Author, Founder, Consultant
I’m American by birth, Singaporean by choice.
I parlayed 2 decades' worth of global strategic leadership at big marketing agencies on three continents into a successful Singapore-based consultancy working with clients worldwide. Experience in over 30 industry verticals, from wonderful to weird.
I've helped small local and regional brands become famous, big global brands (Volkswagen, Mastercard, Panadol, Singapore Tourism Board, Leica) stay that way, and clients of every stripe win nearly 80 awards for marketing effectiveness.
And I've just published my début book, Swimming Downstream: How To Stop Struggling & Start Winning With Marketing That Actually Works. Readers call it "the most unconventional marketing book ever", "a deft combination of rigor, creativity and a fun, conversational style", "thoughtful, analytical and well-researched", "a cognitive jumpstart" and "a ripping great read." You can read more about it on my website (link below).