a $10K student loan into six figures, lost $250K on one trade, and rebuilt. He shares his options, risk and wealth roadmap with Ryan
Luke Peters: Building NewAir Into a $600M Brand
Former NewAir CEO Luke Peters on spotting a category in 2001 search data, pivoting from DTC to retail, protecting margins, and hiring people who've done
Noah Sims on Authenticity, Community and Influencers
Chef Noah Sims joins Ryan Alford live in Greenville to talk authenticity, the influencer ROI problem, and building community before money enters the room.
Jason Brown: From Student Loans to Stock Market Millionaire
Options trader Jason Brown on turning a $10,000 student loan into $113,000, losing it all at 27, and the roadmap he uses to target 10% a month.
Steve Pratt on Earning Attention and Creative Bravery
Earn It author Steve Pratt tells Ryan Alford why brands must earn attention, how creative bravery works and why cost per sample beats CPM.
Sun Yi on Storytelling That Builds a Personal Brand
Night Owls founder Sun Yi joins Ryan Alford to break down brand storytelling, vulnerability, why AI can't beat great storytellers, and polarizing branding.
Ashley Parker Angel: O-Town to Fitness Brand Founder
Ashley Parker Angel and Bobby Klebanoff on O-Town, Broadway, failed ventures and building High Level supplements and coaching from an Instagram audience.
Kaylor Betts: Stop Consuming, Start Winning
Life and business coach Kaylor Betts on why being awake isn't winning, plus the blueprint for online income, personal brand and real discipline.
Alex Urban's E-commerce Blueprint: Brand, Offers, Exit
Alex Urban on scaling Lions Not Sheep to $19.6M, building million-dollar-looking brands, free-plus-shipping funnels, attribution tools and subscription
Jay Jay on Magic, PR and Personal Branding That Works
Ace of Spades founder Jay Jay on going from pro magician to PR agency owner, why trust beats tactics, and the Facebook group play that gets clients.
Steve Pratt on Earning Attention as a Brave Marketer
Earn It author Steve Pratt joins Ryan Alford on creative bravery, why short-termism kills marketing, and how niche content earns real attention.
Marketers' Biggest Concerns Heading Into 2024
Ryan Alford and Chris Hansen break down Ad Age's 2024 marketer concerns, AI social media predictions, and why Instagram Reels beats TikTok for brands.
Earned Media and AI Search with Brett Farmiloe
Featured.com CEO Brett Farmiloe joins Ryan Alford on earned media, digital PR, AI search visibility, and the relaunch of Help a Reporter Out.
Jann Parish on Building Girls Like You After Victoria's
Ex-Victoria's Secret CMO Jann Parish on launching Girls Like You: community-first ecommerce, non-toxic beauty kits, TikTok content and subscription plans.
Heidi Cortez on Branding, Hustle and $3 Marketing
Heidi Cortez tells Ryan Alford how she went from faking an ID at 13 to Sunset Tan, the $3 Marketing Club, Posh Boss LA and coaching models.
Jaime Schwarz on NFTs, Brand Therapy and Co-Creation
The holder of the world's oldest NFT patent explains digital ownership, story baskets, brand therapy and why co-creation beats late-stage consumerism.
Tanner Chidester on Sales, Offers and Why Founders Stall
Tanner Chidester on why busywork kills growth, how strong offers and follow-up systems drive sales, and what separates solopreneurs from real scale.
Own Your Audience: Email, Content and the Amazon Trap
Radical's Robbie Fitzwater on why organic reach is dying, how to move customers to email, and the content system that beats Amazon on human connection.
Bedros Keuilian on Pivot or Perish in Business
Fit Body Boot Camp founder Bedros Keuilian on escaping the Soviet Union, building a franchise after 2008, and why businesses pivot or perish.
Jason Wojo on Paid Ads, Offers and Building a Brand
Jason 'Wojo' Wojciechowicz breaks down what makes an offer sell, how to research the market, and why performance marketing cash should fund your brand.
The Future of PR: Earned Media and AI Visibility
Featured.com CEO Brett Farmiloe joins Ryan Alford to explain earned media, the HARO relaunch, AI citations and how to actually measure PR in 2025.
Kelly Siegel on Harder Than Life, Grit and Growth
National Technology Management CEO Kelly Siegel tells Ryan Alford how abuse, therapy, the gym, and agitational content shaped his business and his podcast.
Why AI Can't Replace Coaches | Mitch Matthews
Mitch Matthews on the human zone AI can't touch, why imposter syndrome is really winner's syndrome, and how to build a coaching business without a big
Dave Gerhardt on Brand vs Performance in Ecommerce
Privy CMO Dave Gerhardt joins Ryan Alford to talk personal brand, email and SMS, Black Friday prep, and why brand building makes paid media work harder.
Rob Luna on Recession, Crypto and the Three F's
Wealth strategist Rob Luna joins Ryan Alford to talk recession odds, why inflation happened, crypto's washout, and the Three F's behind his personal brand.
Best Business Advice: Netflix, Whoop and Stage 32 Founders
Marc Randolph, Will Ahmed, RB Botto, Alex Morton and Brad Lea share hard-won advice on starting up, selling, raising capital and building an audience.
Darren Prince: Super Agent, Addiction and Aiming High
Celebrity agent Darren Prince on building Prince Marketing Group, repping Magic Johnson and Hulk Hogan, and the July 2008 night he got sober.
Sheets & Giggles: Build the Business Model First
Colin McIntosh on picking the bedding market on purpose, a record $284K crowdfunding campaign, and scaling Sheets & Giggles to $1M a month with 7
The 2024 Naughty and Nice Businesses List
Ryan Alford, Brianna Hall and Chris Hansen rank 2024's business winners and losers, from Trump Inc., Elon Musk and Walmart to Bud Light, Toyota and Boeing.
Tanner Chidester on Leadership, Sales and Hard Truths
Tanner Chidester on firing a whole sales team, why guarantees mean nothing, 200 cold DMs a day, and the offer criteria billionaires actually follow.
Google Making Waves: Marketing News, Oct 29, 2021
Ryan Alford and Sean cover Google's commerce and ad revenue push, Chipotle in Roblox, Spotify passing Apple Podcasts, Adobe's deepfake tool and more.
Jim Kwik on Training Your Brain to Learn Faster
Brain coach Jim Kwik joins Ryan Alford to explain meta-learning, the four brain animals, focus techniques, and how self-talk programs your performance.
The Business of NIL with Justin J. Giangrande
NETWORK CEO Justin J. Giangrande on who really controls NIL, what parents of elite athletes must know, and where brands are missing the biggest