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Why Marketers Gain ROI by Spending in a Recession
Ryan Alford and Christina Yassi break down a study showing ad spend lifts sales 17% in a recession, plus TikTok music, Patron's metaverse and Tito's empty
Heineken's Ant-Man Super Bowl Ad and the Mocktail Boom
Ryan Alford and Christina Yassi break down Heineken's non-alcoholic Super Bowl ad, TikTok's talent manager portal, L'Oréal's over-40 influencers and more.
Why Digital Out-of-Home Ads Are Booming
Ryan Alford and Nick Weaver break down programmatic digital out-of-home ads, Amazon's Snapchat AR try-on, Twitter under Elon, and the Nike-Odell lawsuit.
Apple's Ad Business, TikTok Search & Recession Hype
Ryan Alford covers Apple selling iPhone ads, TikTok as a search engine, Penn's $387M Barstool buyout, Tony the Tiger on Twitch, and recession sentiment.
Bring Back Old Instagram: Marketing News July 29, 2022
Kylie and Kim tell Instagram to stop copying TikTok, Coca-Cola spends into a recession, metaverse real estate hype, and SoulCycle's Peloton trade-in.
Marketing News: TikTok Search, Metaverse, Netflix Ads
Christina and Reh cover Elon's Twitter exit, TikTok as a search engine, social ROI vs TV, Samsung's metaverse world, and Netflix picking Microsoft.
Retail Media Hits 11% of Global Ad Spend
Ryan Alford breaks down retail media's 11% share of global ad spend, YouTube Shorts monetization, BeReal paid features and the Hardee's rebrand.
Wendy's Dynamic Pricing, Bitcoin $60K and DTC Unicorns
Ryan Alford and Chris Hansen break down Wendy's surge pricing test, Bitcoin at $60,000, the top DTC unicorns, Apple's dead car project, and Gatorade Water.
Tanner Chidester on High-Ticket Lead Generation
Elite CEOs founder Tanner Chidester breaks down DM-based lead generation, why $1,500 is the high-ticket floor, and what makes or breaks online coaches.
Top Viral Moments of 2022 and the TikTok Ban
Ryan Alford and Christina close out 2022 with the TikTok federal ban, Tumblr Live, Netflix fitness, the year's biggest viral moments and 2023 recession
Josh Snow on Building a $100M Ecommerce Brand
Snow founder Josh Snow tells Ryan Alford how he bootstrapped $100M in oral care sales, why he reversed his anti-Amazon stance, and what he invests in now.
Entrepreneur Masterclass: 5 Founders on Scaling
Jasmine Star, Sean Whalen, Jeff Dudan, Josh Snow and Devin Klein share how they built their brands, launched products and scaled without breaking.
Blackberry Dies, Taco Bell Pass and Crystal Pepsi Returns
Ryan Alford and Joe Hamric cover Blackberry's shutdown, Taco Bell's $10 Taco Lover's Pass, Crystal Pepsi's return, H&M in the metaverse and Marriott NFTs.
Rob Luna on Recession, Crypto and the Three F's
Wealth strategist Rob Luna joins Ryan Alford to talk recession odds, why inflation happened, crypto's washout, and the Three F's behind his personal brand.
Facebook's $1B Creator Fund and Falling Marketing Budgets
Ryan Alford and Josh Hill break down Facebook's $1 billion creator fund, the billionaire space race, Hypebeast's top brands and Gartner's 6.4% budget
Meta Delays Creator Revenue Cut to 2024 | Marketing News
Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on
How Super Bowl Ads Really Performed in the Brain
Tyler Lewis of Neuro-Insight breaks down why Ad Meter winners flop neurologically, how Oatly hit the 99th percentile, and what an attention vampire costs
Alcohol Buying Shifts Home, Plus Reels Payouts and AI
Ryan Alford and Christina Gassi cover at-home alcohol trends, Meta's new Reels payouts, Tucker Carlson on Twitter, and Chick-fil-A's geofencing pilot.
