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Mar 17, 2023

TikTok's STEM Feed, GPT-4 and the SVB Collapse

Ryan Alford, Christina and Nick break down TikTok's new STEM feed, GPT-4's upgrades, the Silicon Valley Bank failure and March Madness marketing.

· Social Media Strategy· Advertising & Paid Media
35 min
Mar 14, 2023

Organic Conversions on TikTok and Instagram

Kenda Laney breaks down TikTok's watch-time algorithm, Instagram as a nurturing platform, the four buyer types, and her million dollar content plan.

Kenda Laney· Social Media Strategy· Content & Storytelling
40 min
Mar 10, 2023

Facebook Reels Hits 90 Seconds & TikTok Adds Paywalls

Ryan, Christina, and Nick cover 90-second Facebook Reels, TikTok's paywalled Series, Hard Mtn Dew's retirement community bash, and Corona's virtual

· Social Media Strategy· Content & Storytelling
30 min
Mar 7, 2023

Sean Michael Crane on Building an Unstoppable Mindset

Sean Michael Crane tells Ryan Alford how prison, sobriety and small daily wins rebuilt his identity, and how he now coaches discipline that lasts.

Sean Michael Crane· Mindset, Grit & Failure· Leadership & Decision-Making
45 min
Mar 3, 2023Video

Voice Deepfakes, Liquor Super Bowl Ads & Coke's AI Bet

Ryan, Christina, and Nick break down AI voice deepfakes, Super Bowl liquor ads, Canva for Campus, Chipotle's TikTok menu hack, and Coca-Cola's OpenAI deal.

· Social Media Strategy· Advertising & Paid Media
34 min
Feb 28, 2023

The Real Truth Behind Today's Music Business

Coffey Anderson, Tyler Rich, Jaren Johnston, Alina Smith and Jenna Andrews on streaming money, country radio, fan bases and writing hits like Butter.

Coffey AndersonTyler Rich· Content & Storytelling· Personal Brand & Positioning
32 min
Feb 24, 2023

AI Bing Gets a Voice, Meta Verified Locks Profiles

Ryan, Christina and Nick break down AI-powered Bing on mobile and Skype, Meta Verified's new limits, Instagram ending live shopping and 7Up's rebrand.

· Social Media Strategy· Product & Innovation
36 min
Feb 21, 2023Video

HOW TO GET MASSIVE GROWTH on TIKTOK with The Leighton Show

31 min
Feb 17, 2023

Super Bowl LVII Ads Reviewed: Why Most Spots Fell Flat

Ryan Alford, Christina Yasi and Nick Weaver break down Super Bowl LVII ads, Instagram killing live shopping, TikTok's paywall and Coke's new flavor.

· Advertising & Paid Media· Content & Storytelling
35 min
Feb 14, 2023

First Class Women in Business: 5 Founders on Grit

Heidi Cortez, Tracy Duhs, Raquel Pennington, Cristina Ferrare and Heidi Montag on early hustle, hard struggles and turning failure into opportunity.

Heidi CortezTracy Duhs· Mindset, Grit & Failure· Startups & Founding
28 min
Feb 10, 2023

TikTok Beats YouTube With Teens: 107 Minutes a Day

Ryan, Nick and Christina break down TikTok topping YouTube with kids, Pinterest hitting 450M users, AI in Microsoft Edge and Old Spice's Swaggy Spice.

· Social Media Strategy· Advertising & Paid Media
26 min
Feb 7, 2023

Pure Intention, Real Action with Mike "C-Roc" Ciorrocco

Mike "C-Roc" Ciorrocco joins Ryan Alford to talk morning story journaling, living a WOW life, clearing your environment, and refusing to accept mediocrity.

Mike "C-Roc" Ciorrocco· Mindset, Grit & Failure· Leadership & Decision-Making
27 min
Feb 3, 2023

Heinz 57 Meets Super Bowl 57: Marketing News Feb 3

Ryan Alford, Christina Yasi and Nick Weaver cover Heinz's Super Bowl 57 campaign, Oreo in the metaverse, livestream selling data and TikTok bans.

· Social Media Strategy· Advertising & Paid Media
40 min
Jan 31, 2023

Big Badasses in Business: 6 Founders on Building Brands

Kyle Creek, Jaren Johnston, Bruce Buffer, Sawyer Hemsley, Shawne Merriman and Howard Panes on branding, discipline and building something that lasts.

