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Brendan Kane on the Science of Going Viral
Brendan Kane of Hook Point tells Ryan Alford why storytelling formats, retention and human judgment beat algorithms, hacks and AI-generated content.
Adam Posner on Getting Fired by Gary Vee and Starting Over
Adam Posner on his VaynerMedia firing, the advice from Gary Vee that led him to recruiting, and why podcasting is his best business development tool.
Brendan Kane on How to Actually Go Viral on Social Media
Brendan Kane breaks down proven storytelling formats, the generalist principle, why algorithms reward retention, and where AI actually fits into going
TikTok Stories, Hard Mtn Dew and AMC's Bitcoin Bet
Ryan Alford and Josh Hill cover TikTok testing Stories, PepsiCo and Boston Beer's Hard Mtn Dew, and AMC accepting Bitcoin and Dogecoin as payment.
Steve Pratt on Earning Attention and Creative Bravery
Earn It author Steve Pratt tells Ryan Alford why brands must earn attention, how creative bravery works and why cost per sample beats CPM.
Tinder Matchmaker, TikTok 15-Min Videos & IG Verified Feed
Ryan Alford and Chris Hansen break down Tinder's Matchmaker feature, Instagram's verified-only feed test, TikTok's 15-minute uploads and Time's best
Right About Now Evolves: Collectibles on SI Launches
Ryan Alford announces more guest interviews, the new 'Now in Ten' format, and Collectibles on SI, his new Sports Illustrated show launching August 25th.
Neuralink, Sora and Liquid Death: The Week in Marketing
Ryan Alford and Chris Hansen break down Neuralink's first human patient, OpenAI's Sora, AI dating bots, Liquid Death's playbook and YouTube beating
Jay Schwedelson: Email Tactics That Beat AI Content
Jay Schwedelson shares subject line tactics, how iOS 18 sorts your email, and why AI-written content is costing brands rankings and clicks.
Alex Curry on Saying Yes and Broadcasting Happiness
Fox Sports' Alex Curry tells Ryan Alford how five years of PA work, a bartending pitch and constant preparation built her sports broadcasting career.
Steve Pratt on Earning Attention as a Brave Marketer
Earn It author Steve Pratt joins Ryan Alford on creative bravery, why short-termism kills marketing, and how niche content earns real attention.
Eric Mac Lain on Grit, Getting Cut, and Life After Football
ESPN analyst Eric Mac Lain tells Ryan Alford how going undrafted, walking away from the NFL, and a sales job built his media and podcast career.
Spencer Carpenter on How to Get Booked on Podcasts
Outlier Audio founder Spencer Carpenter breaks down podcast booking, why small audiences matter, and the follow-up strategy behind half his bookings.
Kyle Creek on Rejected Ad Ideas and Personal Brand
Author "The Captain" Kyle Creek tells Ryan Alford how tweeting client-rejected copy built his following, and why a personal brand buys creative freedom.
Jen Larson on TikTok Fame and Blunt Dating Advice
Men's dating coach Jen Larson joins Ryan Alford to talk TikTok growth, why bluntness works, prenups, and how to build a niche audience on social media.
Scott Scovill on Turning Fear of Failure Into Tenacity
Scott Scovill flunked out of college and was diagnosed with fear of failure. He tells Ryan Alford how one U2 concert rebuilt his life and career.
Tom Roach on Brand Building vs Performance Marketing
Jellyfish VP Tom Roach breaks down the 60/40 brand-building rule, the 70/20/10 budget split, real ad attention data and why advertising will never die.
ChatGPT, Instagram Photos and the M&M's Rebrand Pause
Ryan Alford, Christina Yasi and Nick Weaver break down ChatGPT's impact on marketing jobs, Instagram's photo push, Samsung's AI ads and the M&M's backlash.
Cassie Petrey on Music, TikTok and Backstreet Boys
Crowdsurf CEO Cassie Petrey on why TikTok is the new music video, streaming economics, Fifth Harmony's launch and working with the Backstreet Boys.
Jon Davids on Building Brands People Obsess Over
Influicity CEO Jon Davids breaks down his movement formula, the minimum viable concept behind Liquid Death, and why owned demand beats rented ads.
