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227 episodes for “What is changing with the Right About Now podcast format?”Reading this as PR & Earned Media, Podcasting & Creator Business, Content Strategy
Nov 12, 2024

Jay Schwedelson: Email Tactics That Beat AI Content

Jay Schwedelson shares subject line tactics, how iOS 18 sorts your email, and why AI-written content is costing brands rankings and clicks.

Jay Schwedelson· Content & Storytelling· Podcasting & Creator Businesson topic
42 min
Jan 8, 2021

What Is Clubhouse? Plus Amazon Buys Wondery

Ryan Alford and Reiley Clark break down Clubhouse, Amazon's Wondery deal, Kia's new logo, KFC's gaming console, and custom-fit online shopping.

· Social Media Strategy· Podcasting & Creator Businesson topic
36 min
Nov 14, 2023

Eric Mac Lain on Grit, Getting Cut, and Life After Football

ESPN analyst Eric Mac Lain tells Ryan Alford how going undrafted, walking away from the NFL, and a sales job built his media and podcast career.

Eric Mac Lain· Mindset, Grit & Failure· Podcasting & Creator Businesson topic
46 min
Mar 8, 2024

Don Julio's Vision Pro Play and Target Circle 360

Ryan Alford and Chris Hansen break down Don Julio's Apple Vision Pro experience, Target Circle 360, Whirlpool's dating stunt and the non-alcoholic boom.

· Advertising & Paid Media· Product & Innovationon topic
28 min
Feb 23, 2024

Neuralink, Sora and Liquid Death: The Week in Marketing

Ryan Alford and Chris Hansen break down Neuralink's first human patient, OpenAI's Sora, AI dating bots, Liquid Death's playbook and YouTube beating

· Podcasting & Creator Business· Content & Storytellingon topic
38 min
Aug 13, 2021

TikTok Stories, Hard Mtn Dew and AMC's Bitcoin Bet

Ryan Alford and Josh Hill cover TikTok testing Stories, PepsiCo and Boston Beer's Hard Mtn Dew, and AMC accepting Bitcoin and Dogecoin as payment.

JoeyJoe· Social Media Strategy· Money, Investing & Wealthon topic
33 min
Nov 26, 2024

Josh Pate on the New Blueprint for Media Success

CBS analyst Josh Pate tells Ryan Alford how YouTube killed the old media gatekeepers, why he sells sponsorships himself, and how niche depth builds wealth.

Josh Pate· Podcasting & Creator Business· Personal Brand & Positioningon topic
51 min
Dec 3, 2019

The 2020 Ecommerce and Shopify Marketing Playbook

Ryan Alford breaks down his Shopify playbook: themes, SEO and indexing, product photography, brand trust content, SMS Bump, Klaviyo and ambassador

· Ecommerce & DTC· Content & Storytellingon topic
18 min
Jun 25, 2021

TikTok Beats YouTube at VidCon, Plus Google Ads Takeaways

Ryan Alford and Josh Hill cover TikTok replacing YouTube as VidCon's top sponsor, John McAfee's death, Google Marketing Livestream takeaways and Nielsen's

· Social Media Strategy· Advertising & Paid Mediaon topic
25 min
Aug 4, 2026

Steve Pratt on Earning Attention and Creative Bravery

Earn It author Steve Pratt tells Ryan Alford why brands must earn attention, how creative bravery works and why cost per sample beats CPM.

Steve Pratt· Content & Storytelling· Podcasting & Creator Businesson topic
29 min
May 4, 2020

Adam Posner on Getting Fired by Gary Vee and Starting Over

Adam Posner on his VaynerMedia firing, the advice from Gary Vee that led him to recruiting, and why podcasting is his best business development tool.

Adam Posner· Mindset, Grit & Failure· Podcasting & Creator Businesson topic
33 min
Feb 18, 2025

Steve Pratt on Earning Attention as a Brave Marketer

Earn It author Steve Pratt joins Ryan Alford on creative bravery, why short-termism kills marketing, and how niche content earns real attention.

