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Build a Luxury Brand With No Ads: Dr. Deepak Dugar
Beverly Hills surgeon Dr. Deepak Dugar on niching down, charging $500 just to talk, hiring elite performers, and building a luxury brand with zero ad
Dr. Deepak Dugar on Attracting the Right Clients
Beverly Hills surgeon Dr. Deepak Dugar on niche marketing, $500 consult filters, market-driven pricing and building a luxury brand with no ad budget.
Influencer Marketing, Starbucks Oat Milk & Kids Instagram
Ryan Alford and Reiley Clark cover influencer marketing budgets, Simmons x D'Amelio, EOS on TikTok, Starbucks' oat milk shortage and Facebook's kids app.
AP x Swatch: How Luxury Brands Create Demand Now
Tom La Vecchia and Ryan Alford break down the AP x Swatch collab, why exclusivity is now emotional, and how brands seed demand without cutting price.
Solo Stove's Snoop Dogg Stunt: Brand vs. Sales Metrics
Ryan Alford and Chris break down Solo Stove's Snoop Dogg campaign, WWE's $5B Netflix deal, a pay-per-view Super Bowl and Apple's car delay to 2028.
Marketing News: TikTok Search, Metaverse, Netflix Ads
Christina and Reh cover Elon's Twitter exit, TikTok as a search engine, social ROI vs TV, Samsung's metaverse world, and Netflix picking Microsoft.
Sheets & Giggles: Build the Business Model First
Colin McIntosh on picking the bedding market on purpose, a record $284K crowdfunding campaign, and scaling Sheets & Giggles to $1M a month with 7
Gen Z Breaks the Marketing Mold - Weekly Marketing News
Ryan Alford and Christina Gossi cover Musk's Twitter deal, Instagram's new ad placements, TikTok fake profiles and how Gen Z is ending mass marketing.
Marian Esanu on Personal Branding That Actually Sells
Marian Esanu tells Ryan Alford why you should build the business before the personal brand, how to research competitors, and when to use paid ads.
Meta Drops Fact-Checkers, Toyota Rockets & a $1.3M Tuna
Ryan Alford and Chris Hansen break down Meta's end to fact-checking, Dana White joining the board, Toyota's $7B rocket bet and Chick-fil-A automation.
Brendan Kane on the Science of Going Viral
Brendan Kane of Hook Point tells Ryan Alford why storytelling formats, retention and human judgment beat algorithms, hacks and AI-generated content.
Entrepreneur Masterclass: 5 Founders on Scaling Smart
Jasmine Star, Sean Whalen, Jeff Dudan, Josh Snow and Devan Kline share advice on grit, branding, Amazon, trademarks, franchising and scaling fast.
Dan Novaes on Mode Mobile's Earn-While-You-Scroll Model
Mode Mobile CEO Dan Novaes on paying users for their attention, launching a phone, the arbitrage brands pay for, and choosing profit over growth at all
Van Life to Millionaire: The Mindset Behind Real Wealth
Adrian Brambila and Dr. Brad Klontz explain why mindset beats income, the difference between broke and poor, and how to actually keep the money you make.
Brendan Kane on How to Actually Go Viral on Social Media
Brendan Kane breaks down proven storytelling formats, the generalist principle, why algorithms reward retention, and where AI actually fits into going
Dan Novaes: Turning Phone Attention Into Income
Mode Mobile CEO Dan Novaes on scaling from $100K to $25M, launching the EarnPhone, and why data plus action is what brands really pay for.
Entrepreneur Masterclass: 5 Founders on Scaling
Jasmine Star, Sean Whalen, Jeff Dudan, Josh Snow and Devin Klein share how they built their brands, launched products and scaled without breaking.
Adam Posner on Getting Fired by Gary Vee and Starting Over
Adam Posner on his VaynerMedia firing, the advice from Gary Vee that led him to recruiting, and why podcasting is his best business development tool.
BetMGM CMO on AI, Jon Hamm and Make It Legendary
BetMGM CMO Casey Hurbis on building the Make It Legendary campaign with Jon Hamm, using AI for personalization, and winning a market with 70 operators.
