Welcome back to The Radcast! Ryan and Christina share with you the latest social media and marketing news! Stay tuned while they discuss the upcoming holiday season and the excitement and the blues it can possibly do - but most importantly, the merriness it brings.

00:01
You're listening to the Radcast, a top 25 worldwide business podcast. If it's radical, we cover it.

00:23
Here's your host, Ryan Alford. Hey guys, what's up? Merry Christmas and welcome to the latest edition of the Radcast. It's Friday, December 23rd.

00:40
2022 Festivus for the rest of us. Festivus day. What's up, Christina? Not much. Ready for Christmas. I know. Do you got your Festivus poll out? Oh, absolutely. Stays up year round. Those grievances.

00:54
Yes, for all you Seinfeld lovers, Christine and I were researching pre-episode. I did not realize it was actually a real holiday from the 60s. Yes. So, uh, anyone celebrating Festivus out there today, uh, or in future days, uh, happy Festivus to you. Happy Festivus. Airing of grievances sounds fun to me.

01:17
I think so. Always the time. But the bitter people. It's like, yes. Air the grievances. Air the grievances. It's the holiday for Karen's. Yes it is. How's the week been? It's been good. Cold.

01:31
Little bit of snow yesterday on the shoot with the Hauser. So that was fun. There you go. Yeah. We multi talented Christina Yasi singer actress. Cheap labor. Producer extraordinaire, co-host. Agrees to everything. A.E. Accountant. We're not really sure what she does. We just know that she'll do it. It's essentially my job description.

02:01
No sir.

02:17
Any, you know, it's the holidays. Everybody's out there. You're in your last days. You have two days, people, two shopping days. If you're listening to this episode in real time, if you're listening to this like January 7th and- You're screwed. Yeah, you're past the date and you can just go along with us here because this is a topical episode. But does this time of year make you happy, anxious, sad? I feel like.

02:43
I get really really excited about it in like October and November and then the closer I get to Christmas That's when I like get the holiday blues a little bit because I feel like an adult and I'm like, oh it's just different this year But it's like ever since my brother enlisted it's been better because we always look forward to him coming home Yeah, so there's a little bit more of like excitement. Yeah And your brother's in the military, correct? Yes. Yes. Let's let's ground that for everybody. Yes. Yes Not like you know, he just had a good

03:13
something yes yes he graduated yeah so he's I gotta be very careful what I say about it what does it mean what does it is our name like a special name when you graduate like from army or whatever like is there it is I don't know like I go my I have family like my stepdad in the Citadel yeah they have knobs and they have you know the so Nick's a sergeant there you go he graduated as a sergeant nice yeah he's a sergeant in the army mm-hmm hey they call him Sarge let's give

03:43
Yeah.

03:46
I still pick on him though because he's still my kid brother. I don't care. I don't care what he could do to me Yeah, right. He's still my kid brother, but it's good when he's home. What's your Favorite moment like Christmas Eve Christmas day like so my family always throws a party on a Festivus day actually But my very like my favorite memories are my brother and I will try to get our shopping done before Christmas Eve But we saved the wrapping until Christmas Eve. So after my parents go to bed

04:16
are up till you know god knows how late or early in the morning and we put on all of our favorite christmas movies and just wrap gifts and like bitch about the holidays bitch about family laugh and then eventually we'll you know finish our wrapping and go to bed but those are that's why my favorite especially in more recent years just like i love my brother so it's fun to get to do that i took the boys last night so you know they're getting to this age where

04:42
13 11 11 and 6 and so you know, especially the 11 year olds and the 13 year olds it's Transitioning to they need to think about others too, you know like obviously they get the presence and all that and Santa Claus comes and But we've started addition where we take them to buy each other gifts Nicole did that with them a few weeks ago But then last night we I took them to a couple stops and made them by Nicole something

05:12
You know, so we were rapping and doing that last night and oh, that's so good I love that and made a little stop Dave and Buster's, you know have to That's always fun. God. I love the investors And yes, it was fun watching them and how they chose. Yeah, and it was they know her very well, you know I'm not gonna name them. Not Nicole doesn't listen to the show anyway, but We're not at least support in real time. She's supportive She won't show her this like

05:42
Right, right, right. But yeah, it was cute how they made their decisions. Did you have to like steer them away from anything? So they're like, I had to steer a little, like once with Nash, the six year old. You know, I mean, he was like, Legos. I was like, you know, I don't think Mommy wants Legos. Ha ha ha.