Steve Pratt· Content & Storytelling· Podcasting & Creator Businesson topic
44 min
May 19, 2023

Frankmobile, Candy Crush Jonas Bros & Tesla Ads

Ryan and Christina cover Oscar Mayer's Frankmobile, Candy Crush's Jonas Brothers tie-up, Google Bard plug-ins, Taco Tuesday's trademark fight and Tesla

· Social Media Strategy· Advertising & Paid Mediaon topic
25 min
Feb 2, 2021

How to Get Real Value Out of Clubhouse With Mike Ham

Mike Ham joins Ryan Alford to break down Clubhouse rooms, hosting your own hour, paywalls ahead, and how a podcast turns cold intros warm.

Mike Ham· Podcasting & Creator Business· Social Media Strategyon topic
37 min
Jun 28, 2022

Tom Roach on Brand Building vs Performance Marketing

Jellyfish VP Tom Roach breaks down the 60/40 brand-building rule, the 70/20/10 budget split, real ad attention data and why advertising will never die.

Tom Roach· Advertising & Paid Media· Content & Storytelling
50 min
Jan 16, 2024

Cassie Petrey on Music, TikTok and Backstreet Boys

Crowdsurf CEO Cassie Petrey on why TikTok is the new music video, streaming economics, Fifth Harmony's launch and working with the Backstreet Boys.

Cassie Petrey· Social Media Strategy· Content & Storytelling
39 min
Mar 26, 2021

TV's Streaming Shift and Sour Patch Kids on TikTok

Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.

· Advertising & Paid Media· Social Media Strategy
30 min
Aug 15, 2025

Right About Now Evolves: Collectibles on SI Launches

Ryan Alford announces more guest interviews, the new 'Now in Ten' format, and Collectibles on SI, his new Sports Illustrated show launching August 25th.

· Podcasting & Creator Business· Content & Storytellingon topic
16 min
Jul 21, 2020

Esports Business Models with Charles Conroy

Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right

Charles Conroy· Advertising & Paid Media· Content & Storytellingon topic
44 min
May 7, 2021

YouTube Brand Extensions, Bombay Sapphire and OpenAI

Ryan Alford and Riley Clark cover YouTube's new brand extensions, Bill Nye's Bombay Sapphire campaign, Pepsi's ghost kitchen and AI-written marketing copy.

· Advertising & Paid Media· Content & Storytelling
35 min
Oct 10, 2023

Alex Curry on Saying Yes and Broadcasting Happiness

Fox Sports' Alex Curry tells Ryan Alford how five years of PA work, a bartending pitch and constant preparation built her sports broadcasting career.

Alex Curry· Personal Brand & Positioning· Mindset, Grit & Failureon topic
37 min
Sep 5, 2025

Brendan Kane on How to Actually Go Viral on Social Media

Brendan Kane breaks down proven storytelling formats, the generalist principle, why algorithms reward retention, and where AI actually fits into going

Brendan Kane· Social Media Strategy· Content & Storytelling
32 min
Jun 13, 2025

Agent Store, Robotaxis and Apple's Innovation Problem

Ryan Alford recaps the week in business: the Musk-Trump truce, why rates must drop, Apple's stale OS, OpenAI's Agent Store, robotaxis and LinkedIn video.

· Social Media Strategy· Product & Innovation
16 min
Sep 16, 2022

Flavrs vs TikTok, Starbucks NFTs & iPhone Nostalgia

Ryan Alford and Christina break down the Flavrs cooking app, Starbucks Odyssey NFTs, Chipotle in Roblox and Snapchat's new voter registration tools.

· Social Media Strategy· Product & Innovation
30 min
Apr 22, 2021

Own Your Audience: Email, Content and the Amazon Trap

Radical's Robbie Fitzwater on why organic reach is dying, how to move customers to email, and the content system that beats Amazon on human connection.

Robbie Fitzwater· Social Media Strategy· Content & Storytelling
39 min
Jul 24, 2026

Brendan Kane on the Science of Going Viral

Brendan Kane of Hook Point tells Ryan Alford why storytelling formats, retention and human judgment beat algorithms, hacks and AI-generated content.

Brendan Kane· Content & Storytelling· Social Media Strategy
33 min
Oct 20, 2023

X Tests Annual Fee, TikTok Goes Out of Phone

Ryan Alford and Chris Hansen break down X's $1 unverified account test, TikTok's Out of Phone ads, Netflix binge ads and Taylor Swift's box office run.