Ritz Holidays, TikTok Age Limits & Walmart Creators
Ryan and Christina cover Advertising Week, Liquid Death's entertainment-first content, TikTok's new live age limits, Meta losing Giphy and Ritz's holiday
Esports Business Models with Charles Conroy
Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right
Crypto Investing, Trump's Coin & #MomTok Brand Deals
Ryan Alford, Brianna Hall and Chris Hansen break down the Fed rate cut, how to start investing in crypto, Trump's new coin, Roblox commerce and #MomTok
Microsoft's $70B Activision Deal and TikTok Brand Wins
Ryan Alford and Joe Hamric break down Microsoft's $70 billion Activision Blizzard deal, Marriott's TikTok creator hunt and Forbes' top-paid YouTubers.
Coke's Real Magic, Facebook Reels & Social Commerce
Ryan Alford and Joey Thompson break down Coca-Cola's Real Magic campaign, Facebook Reels in the News Feed, Unilever's social commerce fund and brand
Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
Ryan Alford breaks down new podcast ad research, Google's Veo 3 video AI, TikTok Shop's paid reach shift, Prime Day dates and Starbucks rewards changes.
Voice Deepfakes, Liquor Super Bowl Ads & Coke's AI Bet
Ryan, Christina, and Nick break down AI voice deepfakes, Super Bowl liquor ads, Canva for Campus, Chipotle's TikTok menu hack, and Coca-Cola's OpenAI deal.
Why Cutting Brand Marketing Backfires: Nielsen Research
Nielsen's Cara Kantrowitz and Imran Hirani share research on upper vs. lower funnel marketing, the 60/40 split, and the real cost of short-termism.
Sonic Cheez-Its, Military Metaverse & Peloton's Ad Drop
Ryan Alford and Christina Yasi cover the US military metaverse, Fortnite brand activations, tokenized art, Cheez-It's Pandora cheese and Peloton's ad cuts.
Grok, TikTok's Creator Fund Exit and Ohio Legal Weed
Ryan Alford and Chris Hansen break down Elon Musk's Grok on X Premium+, TikTok ending its $2B Creator Fund, Instagram read receipts and Ohio legalizing
Gucci on Roblox, Miller Lite Beer Coal & Pepsi Pepperoni
Ryan Alford and Christina Yasi break down Gucci Town on Roblox, South Korea's metaverse fund, American Girl podcasts, Miller Lite beer coal and TikTok
AI Influencers, Diddy's Fall and the Non-Compete Ban
Ryan Alford, Chris Hansen and Brianna Hall break down AI-generated influencers, Amazon's AI ad tool, the Diddy indictment, Infowars and non-compete rules.
Best of The Radcast Vol. II: Marketing, Grit and Growth
A best-of compilation from The Radcast: ideas versus execution, why to spend more on marketing, followers versus customers, guerrilla promotion and 10X
McDonald's Golden M Haircut and 2021 Super Bowl Ads
Ryan Alford and Reiley Clark break down McDonald's Golden M haircut, 2021 Super Bowl ad buys, Uber Vouchers and American Standard's 2020 toilet paper.
Dunkin' Paint, Google vs Amazon and Truly's Dua Lipa Ad
Ryan Alford and Reiley Clark break down Dunkin's Backdrop paint drop, Google's ecommerce push, Walgreens ad tech and Truly's Dua Lipa campaign.
Shopper Promiscuity and Brand Loyalty with Devora Rogers
Devora Rogers of Alter Agents on shopper promiscuity, why brand tracking fails, the attribution problem, and how small brands can do real research.
Metaverse Theft, Prada NFTs and TikTok Branding
Ryan Alford and Christina Yasi break down NFT fraud at OpenSea, Prada's monthly NFT drops, South Korea's metaverse push and Abercrombie's TikTok reboot.
Apple Vision Pro: It Works, But Is It Worth $3,500?
Ryan Alford and Christina Yassi break down Apple Vision Pro's $3,500 price tag, Netflix mobile games, Instagram's AI chatbot, and Heinz's global rebrand.
Google Making Waves: Marketing News, Oct 29, 2021
Ryan Alford and Sean cover Google's commerce and ad revenue push, Chipotle in Roblox, Spotify passing Apple Podcasts, Adobe's deepfake tool and more.
TV's Streaming Shift and Sour Patch Kids on TikTok
Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.
Cookieless Ads, Facebook Antitrust and the Bumble Cafe
Ryan Alford and Josh Hill break down Audi Denmark's cookieless test, the tossed Facebook antitrust suits, Bumble's NYC cafe and building brand equity.