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Marketing News: TikTok Search, Metaverse, Netflix Ads
Christina and Reh cover Elon's Twitter exit, TikTok as a search engine, social ROI vs TV, Samsung's metaverse world, and Netflix picking Microsoft.
Retail Media Hits 11% of Global Ad Spend
Ryan Alford breaks down retail media's 11% share of global ad spend, YouTube Shorts monetization, BeReal paid features and the Hardee's rebrand.
Why Marketers Gain ROI by Spending in a Recession
Ryan Alford and Christina Yassi break down a study showing ad spend lifts sales 17% in a recession, plus TikTok music, Patron's metaverse and Tito's empty
Apple's Ad Business, TikTok Search & Recession Hype
Ryan Alford covers Apple selling iPhone ads, TikTok as a search engine, Penn's $387M Barstool buyout, Tony the Tiger on Twitch, and recession sentiment.
Heineken's Ant-Man Super Bowl Ad and the Mocktail Boom
Ryan Alford and Christina Yassi break down Heineken's non-alcoholic Super Bowl ad, TikTok's talent manager portal, L'Oréal's over-40 influencers and more.
Bring Back Old Instagram: Marketing News July 29, 2022
Kylie and Kim tell Instagram to stop copying TikTok, Coca-Cola spends into a recession, metaverse real estate hype, and SoulCycle's Peloton trade-in.
Why Digital Out-of-Home Ads Are Booming
Ryan Alford and Nick Weaver break down programmatic digital out-of-home ads, Amazon's Snapchat AR try-on, Twitter under Elon, and the Nike-Odell lawsuit.
Wendy's Dynamic Pricing, Bitcoin $60K and DTC Unicorns
Ryan Alford and Chris Hansen break down Wendy's surge pricing test, Bitcoin at $60,000, the top DTC unicorns, Apple's dead car project, and Gatorade Water.
Top Viral Moments of 2022 and the TikTok Ban
Ryan Alford and Christina close out 2022 with the TikTok federal ban, Tumblr Live, Netflix fitness, the year's biggest viral moments and 2023 recession
Rob Luna on Recession, Crypto and the Three F's
Wealth strategist Rob Luna joins Ryan Alford to talk recession odds, why inflation happened, crypto's washout, and the Three F's behind his personal brand.
Josh Snow on Building a $100M Ecommerce Brand
Snow founder Josh Snow tells Ryan Alford how he bootstrapped $100M in oral care sales, why he reversed his anti-Amazon stance, and what he invests in now.
Entrepreneur Masterclass: 5 Founders on Scaling
Jasmine Star, Sean Whalen, Jeff Dudan, Josh Snow and Devin Klein share how they built their brands, launched products and scaled without breaking.
Bezos's Billionaire Bunker, Malls Back, Vision Pro Woes
Ryan Alford and Chris Hansen break down Jeff Bezos's $90M Indian Creek buy, the mall comeback, Apple Vision Pro headaches and 3.5% US inflation.
2024 Marketing Keys: Influencers, Creativity, Community
Ryan Alford's solo year-end episode: why marketing trend lists fail, plus three 2024 keys — integrated influencers, bolder creative and real community.
Blackberry Dies, Taco Bell Pass and Crystal Pepsi Returns
Ryan Alford and Joe Hamric cover Blackberry's shutdown, Taco Bell's $10 Taco Lover's Pass, Crystal Pepsi's return, H&M in the metaverse and Marriott NFTs.
Swift-Kelce Earned Media, Brady's NOBULL Deal & Threads
Ryan Alford and Chris Hansen unpack the $331M Swift-Kelce earned media value, Tom Brady's NOBULL merger, Threads' surge, Neuralink and Snickers on Vision
Apple Music Replay vs. Spotify Wrapped + Pop-Tarts Bowl
Ryan Alford and Chris Hansen break down Apple Music Replay, the Pop-Tarts Bowl edible mascot, Black Friday 2023 numbers and Walmart's shoppable rom-com.
Gucci on Roblox, Miller Lite Beer Coal & Pepsi Pepperoni
Ryan Alford and Christina Yasi break down Gucci Town on Roblox, South Korea's metaverse fund, American Girl podcasts, Miller Lite beer coal and TikTok
Pepsi at 125, iPhone 15 and Walmart's Roblox Campus
Ryan Alford and Chris Hansen break down Pepsi's 125th anniversary blitz, Apple's iPhone 15 event, Walmart's Roblox Supercampus and NIL marketing.