06:01
That's so cute. He was like, fun dip. I'm like, you know, mommy's really not a fun dip girl. I like the way you're thinking, but. But no, he was he had like one that was a little suspect, but then they were actually pretty good. Oh, I love that. So sweet. $400 Louis Vuitton pendant. And I'm like, OK, son. No, I was like Louis Vuitton only $400. What are you buying? I'm joking. Yeah, pendant. And that's why I was like, you know, about a button that big. A charm, bag charm. Yes.

06:31
having a great holiday and enjoying the season it kind of comes and goes quickly it seems like it's uh it's kind of like years the days are long the years are short and like the holidays it doesn't seem to ever get here and then it gets here it's like boom yep you know yep Nicole will have all the decorations down like Sunday you know like the day after they've been up since thanks or actually Halloween yes you told me so uh those trees I know mine will be down before January

06:59
Yes, I Saw this I'll jump ahead a little bit. I saw the ET Animatronic model used and steel in the original from 19. This made me feel old I was five years old when this came out 1982 for two point five million dollars Wow unreal It made me think two things one. It's an old movie. It's classic. I get it collectible

07:26
damn, these people got some money they just wanna throw at stuff. It makes me wonder, was it a bid? Like, was it, you know, did it start lower and then someone finally was like, or did they just list it at two million and they're like, you know what, that's a good deal. I bet you they had a starting bid, I would guess. That's what I would think. I bet you it started at 500,000. Jesus. This is my guess. Sure. I mean, I...

07:47
I don't know, like if it got up that high, you would think they didn't start at a dollar. Right, right. Whoever owned it might've had said, look, I'm not gonna sell it for less than half a million. And then it went to 2.5 and he's like. It's a sweet ROI. Yeah, whatever it might be. Have you seen ET? Yeah, oh yeah. Yeah, like.

08:09
How long like 10 years with it? I mean within the last 10 years probably it's an iconic movie Yeah, and riding flying in the basket on the bike. I always remember that that scene Have you seen the little boys audition his actual audition is on YouTube and well phenomenal. I mean he is like Spot-on perfect. He's so good Obviously he booked the role. Yes Lionel Messi is

08:34
uploaded the most liked picture in Instagram history. As well he should. Well deserving. Yeah. Well deserving. Posting the World Cup. Yeah, I've been a big Argentina fan since December of 2022, so. Woo! This win means a lot to me. Yeah, it really does, I'm sure. I will say, like, I got, you know, my kids got into the World Cup thing, I got into it more than I've ever gotten into soccer. Yeah. And so, it was fun to watch.

09:04
I have this soccer fandom by proxy because I've played a soccer player in a play one time. So now I feel like, ah, my sport. That was this year. It was. That's cool. Feels like it was eight years ago, but yeah, it was this year. What's fascinating to me culturally, the World Cup is huge and soccer's the largest, or football, football, football, his largest sport in the world. US is not as popular. Right.

09:32
and I know the World Cup is huge.

