Adam Gillman

Adam Gillman is a serial entrepreneur, operator, and brand whisperer whose career spans high-stakes startups, nine-figure exits, and industry-defining consumer brands. He’s the President and Co-Founder of Hiya Health, America’s fastest-growing kids’ wellness brand, which sold a majority stake to Usana for $205M in 2024.
Known for his mastery of creator marketing, Adam has built movements—not just products—by tapping into communities and engineering authentic virality. He’s scaled multiple businesses without external capital, favoring discipline over dilution and creating cultures of ownership and long-term thinking.

Before Hiya, he founded F/ELD, a high-end cannabis brand acquired by Glass House Group, and served as CMO of GoLive Mobile. Across ventures, his superpower is blending profitability with storytelling—building brands that are as operationally sound as they are emotionally resonant.

A devoted husband and father, Adam lives in South Florida, writes weekly life lessons to his sons, and believes the best companies are built like great families—with discipline, clarity, humor, and the occasional kitchen dance party.