Greg Stuart

Greg is the CEO of MMA Global, a company with over 800 member companies globally and 15 regional offices that serves the world's biggest and most sophisticated CMOs.

MMA is the only non profit, marketing trade association and think tank that brings together the full ecosystem of marketers, tech platforms, and media sellers working collaboratively to shape the future of marketing.

Greg has invested, advised, or sat on the board of companies that sold for $5.5B and has been on the frontline of creating major marketing innovations and standards since 1993.

He has a lot of firsts. Greg co-founded the Multi-Touch Attribution Measurement. He also developed and established the Global Digital Impression Measurement Guidelines to shift the entire ad industry to census measurement versus the old sampling method—which changed everything for marketing measurement today.

Ad Age named Greg’s book, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, #1 on their Books You Should Have Read list.

Greg is a sought-after professional speaker who has given keynotes and presentations in 30+ cities globally. He understands what’s wrong with marketing today (like why the Marketing Dept NPS is -2%) and knows how to turn it around.

On your podcast, Greg would be excited to discuss:

The truth on how marketing works, or doesn’t work. And what most marketers don’t know or get wrong in today’s world and what they need to understand to succeed.
AI in marketing, how it will completely change the field, and how to utilize it best based on the largest coalition of marketers anywhere working on AI’s application to marketing.
Leadership secrets of the world’s biggest CMOs, and what allows companies to grow sustainably and increase real value.
To get a feel for Greg, check out his appearance on the CX and Culture Connection podcast, where he talks about how AI can change and improve the customer experience.