09:36
But it seems this year, culturally, at least in my circles, it seems more popular, the World Cup, than I could remember. I can hear that. I don't know if that's the product of social media playing a role of expanding it. I don't know if it's just that it's gotten bigger in the U.S., which it certainly has. And after, I mean, again, I know that it's every four years, but I think after a pandemic, all sporting events have gotten more popular because people can go. Yeah, embracing it. There was all of the publicity around the fact

10:06
was hosting it. There's been a lot of like political upheaval with that, the amount of money they spent, so I feel like there was more going on this time around than there has been. Yeah, I just felt like it was more, I don't know, in my circle. People go, oh did you see that? Do that? I'm like, I don't remember this year, the last World Cup. Well, I wonder if Ted Lasso plays a role in it too. Possibly.

10:29
That's also part of why I'm a, you know, adjacent soccer fan. It's a great show. Such a great show. Such a good show. So congratulations. He beat out the picture of an egg on Instagram. Yes. That was the most... Chris Godfrey's most liked picture. I remember when that happened. I liked that picture back in... It's just funny when stuff like that, it becomes viral because like the stupidity of it all. Kind of like... It's like the anti-social media movement. There you have. Speaking of anti, anti-hero.

10:59
You know, I knocked on Taylor Swift her newest album does have some pretty good beats It's so good. And so good like I'm not a Taylor Swift fan. I don't neither I Hate on it a little bit cuz I think I hate on I think it's successful women. No, I'm kidding But the I don't know anyway

11:21
It's the woe is me act that she had a little bit when she was a little younger. I think she's outgrown it a little bit sometimes, like the angst and drama a little bit sometimes. That's like being a teenage girl. I know. And that's part of why her fan base is the way it is. But she was a multi-billionaire at like 16 or 18. And I'm like, come on, I can only feel so sorry for you.

11:40
And I don't know that she was completely that way. You know what I'm trying to say? I said the same thing about guy. There's dudes, men, women, everybody. If you're like, how bad are your problems? Right. Yeah. But a new album is pretty good. It's got some good beats. So much. You might hear that remixed on some rap content. So.

12:01
I am enjoying that. I'll listen to it working out this morning, I can admit it. It's a good one, Geron, on the treadmill, too. I've hit some PRs with that album. Yeah.

12:11
Speaking of the Radcast hope you saw or watched or listened to this week's episode from Think Billion. It was a very dramatic episode I would say from Brooke Anler Womack who was at Think Billion. She's starting a company where They literally do take real breast milk and turn it into powder Oh, wow, so that it can be stored and shared and used in more broad ways. She's working on that company and very passionate about it. She's gone through a lot of trauma in her life

12:41
and it was a great story. That's amazing. So check that out if you haven't already as we come towards the conclusion of our Think Billions event. And then next week, C-Rock!

12:54
Mikes rocko, you'll see him next week How he says his name and if you once you hear you know, it'll make sense It won't just sound like hyperbole for me. See rock is it what he goes by awesome guy serial entrepreneur Super successful met him to think billions. He's got a really popular podcast as well It's on his show if you haven't checked that out. That's out Just look up C rock and are offered you'll find us the but I see rock was awesome And we're gonna do a part two of that

13:24
Part A and Part Two. You've Chevy Chase fans. He does that too. One, B, C, Four. It's always a joke that makes me laugh. Every time. But check that out next Tuesday after your holiday.

13:43
Decompression. Yeah, little pick-me-up. Yeah, exactly. You know that holiday schlump. Yep Got some exciting guests being booked right now some that I can't name some of artists with songs that you sing in your head regularly and Working on final details of that. So lots of exciting news with the Radcast guests as we move into 2023 sounds weird even saying that Doesn't it like a space here? Yes Speaking

14:10
of Radcast important things of note. Branded Bills, brandedbills.com, official merchandise sponsor as I reach for my beanie. I know, I got mine first. Ha ha. Yes.

14:23
newest beanies, I've been wearing these, the kids been rocking them, I actually have some pictures I need to post my whole family had put them on at Christmas and you have to post them I'm getting bad here, I've been so cozy, kind of decompressing a little bit but the yeah these are warm, very warm very cool, got that leather effect going, the patch and a little side

14:43
whatever you call that notch. They're not too slouchy, which is nice. The slouchy ones look a little dumb, you know? I agree. It's a nice design. And then one of my all-time favorites, I like these white hats. Right? I think Christina picked these out. The white are my favorite as well. Right there. If you're watching the video, you could check it out. Cool patches. Check them out.