Apple Vision Pro: It Works, But Is It Worth $3,500?
Ryan Alford and Christina Yassi break down Apple Vision Pro's $3,500 price tag, Netflix mobile games, Instagram's AI chatbot, and Heinz's global rebrand.
Andy Paul on Selling Without Selling Out
Andy Paul, author of Sell Without Selling Out, breaks down his four pillars of selling, the 82% LinkedIn stat, and cold outreach that actually works.
In-Game Advertising and eSports with Anzu CEO Itamar Benedy
Anzu.io CEO Itamar Benedy explains programmatic in-game ads, eSports sponsorships and why brands from PepsiCo to SMBs are buying media inside games.
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.
AP x Swatch: How Luxury Brands Create Demand Now
Tom La Vecchia and Ryan Alford break down the AP x Swatch collab, why exclusivity is now emotional, and how brands seed demand without cutting price.
Super Bowl LVII Ads Reviewed: Why Most Spots Fell Flat
Ryan Alford, Christina Yasi and Nick Weaver break down Super Bowl LVII ads, Instagram killing live shopping, TikTok's paywall and Coke's new flavor.
Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
Ritz Holidays, TikTok Age Limits & Walmart Creators
Ryan and Christina cover Advertising Week, Liquid Death's entertainment-first content, TikTok's new live age limits, Meta losing Giphy and Ritz's holiday
Why Brand Loyalty Is Dying: Shopper Promiscuity Explained
Devora Rogers of Alter Agents on shopper promiscuity, brand narcissism, attribution myths, and why real human research still beats synthetic data.
Sonic Cheez-Its, Military Metaverse & Peloton's Ad Drop
Ryan Alford and Christina Yasi cover the US military metaverse, Fortnite brand activations, tokenized art, Cheez-It's Pandora cheese and Peloton's ad cuts.
Shopper Promiscuity and Brand Loyalty with Devora Rogers
Devora Rogers of Alter Agents on shopper promiscuity, why brand tracking fails, the attribution problem, and how small brands can do real research.
Jason Wojo on Paid Ads, Offers and Building a Brand
Jason 'Wojo' Wojciechowicz breaks down what makes an offer sell, how to research the market, and why performance marketing cash should fund your brand.
Pepsi's New Logo, Lemon8 and Twitter's Paid Reach
Ryan Alford, Christina and Sawyer break down Pepsi's first rebrand in 14 years, ByteDance's Lemon8, Twitter verification as ad spend, and Heinz Ketchup
Alex Urban's E-commerce Blueprint: Brand, Offers, Exit
Alex Urban on scaling Lions Not Sheep to $19.6M, building million-dollar-looking brands, free-plus-shipping funnels, attribution tools and subscription
Dave Gerhardt on Brand vs Performance in Ecommerce
Privy CMO Dave Gerhardt joins Ryan Alford to talk personal brand, email and SMS, Black Friday prep, and why brand building makes paid media work harder.
Joe Rogan on Gaming, Twitch Military Ads & TikTok
Ryan Alford and Riley Clark break down Joe Rogan's video game comments, military recruiting on Twitch, the TikTok sale talk and drive-in eSports arenas.
Apple's AI Win, Deepfake Ads and Flying Air Taxis
Ryan Alford and Chris Hansen break down Apple passing Microsoft, GLP-1 protein demand, IAS deepfake detection, Archer's FAA air taxi win and Instagram ads.
2021 Marketing Trends: Mass Marketing Is Dead
Ryan Alford and Josh Hill break down 2021 marketing trends: mass marketing is dead, social selling is exploding and the cookie is crumbling.
Neuralink Trials, The Rock's Record and Pringles Caviar
Ryan Alford and Chris Hansen break down Neuralink's human trials, The Rock's 103M-view WWE return, Taylor Swift's Google glitch and Pringles' caviar
Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing
Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.
Why Cutting Brand Marketing Backfires: Nielsen Research
Nielsen's Cara Kantrowitz and Imran Hirani share research on upper vs. lower funnel marketing, the 60/40 split, and the real cost of short-termism.