Kyle CreekJaren Johnston· Personal Brand & Positioning· Mindset, Grit & Failure
32 min
Jan 27, 2023

ChatGPT, Instagram Photos and the M&M's Rebrand Pause

Ryan Alford, Christina Yasi and Nick Weaver break down ChatGPT's impact on marketing jobs, Instagram's photo push, Samsung's AI ads and the M&M's backlash.

· Social Media Strategy· Content & Storytelling
31 min
Jan 24, 2023

Instagram Growth Hacks with Growth God Julian Walder

Julian Walder, the Growth God, joins Ryan Alford to break down Instagram growth hacks, story tags, Reels, ad spend, and why substance beats follower

Julian Walder· Social Media Strategy· Customer Acquisition & Growth
18 min
Jan 20, 2023

Heineken's Ant-Man Super Bowl Ad and the Mocktail Boom

Ryan Alford and Christina Yassi break down Heineken's non-alcoholic Super Bowl ad, TikTok's talent manager portal, L'Oréal's over-40 influencers and more.

· Advertising & Paid Media· Social Media Strategy
30 min
Jan 17, 2023Video

Best Business Advice: Netflix, Whoop and Stage 32 Founders

Marc Randolph, Will Ahmed, RB Botto, Alex Morton and Brad Lea share hard-won advice on starting up, selling, raising capital and building an audience.

Marc RandolphWill Ahmed· Startups & Founding· Mindset, Grit & Failure
30 min
Jan 13, 2023

Marketing News: Ed Sheeran x Pokemon, YouTube Shorts Pay

Ed Sheeran's Pokemon collab, Chex Mix with Sir Mix-A-Lot, Meta's new teen ad limits and YouTube Shorts revenue sharing in this week's marketing news.

· Social Media Strategy· Advertising & Paid Media
25 min
Jan 10, 2023Video

Grant and Elena Cardone on 10X Alignment

Grant and Elena Cardone on apartment investing, the accredited investor scam, being a fortified team, and why seven billion people is the real target.

Grant CardoneElena Cardone· Money, Investing & Wealth· Mindset, Grit & Failure
17 min
Jan 6, 2023

Martha Stewart, Tito's and DIY January Marketing News

Ryan Alford and Christina Yassi break down Tito's DIY January with Martha Stewart, TikTok age limits, Netflix's password crackdown and Musk's $200B loss.

· Advertising & Paid Media· Social Media Strategy
33 min
Jan 3, 2023Video

Jen Gottlieb on Modern PR and the CIA Framework

Jen Gottlieb, named Maxim's #2 entrepreneur, shares her CIA framework for PR, why she sold her agency, and how rejection built her business.

Jen Gottlieb· Personal Brand & Positioning· Mindset, Grit & Failure
37 min
Dec 30, 2022

Top Viral Moments of 2022 and the TikTok Ban

Ryan Alford and Christina close out 2022 with the TikTok federal ban, Tumblr Live, Netflix fitness, the year's biggest viral moments and 2023 recession

· Social Media Strategy· Personal Brand & Positioning
32 min
Dec 27, 2022

Mike C-Roc on Unleashing the Beast in Your Business

Mike "C-Roc" Ciorrocco tells Ryan Alford how his stepfather's death unlocked his drive, plus clarity, consistency and building the Blooprinted platform.

Mike "C-Roc" Ciorrocco· Personal Brand & Positioning· Mindset, Grit & Failure
24 min
Dec 23, 2022

E.T. Model Sells for $2.56M, Messi Breaks Instagram Record

Ryan Alford and Christina Gossi cover the $2.56M E.T. auction, Messi's record Instagram post, Musk's Twitter exit, Fire TV ads and eBay's Gen Z campaign.

· Social Media Strategy· Advertising & Paid Media
35 min
Dec 20, 2022

Booba App: Rethinking How We Feed Babies

Founder Brooke Andler-Womack tells Ryan Alford how Booba plans to pay moms for breast milk, dehydrate it, and build a support community for all mothers.