15:03
brandedbills, brandedbills.com, get your gift card here. If you're on the 23rd or 24th, buy a gift card. Right. You can do it. Great last minute idea. Last minute idea. There you go. And always go to our website, click on sponsors, click on Radcast sponsors, and it will go straight to branded bills when you click on their logo, and it will plug in Radcast 20, we'll get you 20% off your order. Tell them the Radcast sent you if you send them any love, and you know where to thank us,

15:33
Merch going in the business. Yep. Brand of Bills. Brandofbills.com. Quick note, new sponsor alert coming, starting. I'm going to go ahead and give them a little bit of love. It's starting next year. VK. It's the best quality CBD in the country. Take a VK.com. CBD products. Lots of Delta 8, Delta 8, Delta 10. I wasn't even familiar with that. And look, this is going to be a really solid partnership.

16:03
Samples number one number two So it's about to get fun in here and we're gonna take a make a on every episode. Yeah, there you go, but in all seriousness Chris

16:15
One of the founders, more to talk about Chris, is gonna be hooking me up with like some of the little tidbits and bits of knowledge about how certain products can be used, what it's good for and all that. So it's gonna be a great partnership. I think it's gonna be really active and sharing different things and different products. So excited about that and excited about all the benefits that CBD does have for people. It's kind of crazy that we can't get access to certain things. So we'll see how those laws change.

16:45
Anyway, take a vacay.com, one of the newest sponsors. More to come on that. Coming soon. We've got some news. We do, we do, we do. Social media holidays. Indeed, we've already covered Festivus, just today. Yes. Tomorrow, Christmas Eve. Let's just jump straight to the most important one, National Eggnog Day. We both bonded over our love of eggnog. I do, it's like, I do think it's a love or hate thing. Yeah, I agree. Oh.

17:10
All the love for eggnog Even the computer likes eggnog How can you not? But no, I agree you either love it or you hate it or you hate it because you've never had it with alcohol Or you hate it because it sounds bad. Yeah, it's one of those drinks. It doesn't sound eggnog It's like

17:36
It is, but it's not really. Okay, Mr. Marketing Man, what would you rebrand it to? Dream cream. No, of course not. I would rather drink eggnog.

17:51
Absolutely not. Oh, come on. No, wow, that was quite a visceral reaction. I couldn't even process that long enough to control that. Oh man. No. But it's like sweet cream. It's like, it's. It's like ice cream. It is ice cream, like liquid ice cream. Yeah. You know, I mean. Workshop it. We'll come back to it after. Yeah, we'll have to come back to that one. Of course, important. Yeah. Christmas day. Christmas day, which Christmas shares

18:21
Pumpkin Pie Day. Yeah, I can pass on the pumpkin pie and I'll have some of the Christmas. There you go. Just Christmas. Yeah, double those for Christmas. Merry Christmas to those who celebrate. Yes. And then next day is Kwanzaa. Kwanzaa. December 26th. Yes. So happy Kwanzaa or I don't know the proper way of saying it, but whatever it is.

18:48
National thank you note day. Yeah. It's also the last day of Hanukkah, December 26th.

18:54
National candy cane day as well. Mm-hmm big day It is big day. Yes. Thank you. No festive I'll have a candy cane while I write my thank you notes right for all your Christmas gifts I don't stand do you people really write thank you notes for Christmas gifts, though I thought that was just like kind of showers birthdays those kind of things. I don't think I've Ever written a thank you for dear Santa. Yeah. Thank you so much. Dear Darla bringing me what you brought me like Whole lot of nothing. There you go But yet as a curious

19:22
date. Yeah.