Flavrs vs TikTok, Starbucks NFTs & iPhone Nostalgia
Ryan Alford and Christina break down the Flavrs cooking app, Starbucks Odyssey NFTs, Chipotle in Roblox and Snapchat's new voter registration tools.
X Tests Annual Fee, TikTok Goes Out of Phone
Ryan Alford and Chris Hansen break down X's $1 unverified account test, TikTok's Out of Phone ads, Netflix binge ads and Taylor Swift's box office run.
The 2020 Ecommerce and Shopify Marketing Playbook
Ryan Alford breaks down his Shopify playbook: themes, SEO and indexing, product photography, brand trust content, SMS Bump, Klaviyo and ambassador
How to Get Real Value Out of Clubhouse With Mike Ham
Mike Ham joins Ryan Alford to break down Clubhouse rooms, hosting your own hour, paywalls ahead, and how a podcast turns cold intros warm.
Neuromarketing: How the Subconscious Buys Your Brand
Neuro-Insight's Samrat Saran explains subconscious decision making, iconic triggers, conceptual closure and why the bigger-logo fight hurts your ads.
Agent Store, Robotaxis and Apple's Innovation Problem
Ryan Alford recaps the week in business: the Musk-Trump truce, why rates must drop, Apple's stale OS, OpenAI's Agent Store, robotaxis and LinkedIn video.
Rob Luna on Recession, Crypto and the Three F's
Wealth strategist Rob Luna joins Ryan Alford to talk recession odds, why inflation happened, crypto's washout, and the Three F's behind his personal brand.
McDonald's Into the Metaverse: Marketing News Feb 2022
Ryan Alford and Joe Hamric break down McDonald's metaverse restaurant, Facebook's mixed reality, Wrangler NFTs, Nitro Pepsi and LinkedIn's podcast network.
Elon Musk's $43B Twitter Bid and the NFT Bubble
Ryan Alford and Cristina Yasi break down Musk's $43 billion Twitter offer, the NFT slump, Meta's creator fees and $4.9B in digital audio ad revenue.
Instagram Engagement Tips: What the Data Actually Says
Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.
TV's Streaming Shift and Sour Patch Kids on TikTok
Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.
What Is Clubhouse? Plus Amazon Buys Wondery
Ryan Alford and Reiley Clark break down Clubhouse, Amazon's Wondery deal, Kia's new logo, KFC's gaming console, and custom-fit online shopping.
Truly's Try January, Triller's Super Bowl Ad & Walmart
Ryan Alford and Reiley Clark break down Truly's Try January campaign, Triller's Super Bowl push, Lexus on Twitch and Walmart's direct-to-kitchen delivery.
YouTube Brand Extensions, Bombay Sapphire and OpenAI
Ryan Alford and Riley Clark cover YouTube's new brand extensions, Bill Nye's Bombay Sapphire campaign, Pepsi's ghost kitchen and AI-written marketing copy.
Arjun Rai on Emoji Data and Marketing for Underdogs
HelloWoofy founder Arjun Rai joins Ryan Alford to talk emoji data, smart speaker scheduling, Clubhouse, and building marketing tools for small businesses.
Sam Dunning on Fixing B2B Websites That Don't Convert
Breaking B2B founder Sam Dunning on the grunt test, customer research interviews, page speed, publishing pricing, and landing pages vs websites.
TikTok Ban Push, Bitcoin at $70K, and WWE Mat Sponsors
Ryan Alford and Chris Hansen break down TikTok's ban fight, Bitcoin past $70K, YouTube TV's rise, WWE mat sponsorships and Tesla Autopilot ratings.
Reels Win Reach on Instagram: Weekly Marketing News
Ryan Alford and Christina break down BeReal hitting 10M daily users, Reels dominating Instagram reach, TikTok's Nearby feed, and NFL kickoff ad campaigns.
Marty Smith of ESPN on Storytelling and Staying Real
ESPN's Marty Smith on the call that launched his career, the Dale Earnhardt Jr. lesson that fixed his interviews, Outsider.com, Eric Church and NIL.
Tyler Harris on Rock Bottom and Personal Branding
Tyler Harris tells Ryan Alford how he went from broke to seven figures in insurance and built a personal brand without ever selling anything.