· Advertising & Paid Media· Social Media Strategy
37 min
Jan 22, 2021

Truly's Try January, Triller's Super Bowl Ad & Walmart

Ryan Alford and Reiley Clark break down Truly's Try January campaign, Triller's Super Bowl push, Lexus on Twitch and Walmart's direct-to-kitchen delivery.

· Advertising & Paid Media· Social Media Strategy
31 min
Jun 23, 2023

Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing

Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.

· Social Media Strategy· Content & Storytellingon topic
26 min
Jul 15, 2025

Yousuf Ahmed on Upcycled Snacks and 80% Margins

B-Sides founder Yousuf Ahmed on turning oat milk byproduct into crunch puffs, why green premiums fail, and how vertical integration lifts margins.

Yousuf Ahmed· Product & Innovation· Startups & Founding
41 min
Feb 24, 2023

AI Bing Gets a Voice, Meta Verified Locks Profiles

Ryan, Christina and Nick break down AI-powered Bing on mobile and Skype, Meta Verified's new limits, Instagram ending live shopping and 7Up's rebrand.

· Social Media Strategy· Product & Innovation
36 min
Jul 29, 2022

Bring Back Old Instagram: Marketing News July 29, 2022

Kylie and Kim tell Instagram to stop copying TikTok, Coca-Cola spends into a recession, metaverse real estate hype, and SoulCycle's Peloton trade-in.

· Social Media Strategy· Advertising & Paid Mediaon topic
25 min
May 12, 2023

Alcohol Buying Shifts Home, Plus Reels Payouts and AI

Ryan Alford and Christina Gassi cover at-home alcohol trends, Meta's new Reels payouts, Tucker Carlson on Twitter, and Chick-fil-A's geofencing pilot.

· Social Media Strategy· Content & Storytellingon topic
24 min
Mar 17, 2020

Inside Pour Taproom With the Mayor of Craft Beer

Nate Tomforde on founding Pour Taproom, self-serve tap technology, craft beer trends and growing to 10 locations through partnerships instead of

Nate Tomforde· Startups & Founding· Product & Innovation
47 min
Oct 27, 2023

Tinder Matchmaker, TikTok 15-Min Videos & IG Verified Feed

Ryan Alford and Chris Hansen break down Tinder's Matchmaker feature, Instagram's verified-only feed test, TikTok's 15-minute uploads and Time's best

· Social Media Strategy· Product & Innovation
26 min
Apr 12, 2024

Bezos's Billionaire Bunker, Malls Back, Vision Pro Woes

Ryan Alford and Chris Hansen break down Jeff Bezos's $90M Indian Creek buy, the mall comeback, Apple Vision Pro headaches and 3.5% US inflation.

· Retail & Physical Business· Money, Investing & Wealth
32 min
Apr 15, 2022

Elon Musk's $43B Twitter Bid and the NFT Bubble

Ryan Alford and Cristina Yasi break down Musk's $43 billion Twitter offer, the NFT slump, Meta's creator fees and $4.9B in digital audio ad revenue.

· Social Media Strategy· Podcasting & Creator Businesson topic
44 min
Oct 22, 2021

Facebook to Meta? Weekly Marketing News, Oct 22, 2021

Ryan Alford and Joey break down Facebook's metaverse rebrand, why Snap and TikTok trail the ad duopoly, Shopify on Spotify and YouTube live shopping.

· Social Media Strategy· Advertising & Paid Mediaon topic
36 min
Jul 28, 2020

Inside the Esports Arena Business with Tyler Endres

Esports Arena founder Tyler Endres on building 19 locations, the Walmart partnership, Twitch, and how brands should actually sponsor competitive gaming.

Tyler Endres· Startups & Founding· Customer Experience & Community
45 min
Jul 16, 2024

Jon Davids on Building Brands People Obsess Over

Influicity CEO Jon Davids breaks down his movement formula, the minimum viable concept behind Liquid Death, and why owned demand beats rented ads.

Jon Davids· Personal Brand & Positioning· Content & Storytelling
42 min
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