19:24
So this was interesting news. Yes. I talk all the episode about this. Probably. But the guys really get his house. Thank you. The news. And I thought it was brilliant for about the first month. And now I have to admit it started to leak into negative, negative territory. Uh, with the way the stock prices have gone. Wolf. He, uh, Elon Musk has confirmed he's going to resign since he took a poll. And they say, yeah. And everyone said 57% voted. Please resign as the CEO.

19:54
And that's Lower than I thought it would be because everybody on Twitter is kind of a troll anyway. It's true so I don't know how Realistic or Real that is but hey, he's gonna do it if he finds someone crazy enough crazy enough to take the position Yes, but he'll still own it. So exactly the trolling is still to come. I I'm waiting patiently

20:22
Because I'm a fan of Elon. I'm not a fan of every tactic. Yeah, I'm a fan of his innovation and his brain and developing a lot of the technologies and things that he's done. And I think he's.

20:34
I'm kind of waiting for the aha with all the shit that's been going on the last couple of months though. Like, I like, Oh, he got us more. You know, like there was something, I feel like I'm hoping there's something else behind door. Number two, that's going to be like, yeah, exactly. Waiting for the punchline. So besides you and your stock, right? But stay tuned. We'll see where it goes. You what's up? I ha I used to, I had it for a job once when I was

21:04
Disney it's like one of the biggest worldwide kind of likes this whole soccer thing, you know across the world It's like the right use messaging app in the US I think between like I message and just basic text messaging people haven't got on it as much but messenger on Facebook They have just introduced this must be really bad problem Right to undo the delete for me action to save you from being potentially embarrassed over accidentally deleting a message Only for you that you wanted to pull

21:33
for everyone on the app. The new feature called accidental delete brings a five second window to let users reverse the action of deleting messages for their own in an individual or group chat and delete them for everyone. Good for WhatsApp users. Happy for them. Is this a comment? Sorry, you can make that mistake. I gotta get it, but it's like. Right, I feel like you would just update, like if it's that easy to do.

21:59
Just don't make it that easy to do as opposed to adding a feature. I don't know. What do I know? I've used it enough that I feel like I should know if that would be useful to me. And I don't know that that would be that useful to me. You just don't make mistakes. You don't accidentally do these things. So true. But I will say this.

22:18
A lot of people use it because of like encryption and stuff like that. Yeah. They're worried that they're... I know it is safer. Yeah, their text messages are getting read. Yeah. You know, if you don't want your text messages read, maybe you shouldn't put any dirty stuff in them.

22:31
Oh, mic drop, retweet. Save it for Snapchat. As texting my, as looking at my old text message. Oh shit. Delete, delete, delete. Pot called the kettle, pot called the kettle black. There it is. There we go. Try to get it out. We'll see. I love this next article. I feel like you'll experience this. Oh, I already am. Google Play now lets children send purchase requests to their guardians.

23:00
Have you gotten this? Do they do this to you? They do it all the time. We're an Apple family. So we get them, I get them all the time for my, two of my sons are on my plan and one's on Nicole's and one's not there yet. So the, I get the request for Roblox bucks or something. And they ask me normally, but normally. Sometimes I'll get the other one. And then I'll hear the footsteps. I'll get the ding on my phone

23:30
They're walking down the hallway. Do you think DT? I know I know what they're do you mess with them that happens? Yeah, cuz my dad would totally mess with oh, yeah If we were doing this like I'll tell them like I didn't get it or all like just I don't know make something up I make them do the dishes. Yeah, or just take the trash out Earn your earn it 99 cents or whatever right? So I was man. You could spend some money on these apps like crazy. It's like

23:57
Well, just get a skin. Right. Like, okay, I get it, don't get it. You know, it's like. Yeah, this is too young for me. But they put, that's what we talked about. Like, if you listen to the Christopher Lockhead episode talking about digital natives, they put real value. Like, it's their persona, their personality. And this isn't new, but like, they really put instinctive, intrinsic value in these things. The way...

