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Marketing News: TikTok Search, Metaverse, Netflix Ads
Christina and Reh cover Elon's Twitter exit, TikTok as a search engine, social ROI vs TV, Samsung's metaverse world, and Netflix picking Microsoft.
Why Marketers Gain ROI by Spending in a Recession
Ryan Alford and Christina Yassi break down a study showing ad spend lifts sales 17% in a recession, plus TikTok music, Patron's metaverse and Tito's empty
Top Viral Moments of 2022 and the TikTok Ban
Ryan Alford and Christina close out 2022 with the TikTok federal ban, Tumblr Live, Netflix fitness, the year's biggest viral moments and 2023 recession
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
Ryan Alford breaks down new podcast ad research, Google's Veo 3 video AI, TikTok Shop's paid reach shift, Prime Day dates and Starbucks rewards changes.
In-Game Advertising and eSports with Anzu CEO Itamar Benedy
Anzu.io CEO Itamar Benedy explains programmatic in-game ads, eSports sponsorships and why brands from PepsiCo to SMBs are buying media inside games.
Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
Rob Luna on Recession, Crypto and the Three F's
Wealth strategist Rob Luna joins Ryan Alford to talk recession odds, why inflation happened, crypto's washout, and the Three F's behind his personal brand.
AP x Swatch: How Luxury Brands Create Demand Now
Tom La Vecchia and Ryan Alford break down the AP x Swatch collab, why exclusivity is now emotional, and how brands seed demand without cutting price.
OpenAI Lawsuits, Instagram vs TikTok, Hims Weight Shots
Ryan Alford and Chris Hansen break down AI copyright lawsuits, GPT-4o, why marketers pick Instagram over TikTok, and Hims' $199 weight loss shot.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Neuromarketing: How the Subconscious Buys Your Brand
Neuro-Insight's Samrat Saran explains subconscious decision making, iconic triggers, conceptual closure and why the bigger-logo fight hurts your ads.
Facebook's $1B Creator Fund and Falling Marketing Budgets
Ryan Alford and Josh Hill break down Facebook's $1 billion creator fund, the billionaire space race, Hypebeast's top brands and Gartner's 6.4% budget
Microsoft's $70B Activision Deal and TikTok Brand Wins
Ryan Alford and Joe Hamric break down Microsoft's $70 billion Activision Blizzard deal, Marriott's TikTok creator hunt and Forbes' top-paid YouTubers.
McDonald's Golden M Haircut and 2021 Super Bowl Ads
Ryan Alford and Reiley Clark break down McDonald's Golden M haircut, 2021 Super Bowl ad buys, Uber Vouchers and American Standard's 2020 toilet paper.
Entrepreneur Masterclass: 5 Founders on Scaling
Jasmine Star, Sean Whalen, Jeff Dudan, Josh Snow and Devin Klein share how they built their brands, launched products and scaled without breaking.
2022 Marketing Trends with Ryan Alford and Reh Harvey
Ryan Alford and Reh Harvey break down 2022 marketing trends: short-form video, live stream shopping, SMS vs email, LinkedIn, the metaverse and branding.
Dave Gerhardt on Brand vs Performance in Ecommerce
Privy CMO Dave Gerhardt joins Ryan Alford to talk personal brand, email and SMS, Black Friday prep, and why brand building makes paid media work harder.
TikTok Ad Trust Doubles: Marketing News Sept 3, 2021
Ryan Alford, Joey, Joe and Sean break down doubling TikTok ad trust, LinkedIn live events, Nissan's ecommerce Heisman House push and rented-land platforms.
DIY Facebook Ads for 2025: The Hot 30 Retargeting Play
Stephen Blackburn and Stephen Johnson of Rich From Anywhere break down Facebook ad strategy, CAC vs LTV, TikTok vs Google, and their Hot 30 retargeting
Alex Urban's E-commerce Blueprint: Brand, Offers, Exit
Alex Urban on scaling Lions Not Sheep to $19.6M, building million-dollar-looking brands, free-plus-shipping funnels, attribution tools and subscription
Facebook's Worst Week: Whistleblower, Outage, $6B Loss
Ryan Alford and Sean break down Facebook's whistleblower and outage, Zuckerberg's $6B stock hit, Gen Z clothing spending, Pinterest commerce and more.