Brooke Andler-Womack· Startups & Founding· Product & Innovation
19 min
Dec 16, 2022

TechCrunch Gift Guide, Instagram Notes & Pepsi Nutmeg

Ryan Alford and Christina Iaci cover the TechCrunch 2022 gift guide, Instagram Notes, Musk's 4,000-character Twitter idea, Pepsi nutmeg cola and BLACKPINK

· Social Media Strategy· Advertising & Paid Media
24 min
Dec 13, 2022

John Durante on Grit, Rock Bottom and Rebuilding

Durante Equipment CEO John Durante on running his dad's company at 20, losing everything in 2008, and rebuilding a ten-store rental business.

John Durante· Mindset, Grit & Failure· Startups & Founding
20 min
Dec 10, 2022

Pepsi's Pilk, BK AirDrops & Netflix Ads: Weekly News

Ryan Alford and Christina Yassi break down Pepsi's Pilk ad with Lindsay Lohan, Burger King's Whopper AirDrop, Coca-Cola's Prime Video films and Netflix

· Advertising & Paid Media· Content & Storytelling
31 min
Dec 9, 2022

Christopher Lochhead: Reject the Premise to Get Creative

Christopher Lochhead joins Ryan Alford for episode 300 on reflective thinking, languaging, rejecting the premise, and marketing to native digitals.

Christopher Lochhead· Content & Storytelling· Personal Brand & Positioning
1h 2m
Dec 6, 2022

David Caldwell on Life After the NFL and Building OHGI

Former NFL running back David Caldwell on non-guaranteed contracts, the NFL Alumni Association, and building OHGI, a "Netflix of skills on demand."

David Caldwell· Mindset, Grit & Failure· Personal Brand & Positioning
21 min
Dec 2, 2022

Buddy the Elf Meal Kits and Why Not to Name Rivals

Ryan Alford and Christina break down HelloFresh's Elf spaghetti kits, Burger King naming competitors, Black Friday 2022 results and TikTok ad data.

· Advertising & Paid Media· Social Media Strategy
33 min
Nov 29, 2022

Maurice Hamilton on Innovation and Infinavate

Infinavate founder Maurice "Mo" Hamilton joins Ryan Alford at the Think Billions Experience to talk leaving corporate IT, hiring while bootstrapped, and

Maurice "Mo" Hamilton· Startups & Founding· Hiring, Team & Culture
13 min
Nov 25, 2022

Indiana Jones 5 De-Ages Harrison Ford: Marketing News

Ryan Alford and Nick Weaver cover Indiana Jones 5's de-aging VFX, Hive's 1 million users, Domino's Chevy Bolt fleet, Amex + TikTok, and Black Friday.

· Social Media Strategy· Advertising & Paid Media
25 min
Nov 22, 2022

Mario Mirabella on Agency Growth and Personal Brand

MSM Digital founder Mario Mirabella tells Ryan Alford how a bedroom side hustle became an award-winning agency, and why he refuses to niche down.

Mario Mirabella· Startups & Founding· Personal Brand & Positioning
27 min
Nov 18, 2022

Why Digital Out-of-Home Ads Are Booming

Ryan Alford and Nick Weaver break down programmatic digital out-of-home ads, Amazon's Snapchat AR try-on, Twitter under Elon, and the Nike-Odell lawsuit.

· Advertising & Paid Media· Ecommerce & DTC
21 min
Nov 15, 2022

Chris Hansen on Diversifying Across Six Businesses

Chris Hansen on buying a bankrupt lab, scaling through COVID, and building CBD, boating, aesthetics and lab-grown diamond companies alongside it.

Chris Hansen· Startups & Founding· Mindset, Grit & Failure
23 min
Nov 11, 2022

Southern Comfort's Shot Glass Pants: Weekly News 11.11.22

Ryan Alford and Nick Weaver cover Instagram post scheduling, Musk's Twitter plans, Anheuser-Busch buying a pickleball team, and holiday brand stunts.

· Social Media Strategy· Personal Brand & Positioning
34 min
Nov 8, 2022

Michael Newell on the Workforce Housing Opportunity

Michael Newell, CEO of Standard Land Development, breaks down the workforce housing shortage, how he builds 400 homes a year, and how to scale in

Michael Newell· Startups & Founding· Money, Investing & Wealth
45 min
Nov 4, 2022

Ralph Lauren x Fortnite and Twitter's $8 Blue Check

Ryan Alford breaks down Musk's $8 Twitter Blue, brands pausing Twitter ads, Ralph Lauren's Fortnite collab, and American Eagle's 'revenge living' holiday

· Social Media Strategy· Advertising & Paid Media
43 min
All 654 episodes | Right About Now