Meta Delays Creator Revenue Cut to 2024 | Marketing News
Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on
Is Roblox Deceiving Kids? Metaverse Marketing News
Ryan Alford and Cristina Yasi break down the Roblox ad watchdog investigation, Hermès in the metaverse, Jameson on Pinterest and Netflix going
Threads Trending Topics and Domino's Free Pizza Play
Ryan Alford and Chris Hansen break down Threads' trending topics feature, Domino's Emergency Pizza app strategy, California's additive ban and Popeyes vs
Marketing News July 22, 2022: Lotus on TikTok
Ryan Alford and the team break down Lotus Cars' TikTok playbook, Toyota's dance challenge, shoppable Love Island, Moxy AR and Krispy Kreme's gas promo.
Jasmine Star on Grit, Comparison and Social Media
Jasmine Star tells Ryan Alford why repetition beats novelty, how comparison kills businesses, and why social media is a highlight reel, not the game.
Build the Business First, Then the Personal Brand
Marian Esanu tells Ryan Alford why personal branding should come after you build a real business, plus his competitor research playbook for content.
Grok, TikTok's Creator Fund Exit and Ohio Legal Weed
Ryan Alford and Chris Hansen break down Elon Musk's Grok on X Premium+, TikTok ending its $2B Creator Fund, Instagram read receipts and Ohio legalizing
Deepfakes, Mr. Beast on Amazon, Google Losing Gen Z
Ryan Alford and Chris Hanson break down deepfake risks for creators, Google losing local search to TikTok, Amazon's Mr. Beast deal and Snap's AR ads.
Alexa D'Agostino on Marketing by Modification
Alexa D'Agostino on why data beats content, when to turn on paid ads, firing bad clients, and the 'broke mindset' that keeps founders thinking small.
Gucci on Roblox, Miller Lite Beer Coal & Pepsi Pepperoni
Ryan Alford and Christina Yasi break down Gucci Town on Roblox, South Korea's metaverse fund, American Girl podcasts, Miller Lite beer coal and TikTok
Brett Berish on Building Luc Belaire and Bumbu
Sovereign Brands CEO Brett Berish on why taste beats celebrity, how the three-tier liquor system works, and building brands without Bacardi's ad budget.
E.T. Model Sells for $2.56M, Messi Breaks Instagram Record
Ryan Alford and Christina Gossi cover the $2.56M E.T. auction, Messi's record Instagram post, Musk's Twitter exit, Fire TV ads and eBay's Gen Z campaign.
Gratitude, a $6M Banana, and GM's Formula 1 Bet
Ryan Alford, Chris Hansen and Brianna Hall talk Thanksgiving gratitude, the $6.2M banana as a branding lesson, Drake's lawsuit, and Cadillac's F1 entry.
Jon Davids: Build a Movement, Not a Marketing Funnel
Influicity CEO Jon Davids on why paid ads alone fail, how to own demand instead of renting it, and the community formula behind magnetic brands.
Chef Jonathan Scinto on MasterChef and Self-Producing TV
Chef Jonathan Scinto tells Ryan Alford how he quit his job at 39, turned MasterChef into a business, and now self-produces his own food shows.
Austin Hope on the #7 Wine in the World
Austin Hope on how his 2018 Paso Robles Cabernet hit #7 in the world, surviving a 62% restaurant loss, DTC growth and a new $20 Cabernet.
Heineken's Ant-Man Super Bowl Ad and the Mocktail Boom
Ryan Alford and Christina Yassi break down Heineken's non-alcoholic Super Bowl ad, TikTok's talent manager portal, L'Oréal's over-40 influencers and more.
E-commerce in 2020: Platforms, Brand and Performance
Ryan Alford and Reiley Clark break down e-commerce platform choice, customer acquisition, retargeting, and the balance of brand versus performance
Chefs, BBQ and Business: The Radcast vs Food Best Of
Casey Webb, Spike Mendelsohn, Jonathan Scinto, Noah Sims and Kosmo on turning a passion for food into a real business, from dish pits to Facebook ads.
Tinder Matchmaker, TikTok 15-Min Videos & IG Verified Feed
Ryan Alford and Chris Hansen break down Tinder's Matchmaker feature, Instagram's verified-only feed test, TikTok's 15-minute uploads and Time's best
Spencer Pratt on Crystals, Reality TV and Real Business
Spencer Pratt tells Ryan Alford how a crystal obsession became Pratt Daddy, why the villain edit backfired, and the costly lessons of ads, staff and COVID