24:22
the status of it and you know, like, and I get it, but I don't quite right. Right. It's like you understand the idea, but the application of it is foreign. Yeah. And part of it's my I mean, I'm 45 and they're 10 is that gap. But then it's and I'm in but I'm in tech and business and all that. So like, I understand the trend and I know that it's real. But

24:44
Unless you put value on it. It's hard. It's kind of like yeah, you know, no different than like, you know You wanting a purse that's ten thousand dollars and me going that could burn a bonfire and I really wouldn't care Still out of a car. Yeah. Yeah, I hear that Yeah, but we'll see um Amazon adds free music videos viral videos and more ad supported content to fire tv Again, I don't use this platform. Here's the deal

25:11
This is, I was glad to see this, so. TV is, and when I use the word TV, I'm talking like linear TV. Like old school? The old school way with which TV is watched, which is I sit there and I take what is given to me by flipping channels and determining what I wanna watch. Right.

25:33
The nail's been in the coffin a bit, it's getting hammered in daily. And so you have attention going everywhere. This is another play for this, that streaming content, on-demand content, and access to...

25:50
both what has traditionally been like social media content, as well as traditional content being centralized is coming to fruition. And if you aren't developing marketing and advertising for these mediums in a way that's an engaging or entertaining or super educating, doing old TV the way it's always been done just does not work, TV ads. And I think I bring this up because, again,

26:20
you see this content coming to these aggregators or these curators which I would call a fire TV same things like Roku or do the other competing ones sure they're aggregating they're curating all of this content that people watch like

26:36
not just okay Disney Plus, not just okay streaming TV, but also now viral videos and other content that maybe was just traditionally on the phone, because of Fire TV, you're watching on your big screen at home. And so you're having this conversion, which creates yet another competing point for linear TV. And so you have fewer and fewer people watching those. And so...

27:02
It's just really fascinating watching where the ad game is going and where potentially the reduction in the amount of places where ads would have traditionally gone. So lucrative. Yeah. Yeah. So but there are new opportunities. But I think I don't think we've gotten ahead of the curve with exactly what that where that sweet spot ad content looks like and what will work in these.

27:30
Instances yeah nonlinear options because of linear TV where you're just watching it It's on the commercials come on in between the brakes and all that and that it obviously was streaming and stuff before it starts it has an ad sometimes yeah, but I Just think and we've talked about this on the show before some of this product placement stuff and like non

27:50
obvious ways with which to market right versus just right let me interrupt you trying to watch a viral video with a TV commercial that Looks like one from ten years ago. No, you know right doesn't work, but uh It's interesting seeing all this come together It really is I will say I have been I don't have it here in the room, but I've been cheating a little bit No, I tell and never on my wife say more

28:18
I have been using a Samsung Z Fold for the folding phone. Just to see, because it's cool. So first, it's the first phone in 10 years that had enough of an intriguing... To give Apple a run for its money. Application or use set that I might consider. You can write on the screen, it folds large, it's almost like a tablet. Yeah, it's almost like an iPad. So I've been using it for about two weeks. And...

28:47
It's pretty damn good. Enjoying it? You know. So do we think that Apple will come out with the flip phone? Maybe. That's kinda what I'm wondering. That folding screen is pretty ridiculous. And it's very cool technology. And the quality of the video on that screen after it's been opened is eye popping. Bar none, yeah. And so.

29:14
There's still things that I think is familiarity with the iPhone that the iPhone does quote unquote better. Right. But Android's not far. Samsung's done a good job with that phone. Yeah. I could, whether I choose for it to become my daily, I will see, but it might could. It's just your burner phone? Yeah, right now. I just send texts. I mean, important. WhatsApp. I'm trying to delete my WhatsApp. WhatsApp is on your Samsung. WhatsApp. It's not bad.

