Social Media Strategy
What is the difference between branding and marketing on social media?
Answered independently in 4 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Position social media as branding, not marketing: Tyler has never put a buy button, subscribe ask or email capture on his content and treats reputation as long-term, invaluable ROI. source →
0285% of social media users watch with sound off, so any video you do post needs subtitles or you lose the audience. source →
In their words
What 2 people actually said
What's the difference between social media general marketing content development versus and I go what people know what selling is but like where do those lines Cross and fall and is is there a large distinction anymore That's a big conversation.
Yeah, absolutely. There's been lots of news in the social media space. We were kind of the first inception of Arwen was as a moderation tool.
The episodes
4 episodes answer this
Mar 4, 2025
Moderation vs Censorship & Helping Brands Safely Navigate Social Media w/ Matthew McGrory
Jun 29, 2021
Richard Bliss - Engagement and Social Selling in LinkedIn
Mar 12, 2021
Weekly Marketing and Advertising News: Avocados from Mexico Personalized Website; Smirnoff and SideBarre; Instagram Live Room; Pepsi Driftwell
Dec 28, 2018
Radical Podcast - Ryan sits down with Tyler Harris
Also asked as