Thread Lightly: Ryan's Honest Take on Meta's Threads App
Ryan Alford breaks down Meta's Threads app for marketers, plus Burger King's all-cheese burger, Truly's zero gravity bar and Gmail's new scheduling tool.
Turning Customers Into Your Best Marketers | Luke Yarnton
The Rave co-founder Luke Yarnton explains how brands find influential customers already buying from them and build an always-on ambassador army.
ShipMonk's Jan Bednar on Ecommerce Fulfillment
ShipMonk founder Jan Bednar on bootstrapping to a $355M raise, branding a boring industry, and the SEO and referral engine behind 80% organic leads.
Ecommerce Holiday Strategy With Robbie Fitzwater
Robbie Fitzwater joins Ryan Alford to break down holiday ecommerce planning: building VIP email lists, scaling in-store experts online, and picking a
Turning Followers into Brand Ambassadors: Luke Yarnton
The Rave's Luke Yarnton explains how to build an ambassador army from your own customers using nano and micro influencers, one simple ask, and
Marketing During the Coronavirus Pandemic
Ryan Alford and Robbie Fitzwater on crisis marketing: budgets, messaging, pivots, and the channels to prioritize when customers are stuck at home.
Crypto Investing, Trump's Coin & #MomTok Brand Deals
Ryan Alford, Brianna Hall and Chris Hansen break down the Fed rate cut, how to start investing in crypto, Trump's new coin, Roblox commerce and #MomTok
The CEO Whisperer on Why Every CEO Needs a COO
Cameron Herold on hiring a second in command, building real culture, growing your people, and the cash crisis that nearly sank 1-800-GOT-JUNK.
AI for Small Business Growth with Dave Charest
Constant Contact's Dave Charest on how small businesses use AI for efficiency, data insights, email marketing, and owning their customer relationships.
2021 Marketing Trends: Mass Marketing Is Dead
Ryan Alford and Josh Hill break down 2021 marketing trends: mass marketing is dead, social selling is exploding and the cookie is crumbling.
Anik Singal on Surviving an FTC Investigation
Anik Singal tells Ryan Alford how an 18-month FTC investigation cost him a near-complete acquisition, and why brand and compliance saved his career.
Bezos's Billionaire Bunker, Malls Back, Vision Pro Woes
Ryan Alford and Chris Hansen break down Jeff Bezos's $90M Indian Creek buy, the mall comeback, Apple Vision Pro headaches and 3.5% US inflation.
Anik Singal on the FTC, Compliance and Brand Building
Anik Singal on building a $40M business, losing it to an FTC investigation, and the five compliance rules every marketer needs to know.
Building Predictable Revenue Systems with Josh Troy
Josh Troy on RevOps, AI outbound agents, cold calling, and pipeline reactivation, and how founders build predictable revenue instead of chasing leads.
Why Great Products Still Lose Customers: Lisa Holladay
Mercedes-Benz and Ritz-Carlton veteran Lisa Holladay on brand love, customer journey mapping, and how TIGER 21 keeps ultra-high-net-worth members loyal.
Entrepreneur Masterclass: 5 Founders on Scaling Smart
Jasmine Star, Sean Whalen, Jeff Dudan, Josh Snow and Devan Kline share advice on grit, branding, Amazon, trademarks, franchising and scaling fast.
Fame Engineering: Michael Valor on Brand Positioning
Valor Media CEO Michael Valor breaks down fame engineering, Instagram growth, verification, and why PR should be step one for profitable businesses.
Lisa Holladay on Experience-Led Branding at Tiger 21
Tiger 21's Chief Experience Officer Lisa Holladay on building brand love, mapping member journeys, and why experiences beat ads in modern branding.
Digital Platforms Shaping the Future of Business
Arjun Rai, Aruna Ravichandran, and Allison Ferenci on AI marketing for small business, hybrid work at WebEx, and AR that lifts ecommerce conversion.