29:44
Oh, man, what else we got here? Let's see eBay targets Gen Z with first brand campaign in three years Yeah, I feel like eBay like I associate it with old women selling like little figurines But eBay which was founded nearly three decades ago older than I am Is older than many of the Gen Z customers it's trying to court That's why the San Jose, California based company which started the year I was born actually is Reintroducing itself to younger consumers as a trusted source of luxury goods

30:13
Let me say this. I don't. It's very smart because I used to use eBay at least three times a month. Yeah. Purchases and not just like old baseball cards. Right. Right. Right. Just random things, stuff that now I use Amazon 100 percent for. Same. And.

30:35
I just don't randomly go to eBay. They're not top of mind. Right. And so I think this is obviously to younger generations, it'll probably hit me because my kids will be watching it and I'll catch it if they're targeting them. For sure. But they need brand awareness. They need people to know who they are. This would be a case study for me of personal, like my own personal usage versus brand awareness because when I'm reminded of eBay, like the other day I was looking for something, Amazon didn't quite have it, it was a little weird.

31:05
where could I find this? eBay, eBay had it. And it took me a while, but they weren't top of mind. Right, nothing happened to make us stop using eBay aside from shipping being easier with Amazon. And what I like about this being targeted to Gen Z with the luxury goods, there is such a focus, especially in younger generations, to buy secondhand, like all of this, the movements of sustainability. And I think it's really, really smart to start pushing eBay as, hey, you can buy all of your high-end bags. And they need to lean into that secondhand.

31:35
Like that's I think where it got lost in the sauce for me is because I was buying a lot of new stuff on there like because that's where a lot of people went and they obviously there was Amazon and Amazon is nothing new but They've lost me on the new stuff, but I need to be reminded and I think consumers especially youth They don't even remind they'd be told for the first time Yeah about something that they care about anyway, which they're naturally more sustainably driven and like trying to be responsible right and I think

32:03
it's really smart for them and personally, you need to start serving me some commercials eBay. Right, and start competing with Poshmark and ThreadUp and these other apps. Well, because they're ahead of them as far as like user base and some of the technologies. And so, but they need to. And the thrill of bidding for something, you know? Yeah. Like with that dopamine rush of winning. You know, my old friend, Susie Dearing was the CMO of eBay and it's gone to shit ever since she left. She's the CMO at Ford and crushing it. So Susie,

32:33
You probably listen to it occasionally, but if you're listening keep crushing it for DBA. You're missing Suzy Dearing. Budweiser, this is fun, helps Argentina celebrate the win with World Cup packs. So good. Their Bring Home the Bud campaign. I like Bring Home the Bud. Yeah, that's a good tagline. Bud. There's an old...

32:58
campaign for you Budweiser with the frogs. Yes! Remember that? Yes! Bud. I was little. Why? Yes, I remember that. Wow, that's like a fever dream coming back to me right now. That's a good one. Hashtag bring home the bud. Bring it back. Yes, exactly. Congratulations to Argentina, beating France in the World Cup and to Budweiser for leveraging the win.

33:25
And for Lionel Messi for finally becoming popular. God, what a guy playing the long game, quite literally, literally and figuratively. Yes. Well, I hope everyone has a wonderful Christmas, New Year, all those things. Hanukkah. Whatever you're celebrating. Festivus. Hey, it's the end of the day. Festivus for the rest of us. Air those grievances, guys. Hey.

33:49
Remember, health and happiness is what matters most. So take care of the ones you love. They'll take care of you. Any final words, Christina? Happy holidays, Merry Christmas, Kwanzaa, all that good stuff. Perfect. For Christina Gassi, Nick Weaver, our producer. I'm Ryan Alford. We'll see you next time on the Radcast.

34:10
To listen or watch full episodes, visit us on the web at theradcast.com or follow us on social media at our Instagram account, the.rad.cast or at Ryan Alford. Stay radical.